Last updated: September 2026
Global rank: Worldwide · 2026-09
#130,421
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
24.4K
per month, estimated
Keywords
9.3K
ranking in Google
Organic share
100%
24.4K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of sail.ca
sail.ca Company Profile
Sail is a premier Canadian retailer specializing in sailing, boating, and outdoor equipment. With a focus on high-quality marine supplies, apparel, and accessories, they cater to boating enthusiasts, sailors, and outdoor adventurers across the country. From kayaks and paddleboards to sails, rigging, and safety gear, Sail stocks everything needed for water-based pursuits. Their stores blend retail expertise with hands…
Founded in 1985 (about 41 years ago), Sail is based in Toronto, Canada. Its workforce is listed as between 201 and 500 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sports, Fitness & Recreation; Outdoor Retail; and Marine Equipment. Products on record for it: Kayaks & Canoes, Sailing Dinghies, Paddleboards and Marine Apparel. Reported revenue is $45M (2023), and total funding is listed at Bootstrapped. Its tagline reads: "Canada's go-to for outdoor adventures and sailing gear".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Toronto, Canada
- Founded
- 1985
- Employees
- 201-500
- Revenue
- $45M (2023)
- Funding
- Bootstrapped
- Products
- Kayaks & Canoes, Sailing Dinghies, Paddleboards, Marine Apparel
sail.ca Web Traffic Statistics
Key findings
- Sail (Retail, E-commerce & Consumer Goods) is ranked #130,421 worldwide in our September 2026 domain ranking, up 1,379 places from #131,800 in August 2026.
- It is estimated to receive about 24,400 visits a month from search, 100% of it organic, across 9,301 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #130,421 | ▲ 1,379 |
| August 2026 | #131,800 | ▼ 6,561 |
| July 2026 | #125,239 | ▲ 13,862 |
| June 2026 | #139,101 | — |
| May 2026 | #139,101 | ▼ 3,560 |
| April 2026 | #135,541 | ▼ 19,983 |
| March 2026 | #115,558 | ▼ 14,175 |
| February 2026 | #101,383 | — |
What this company does
Sail is a premier Canadian retailer specializing in sailing, boating, and outdoor equipment. With a focus on high-quality marine supplies, apparel, and accessories, they cater to boating enthusiasts, sailors, and outdoor adventurers across the country. From kayaks and paddleboards to sails, rigging, and safety gear, Sail stocks everything needed for water-based pursuits. Their stores blend retail expertise with hands…
sail.ca Traffic and Visitor Engagement
Search engines send sail.ca an estimated 24,400 visits a month. Effectively all of it is organic — about 24,400 visits from unpaid results. Spread across 9,301 ranking keywords, that averages roughly 2.6 organic visits per keyword.
Monthly visits
24.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
24.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
sail.ca AI Visibility
sail.ca scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
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sail.ca LLMS.txt
The llms.txt on sail.ca runs to 81 lines (3,309 characters) across 12 sections, last generated in May 2026. It introduces the site as "Sail - Outdoor and Marine Gear". It tells AI engines the business works in Outdoor Retail, Marine Sports and Sporting Goods. It describes 5 products, with prices such as Hobie Kayak at $1,299 CAD; North Sails Genoa at $2,500 CAD; and SUP Package at $799 CAD. Services it lists include Boat Rigging, Gear Repair, Safety Clinics and Custom Fitting. The audience it names is Active outdoor families, boating hobbyists, adventure seekers, aged 25-55 (Canada). Technologies it mentions include HTTPS, Responsive Design and Viewport Optimization. The keywords it claims start with "sailing gear", "kayaks Canada", "paddleboards" and "boating equipment".
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.3K
Characters
Sections
12
Updated May 15, 2026
What the file says
# Sail - Outdoor and Marine Gear ## About Sail stands as a cornerstone in Canada's outdoor retail scene, delivering top-tier sailing, boating, and adventure gear to enthusiasts nationwide. Specializing in kayaks, paddleboards, sails, and rugged apparel, they equip adventurers for lakes, oceans, and rivers. Their blend of physical stores and robust online shop serves everyone from novices to pros. Staff expertise shines through in custom fittings and repair services. Sustainability drives their selections, favoring durable, eco-conscious products. Community events like clinics and demos foster a tight-knit boating tribe. With roots in the '80s, Sail has grown into a multi-location powerhouse. E-commerce innovations keep them competitive in a digital age. Loyalty perks and fast shipping build lasting customer bonds. They're the first stop for anyone chasing waves or wind in Canada. **Areas of Work:** Outdoor Retail, Marine Sports, Sporting Goods ## Things to Remember - **Website:** https://sail.ca - **Address:** Toronto, Ontario, Canada - **Contact:** - **Phone:** - **Hours:** Mon-Sat 9AM-7PM, Sun 10AM-6PM - **Timezone:** America/Toronto - **Currency:** CAD - **Company Type:** Private - **Employees:** 201-500 - **Revenue:** $45M - **Hiring Status:** Not currently hiring ## Products - **Hobie Kayak** ($1,299 CAD): Stable recreational kayak for lakes and calm waters - **North
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Hobie Kayak$1,299 CAD
- North Sails Genoa$2,500 CAD
- SUP Package$799 CAD
- Mustang Life Jacket$149 CAD
- Helly Hansen Jacket$350 CAD
Services it tells AI about
- Boat RiggingContact for quote
- Gear RepairStarting at $50
- Safety Clinics$75/person
- Custom FittingFree with purchase
- Delivery Setup$99+
Competitors it names
Audience it targets
Active outdoor families, boating hobbyists, adventure seekers · 25-55 · Canada
Company type
Private
sail.ca Organic Keywords
Google lists sail.ca for about 9,301 keywords, which together bring an estimated 24,400 organic visits a month.
Ranking keywords
9.3K
Found in Google for this domain
Visits they bring
24.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
sail.ca SEO Audit
The latest technical audit of sail.ca scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
sail.ca Competitors and Alternatives
Sail's company profile names MEC, Cabela's, Bass Pro Shops and REI as competitors. Its own llms.txt adds basspro.com, academy.com and dicksportinggoods.com. Outside its market, the domains ranked closest to it in our worldwide ranking are 6klabs.com, bsws.de, cnfin.com and easybourse.com.
sail.ca Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
sail.ca Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for sail.ca yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #130,421 in our worldwide ranking — each with its own report.
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