Last updated: September 2026
Global rank: Worldwide · 2026-09
#740,775
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
6.0K
per month, estimated
Keywords
2.5K
ranking in Google
Organic share
100%
6.0K organic visits
LLMS.txt
Published
75 lines AI engines can read
You're seeing the free preview of russelmetals.com
russelmetals.com Company Profile
Russel Metals has built its reputation over decades as a key player in getting steel, aluminum and other metals to manufacturers and fabricators who need them on time. They handle everything from standard stock to custom-cut pieces, which helps shops avoid long waits and extra processing steps. Their network moves product through a supply chain that covers multiple regions, keeping inventory levels steady even when m…
Founded in 1928 (about 98 years ago), Russel Metals is based in Toronto, Canada. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Manufacturing, Industrials & Materials, with further tags for Metal Distribution, Steel Fabrication and Aluminum Products. Its tagline reads: "Reliable metal distribution and custom solutions for industrial needs".
- Sector
- Manufacturing, Industrials & Materials
- Headquarters
- Toronto, Canada
- Founded
- 1928
- Employees
- 1001-5000
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
russelmetals.com Web Traffic Statistics
Key findings
- Russel Metals (Manufacturing, Industrials & Materials) is ranked #740,775 worldwide in our September 2026 domain ranking, up 232,682 places from #973,457 in August 2026.
- It is estimated to receive about 5,976 visits a month from search, 100% of it organic, across 2,462 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 75 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #740,775 | ▲ 232,682 |
| August 2026 | #973,457 | ▲ 2,366 |
| July 2026 | #975,823 | ▲ 42,537 |
| June 2026 | #1,018,360 | — |
| May 2026 | #1,018,360 | ▼ 32,255 |
| April 2026 | #986,105 | ▼ 239,088 |
| March 2026 | #747,017 | ▲ 235,300 |
| February 2026 | #982,317 | — |
What this company does
Russel Metals has built its reputation over decades as a key player in getting steel, aluminum and other metals to manufacturers and fabricators who need them on time. They handle everything from standard stock to custom-cut pieces, which helps shops avoid long waits and extra processing steps. Their network moves product through a supply chain that covers multiple regions, keeping inventory levels steady even when m…
Our read on the site
The overall SEO health of https://russelmetals.com is critically poor, with missing essential on-page elements such as title, meta description, and headers. Additionally, significant technical issues exist, including the absence of a viewport tag, robots.txt, and sitemap, which hinder search engine indexing and user ex…
russelmetals.com Traffic and Visitor Engagement
Search engines send russelmetals.com an estimated 5,976 visits a month. Effectively all of it is organic — about 5,976 visits from unpaid results. Spread across 2,462 ranking keywords, that averages roughly 2.4 organic visits per keyword.
Monthly visits
6.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
6.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
russelmetals.com AI Visibility
russelmetals.com scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
russelmetals.com LLMS.txt
The llms.txt on russelmetals.com runs to 75 lines (3,794 characters) across 12 sections, last generated in May 2026. It introduces the site as "Russel Metals". It tells AI engines the business works in Metal Distribution, Steel Fabrication and Aluminum Products. It describes 4 products, including Steel Sheets, Aluminum Plates and Carbon Steel Bars. Services it lists include Custom Cutting, Metal Recycling and Supply Chain Management. It targets Canada and Northern US. Technologies it mentions include HTTPS. The keywords it claims start with "metal distribution", "steel fabrication", "aluminum products" and "metal supply chain". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
75
In the file
Size
3.8K
Characters
Sections
12
Updated May 25, 2026
What the file says
# Russel Metals ## About Russel Metals focuses on moving steel, aluminum and related metals from mills to end users who need reliable supply. They stock common sizes and alloys so fabricators can pull what they need without waiting weeks for mill orders. Custom cutting and processing services let customers receive parts ready for their next production step. Recycling operations collect scrap from shops and return value while reducing landfill use. The distribution model keeps multiple warehouses stocked to shorten lead times across their service area. Sales teams work with buyers to match grades and finishes to specific applications. Pricing reflects volume purchases and current mill rates rather than fixed catalogs. Inventory systems track movement so popular items stay available. Delivery options include standard freight and expedited loads when projects run tight. Safety standards cover handling of heavy coils and sheets at every location. Long-term relationships with mills help secure allocations during tight markets. Product specifications follow industry norms so substitutions remain straightforward. Staff knowledge covers both commodity and specialty metals used in construction and manufacturing. The company adjusts stock based on seasonal demand patterns seen in different sectors. Overall the goal stays simple: keep metal flowing to the people who build things. **Area
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Steel SheetsContact for pricing
- Aluminum PlatesContact for pricing
- Carbon Steel BarsContact for pricing
- Stainless TubingContact for pricing
Services it tells AI about
- Custom CuttingContact for pricing
- Metal RecyclingContact for pricing
- Supply Chain ManagementContact for pricing
Competitors it names
Audience it targets
Canada and Northern US
Company type
Public
russelmetals.com Organic Keywords
Google lists russelmetals.com for about 2,462 keywords, which together bring an estimated 5,976 organic visits a month.
Ranking keywords
2.5K
Found in Google for this domain
Visits they bring
6.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
russelmetals.com SEO Audit
The latest technical audit of russelmetals.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- CriticalCreate Robots.txt and Sitemap.xml
- HighAdd Viewport Meta Tag
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
russelmetals.com Competitors and Alternatives
Russel Metals's company profile names https://www.metalworld.com, https://www.metalservicecenter.com, https://www.metalmen.com and https://www.metalexchange.com as competitors. Its own llms.txt adds https://www.metalsp.com and https://www.metalrecycling.com. Outside its market, the domains ranked closest to it in our worldwide ranking are panzdravi.cz, judicialink.com, cheetos.com.tr and auselectronicsdirect.com.au.
russelmetals.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
russelmetals.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for russelmetals.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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