Last updated: August 2026
Global rank: Worldwide · 2026-08
#37,173
AI visibility: Grade A
85
SEO health: Latest audit
78
Visits
28.2K
per month, estimated
Keywords
16.4K
ranking in Google
Organic share
100%
28.2K organic visits
LLMS.txt
Published
141 lines AI engines can read
You're seeing the free preview of saltwire.com
saltwire.com Web Traffic Statistics
Key findings
- SaltWire Network (Media) is ranked #37,173 worldwide in our August 2026 domain ranking, inside the top 100,000, down 1,186 places from #35,987 in July 2026.
- It is estimated to receive about 28,200 visits a month from search, 100% of it organic, across 16,400 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 141 lines.
- Its last technical audit scored 78/100, with "Implement Robots.txt" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #37,173 | ▼ 1,186 |
| July 2026 | #35,987 | ▲ 1,848 |
| June 2026 | #37,835 | — |
| May 2026 | #37,835 | ▲ 1,133 |
| April 2026 | #38,968 | ▼ 4,026 |
| March 2026 | #34,942 | ▲ 976 |
| February 2026 | #35,918 | — |
What this company does
PNI Atlantic News runs the SaltWire site as a source of regional reporting focused on Nova Scotia and nearby parts of Atlantic Canada. The outlet maintains separate sections for Halifax, the Annapolis Valley, Truro and surrounding areas, along with dedicated coverage of local sports, business developments and opinion writing that draws on voices from the province. Stories range from municipal decisions and school boa…
Our read on the site
Significant improvements needed.
saltwire.com Traffic and Visitor Engagement
saltwire.com draws an estimated 28,200 visits a month from search engines. Effectively all of it is organic — about 28,200 visits from unpaid results. Spread across 16,400 ranking keywords, that averages roughly 1.7 organic visits per keyword.
Monthly visits
28.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
28.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
saltwire.com AI Visibility
On our AI visibility scale saltwire.com earns 85 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
saltwire.com LLMS.txt
The llms.txt on saltwire.com runs to 141 lines (6,417 characters) across 12 sections, last generated in March 2026. It introduces the site as "SaltWire". It tells AI engines the business works in Media, News, Digital Publishing and Journalism. It describes 3 products, including Digital News Platform, Print Publications and Advertising Services. Services it lists include Content Creation and Journalism, Digital Advertising Campaigns and Subscription Management. The audience it names is Residents of Atlantic Canada, local community members, news enthusiasts, businesses seeking regional advertising, aged 18-65 (Atlantic Canada). Technologies it mentions include HTML5, CSS3, JavaScript, PHP and MySQL. The keywords it claims start with "atlantic news", "nova scotia news", "halifax news" and "local news".
Status
Published
AI engines can read it
Lines
141
In the file
Size
6.4K
Characters
Sections
12
Updated Mar 30, 2026
What the file says
# SaltWire ## About SaltWire Network is a leading media company dedicated to delivering news and information across Atlantic Canada. With a focus on local stories, community engagement, and comprehensive reporting, SaltWire serves a diverse audience through its various digital platforms and print publications. The company aims to connect people with the news that matters most to them, providing insightful journalism and fostering informed communities in Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador. **Areas of Work:** Media, News, Digital Publishing, Journalism ## Things to Remember - **Website:** https://saltwire.com - **Address:** Halifax, Nova Scotia, Canada - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** America/Halifax - **Currency:** CAD - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $10M - **Hiring Status:** Not currently hiring ## Products - **Digital News Platform** (Contact for pricing): Online news portal delivering real-time local, regional, and national news focused on Atlantic Canada including breaking stories, sports, business, and opinion pieces. - **Print Publications** (Contact for pricing): Traditional print newspapers and magazines serving communities across Atlantic Canada with in-depth local coverage and features. - **Advertising Services** (Conta
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Digital News PlatformContact for pricing
- Print PublicationsContact for pricing
- Advertising ServicesContact for pricing
Services it tells AI about
- Content Creation and JournalismContact for quote
- Digital Advertising CampaignsContact for quote
- Subscription ManagementContact for pricing
Competitors it names
Audience it targets
Residents of Atlantic Canada, local community members, news enthusiasts, businesses seeking regional advertising · 18-65 · Atlantic Canada
Company type
Private
saltwire.com Organic Keywords
Google lists saltwire.com for about 16,400 keywords, which together bring an estimated 28,200 organic visits a month.
Ranking keywords
16.4K
Found in Google for this domain
Visits they bring
28.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
saltwire.com SEO Audit
The latest technical audit of saltwire.com scored 78 out of 100 overall. Performance is its weakest area at 55, while SEO scores highest at 92. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement Robots.txt
- CriticalCreate and Submit Sitemap
- HighOptimize Images
- HighMinimize HTTP Requests
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
saltwire.com Competitors and Alternatives
SaltWire Network's company profile names cbc.ca, thechronicleherald.ca and globalnews.ca as competitors. Its own llms.txt adds nsnews.com, capebretonpost.com and heraldnews.ca. Outside its market, the domains ranked closest to it in our worldwide ranking are catcar.info, entersekt.com, nitec.kz and pse.is.
saltwire.com Company Profile
PNI Atlantic News runs the SaltWire site as a source of regional reporting focused on Nova Scotia and nearby parts of Atlantic Canada. The outlet maintains separate sections for Halifax, the Annapolis Valley, Truro and surrounding areas, along with dedicated coverage of local sports, business developments and opinion writing that draws on voices from the province. Stories range from municipal decisions and school boa…
SaltWire Network was founded in 2017, about 9 years ago, and is headquartered in Halifax, Canada. Its workforce is listed as between 101 and 250 employees. Its profile files it under Media, with further tags for News, Digital Publishing and Business Model. Products on record for it: Digital News Platform, Print Publications and Advertising Services. Reported revenue is $10M (2022). Its tagline reads: "Home | PNI Atlantic News".
- Sector
- Media
- Headquarters
- Halifax, Canada
- Founded
- 2017
- Employees
- 101-250
- Revenue
- $10M (2022)
- Funding
- Not Disclosed
- Products
- Digital News Platform, Print Publications, Advertising Services
saltwire.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
saltwire.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for saltwire.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to saltwire.com
Neighbours of #37,173 in our worldwide ranking — each with its own report.
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