Last updated: September 2026
Global rank: Worldwide · 2026-09
#297,439
AI visibility: Grade A+
97
SEO health: Latest audit
89
Visits
465
per month, estimated
Keywords
234
ranking in Google
Organic share
100%
465 organic visits
LLMS.txt
Published
168 lines AI engines can read
You're seeing the free preview of rtlplay.be
rtlplay.be Company Profile
RTL Play is Belgium's leading streaming platform, offering a massive library of TV shows, movies, and live channels from the RTL network. Launched as part of RTL Belgium, it brings the best of local and international content straight to viewers' screens. Whether you're into gripping dramas, hilarious comedies, or the latest reality TV, there's something for everyone here. The service started gaining traction in the e…
Founded in 2013 (about 13 years ago), RTL Play is based in Brussels, Belgium. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Streaming Platforms, with further tags for Video on Demand, Live TV and Digital Entertainment. Products on record for it: RTL Play Streaming Platform, Mobile App for iOS and Android, Live TV Channels and On-Demand Video Library. Total funding on record is Publicly Traded. Its tagline reads: "Catch live TV and binge your favorite series on demand, right from your couch or on the go.".
- Sector
- Streaming Platforms
- Headquarters
- Brussels, Belgium
- Founded
- 2013
- Employees
- 501-1000
- Revenue
- Not Disclosed
- Funding
- Publicly Traded
- Products
- RTL Play Streaming Platform, Mobile App for iOS and Android, Live TV Channels, On-Demand Video Library
rtlplay.be Web Traffic Statistics
Key findings
- RTL Play (Streaming Platforms) is ranked #297,439 worldwide in our September 2026 domain ranking, up 8,769 places from #306,208 in August 2026.
- It is estimated to receive about 465 visits a month from search, 100% of it organic, across 234 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 168 lines.
- Its last technical audit scored 89/100, with "Optimize Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #297,439 | ▲ 8,769 |
| August 2026 | #306,208 | ▲ 1,873 |
| July 2026 | #308,081 | ▲ 3,755 |
| June 2026 | #311,836 | — |
| May 2026 | #311,836 | ▼ 207,913 |
| April 2026 | #103,923 | ▼ 34,330 |
| March 2026 | #69,593 | ▲ 47,654 |
| February 2026 | #117,247 | — |
What this company does
RTL Play is Belgium's leading streaming platform, offering a massive library of TV shows, movies, and live channels from the RTL network. Launched as part of RTL Belgium, it brings the best of local and international content straight to viewers' screens. Whether you're into gripping dramas, hilarious comedies, or the latest reality TV, there's something for everyone here. The service started gaining traction in the e…
Our read on the site
The overall SEO health of rtlplay.be is strong, with excellent scores in accessibility, best practices, and SEO. However, there are critical performance issues and content gaps that need to be addressed to enhance user experience and search visibility.
rtlplay.be Traffic and Visitor Engagement
Search engines send rtlplay.be an estimated 465 visits a month. Effectively all of it is organic — about 465 visits from unpaid results. Spread across 234 ranking keywords, that averages roughly 2.0 organic visits per keyword.
Monthly visits
465
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
465
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rtlplay.be AI Visibility
rtlplay.be scores 97 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
rtlplay.be LLMS.txt
The llms.txt on rtlplay.be runs to 168 lines (7,789 characters) across 12 sections, last generated in April 2026. It introduces the site as "RTL Play". It tells AI engines the business works in Streaming Media, Video on Demand, Live Television and Digital Entertainment. It describes 5 products, with prices such as RTL Play Premium Subscription at €9.99/month, RTL Play Mobile App at Free with in-app purchases and On-Demand Series Library at Free/Premium. Services it lists include Live Streaming, Video on Demand, Personalized Recommendations and Multi-Device Sync. The audience it names is Belgian TV viewers, families, young professionals, aged 13-55 (Belgium, Luxembourg). Technologies it mentions include HTTPS, Responsive Viewport, Robots.txt, Sitemap.xml and HTML5. The keywords it claims start with "RTL Play", "streaming", "TV shows" and "movies". It gives the company type as Public Subsidiary.
Status
Published
AI engines can read it
Lines
168
In the file
Size
7.8K
Characters
Sections
12
Updated Apr 28, 2026
What the file says
# RTL Play ## About RTL Play delivers top-tier streaming of live TV, series, movies, and more to Belgian audiences. It's the digital arm of RTL Belgium, part of the global RTL Group. Dive into exclusive local shows, international blockbusters, and sports events without missing a beat. The platform shines with its mix of free access and premium perks like ad-free viewing. Apps for every device ensure you never skip an episode. Curated collections make discovery easy, from thrillers to family fun. Live channels mirror traditional TV but with pause and rewind magic. Weekly updates keep the library buzzing with fresh drops. It's tailored for busy lives—watch what you want, when you want. Strong on Belgian culture, it champions homegrown talent. User-friendly design wins over all ages. Reliable streams even during peak times set it apart. Subscriptions are straightforward, packed with value. Community features let fans chat shows. Future plans include VR experiences and more originals. RTL Play redefines TV in the streaming age. Partners with top producers for quality assurance. Feedback loops improve the service constantly. A staple for entertainment lovers in the region. Growth shows no signs of slowing. **Areas of Work:** Streaming Media, Video on Demand, Live Television, Digital Entertainment ## Things to Remember - **Website:** https://rtlplay.be - **Address:** Brussels, Bel
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- RTL Play Premium Subscription€9.99/month
- RTL Play Mobile AppFree with in-app purchases
- Live TV PackageIncluded in premium
- On-Demand Series LibraryFree/Premium
- Kids Content ZonePremium
Services it tells AI about
- Live StreamingFree/Premium
- Video on DemandFree/Premium
- Personalized RecommendationsIncluded
- Multi-Device SyncPremium
- Exclusive PremieresPremium
Competitors it names
Audience it targets
Belgian TV viewers, families, young professionals · 13-55 · Belgium, Luxembourg
Company type
Public Subsidiary
rtlplay.be Organic Keywords
Google lists rtlplay.be for about 234 keywords, which together bring an estimated 465 organic visits a month.
Ranking keywords
234
Found in Google for this domain
Visits they bring
465
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
rtlplay.be SEO Audit
The latest technical audit of rtlplay.be scored 89 out of 100 overall. Performance is its weakest area at 57, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalOptimize Page Load Speed
- HighAdd Alt Text to Images
- MediumImplement llms.txt
- HighFix Broken Links
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
rtlplay.be Competitors and Alternatives
RTL Play's company profile names https://www.netflix.com, https://www.hulu.com, https://www.amazon.com/Prime-Video and https://www.disneyplus.com as competitors. Its own llms.txt adds https://www.hbomax.com and https://www.paramountplus.com. Outside its market, the domains ranked closest to it in our worldwide ranking are virt-manager.org, avise.org, byfw.cc and asambleamadrid.es.
rtlplay.be Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rtlplay.be Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rtlplay.be yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to rtlplay.be
Neighbours of #297,439 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. rtlplay.be competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.