Last updated: September 2026

Sep 2026

samueladams.com — September 2026 traffic, keywords & AI visibility

Samuel AdamsRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#203,383

AI visibility: Grade C

67

SEO health: Latest audit

0

Visits

103.3K

per month, estimated

Keywords

1.9K

ranking in Google

Organic share

100%

103.3K organic visits

LLMS.txt

Published

82 lines AI engines can read

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samueladams.com Company Profile

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Samuel Adams has been crafting exceptional beers for over four decades, starting with the legendary Boston Lager that helped spark the craft beer revolution in America. Founded by Jim Koch in a borrowed kitchen kettle, the brand quickly grew from a small operation into a powerhouse of flavor innovation, always pushing boundaries with bold recipes and seasonal releases. Today, they brew a wide range of styles from IPA…

Samuel Adams was founded in 1984, about 42 years ago, and is headquartered in Boston, United States. Its workforce is listed as between 501 and 1,000 employees. It was founded by Jim Koch. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Craft Beer, Brewing, Alcoholic Beverages and Consumer Goods. Products on record for it: Boston Lager, Samuel Adams IPA, Octoberfest and Summer Ale. Reported revenue is $1B+ (2023), and total funding is listed at Acquired. Its tagline reads: "America's Leading Craft Beer Since 1984".

Craft BeerBrewingAlcoholic BeveragesConsumer Goods
Sector
Retail, E-commerce & Consumer Goods
Headquarters
Boston, United States
Founded
1984
Employees
501-1000
Revenue
$1B+ (2023)
Funding
Acquired
Founders
Jim Koch
Products
Boston Lager, Samuel Adams IPA, Octoberfest, Summer Ale

samueladams.com Web Traffic Statistics

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Key findings

  • Samuel Adams (Retail, E-commerce & Consumer Goods) is ranked #203,383 worldwide in our September 2026 domain ranking, down 107 places from #203,276 in August 2026.
  • It is estimated to receive about 103,300 visits a month from search, 100% of it organic, across 1,869 ranking keywords.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 82 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
samueladams.com global rank history
MonthRankMove
September 2026#203,383▼ 107
August 2026#203,276▼ 3,540
July 2026#199,736▼ 16,940
June 2026#182,796—
May 2026#182,796▼ 11,732
April 2026#171,064▼ 19,790
March 2026#151,274▲ 6,803
February 2026#158,077—

What this company does

Samuel Adams has been crafting exceptional beers for over four decades, starting with the legendary Boston Lager that helped spark the craft beer revolution in America. Founded by Jim Koch in a borrowed kitchen kettle, the brand quickly grew from a small operation into a powerhouse of flavor innovation, always pushing boundaries with bold recipes and seasonal releases. Today, they brew a wide range of styles from IPA…

Our read on the site

The SEO health of https://samueladams.com is critically compromised due to missing essential on-page elements such as title, meta description, and headers, alongside significant technical issues including the absence of a viewport meta tag, robots.txt, and sitemap.xml. Immediate action is required to address these defi…

Craft BeerBrewingAlcoholic BeveragesConsumer GoodsBoston LagerSamuel Adams IPA

samueladams.com Traffic and Visitor Engagement

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samueladams.com draws an estimated 103,300 visits a month from search engines. Effectively all of it is organic — about 103,300 visits from unpaid results. Paid search contributes only about 12 visits a month. Spread across 1,869 ranking keywords, that averages roughly 55 organic visits per keyword.

Monthly visits

103.3K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

103.3K

100% of all traffic

Paid visits

12

0.01% of its search traffic

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

samueladams.com AI Visibility

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On our AI visibility scale samueladams.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

samueladams.com LLMS.txt

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The llms.txt on samueladams.com runs to 82 lines (3,648 characters) across 12 sections, last generated in May 2026. It introduces the site as "Samuel Adams - Craft Beer". It tells AI engines the business works in Craft Brewing, Alcoholic Beverages and Consumer Packaged Goods. It describes 5 products, with prices such as Boston Lager at $10-12 / 6-pack, Samuel Adams IPA at $11-13 / 6-pack and Octoberfest at $10-12 / 6-pack. Services it lists include Brewery Tours, Beer Tastings, Custom Events and Loyalty Program. The audience it names is Beer lovers, foodies, millennials, aged 21-55 (North America). Technologies it mentions include HTTPS and Standard Web Tech. The keywords it claims start with "craft beer", "Samuel Adams", "Boston Lager" and "beer brewing". It gives the company type as Public.

Status

Published

AI engines can read it

Lines

82

In the file

Size

3.6K

Characters

Sections

12

Updated May 15, 2026

What the file says

# Samuel Adams - Craft Beer

## About
Samuel Adams pioneered the craft beer movement in America back in 1984 when Jim Koch brewed Boston Lager in his kitchen. That single beer changed the landscape, proving Americans craved flavorful alternatives to mass-produced lagers. Fast forward to today, and they're a staple with a portfolio spanning crisp lagers, hoppy IPAs, rich stouts, and seasonal specialties. The Boston headquarters and brewery draw visitors from around the world for tours and tastings. They prioritize quality malt, noble hops, and yeast strains that define their signature taste. Community engagement runs deep, sponsoring festivals and offering pairing guides for food lovers. Sustainability efforts include reducing water use and supporting local farmers. Innovation never stops, with barrel-aged experiments and collaborations keeping things fresh. Available in stores, bars, and online, they reach millions. Loyalty programs reward fans with exclusives. From summer ales to winter warmers, each release builds excitement. Educational content helps home brewers get started. Awards pile up year after year. Samuel Adams embodies Boston's brewing heritage while looking ahead.

**Areas of Work:** Craft Brewing, Alcoholic Beverages, Consumer Packaged Goods

## Things to Remember
- **Website:** https://samueladams.com
- **Address:** Boston, Massachusetts, United States
- **Conta

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Craft BrewingAlcoholic BeveragesConsumer Packaged Goods

Keywords it claims

craft beerSamuel AdamsBoston Lagerbeer brewingIPAseasonal beerbrewery toursbeer pairinghome brewing tipscraft beer festivals

Technologies

HTTPSStandard Web Tech

Products it tells AI about

  • Boston Lager$10-12 / 6-pack
  • Samuel Adams IPA$11-13 / 6-pack
  • Octoberfest$10-12 / 6-pack
  • Summer Ale$10 / 6-pack
  • Rebel IPA$12 / 6-pack

Services it tells AI about

  • Brewery Tours$10-20
  • Beer TastingsVaries
  • Custom EventsContact for pricing
  • Loyalty ProgramFree
  • Beer Education Workshops$50+

Competitors it names

https://dogfish.comhttps://newbelgium.comhttps://stonebrewing.comhttps://lagunitas.comhttps://sierra-nevada.comhttps://foundersbrewing.com

Audience it targets

Beer lovers, foodies, millennials · 21-55 · North America

Company type

Public

samueladams.com Organic Keywords

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Google lists samueladams.com for about 1,869 keywords, which together bring an estimated 103,300 organic visits a month.

Ranking keywords

1.9K

Found in Google for this domain

Visits they bring

103.3K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Craft BeerBrewingAlcoholic BeveragesConsumer GoodsBoston LagerSamuel Adams IPAOctoberfestSummer Ale

samueladams.com SEO Audit

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The latest technical audit of samueladams.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • CriticalAdd H1 and H2 Tags
  • HighCreate a Robots.txt File
  • HighDevelop a Sitemap.xml

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

samueladams.com Competitors and Alternatives

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Samuel Adams's company profile names https://dogfish.com, https://newbelgium.com, https://stonebrewing.com and https://lagunitas.com as competitors. Its own llms.txt adds https://sierra-nevada.com and https://foundersbrewing.com. Outside its market, the domains ranked closest to it in our worldwide ranking are anhko.pl, merchantugf.org, exploreverity.com and rikkyhype.com.

https://dogfish.com
https://newbelgium.com
https://stonebrewing.com
https://lagunitas.com
https://sierra-nevada.com
https://foundersbrewing.com

samueladams.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

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Where its backlinks come from

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Companies ranked next to samueladams.com

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