Last updated: August 2026
Global rank: Worldwide · 2026-08
#258,998
AI visibility: Grade A+
92
SEO health: Latest audit
64
Visits
15.5K
per month, estimated
Keywords
733
ranking in Google
Organic share
100%
15.5K organic visits
LLMS.txt
Published
169 lines AI engines can read
You're seeing the free preview of rovers.co.uk
rovers.co.uk Web Traffic Statistics
Key findings
- Rovers Pet Care (Pet Care) is ranked #258,998 worldwide in our August 2026 domain ranking, up 8,380 places from #267,378 in July 2026.
- It is estimated to receive about 15,500 visits a month from search, 100% of it organic, across 733 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 169 lines.
- Its last technical audit scored 64/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #258,998 | ▲ 8,380 |
| July 2026 | #267,378 | ▼ 18,506 |
| June 2026 | #248,872 | — |
| May 2026 | #248,872 | ▲ 40,365 |
| April 2026 | #289,237 | ▼ 12,226 |
| March 2026 | #277,011 | ▼ 6,752 |
| February 2026 | #270,259 | — |
What this company does
Rovers Pet Care stands out as a go-to resource for everything dog-related in the UK. We've built a community around practical tips on training, health, grooming, and more, making pet ownership less overwhelming. Our content dives deep into breed specifics, daily routines, and troubleshooting common issues that new and seasoned owners face alike. From potty training puppies to managing senior dog mobility, we cover th…
Our read on the site
The overall SEO health of rovers.co.uk is critically low, with significant issues in on-page optimization, performance, and content strategy. Immediate attention is required to address missing meta tags and improve page performance to enhance visibility and user experience.
rovers.co.uk Traffic and Visitor Engagement
Search engines send rovers.co.uk an estimated 15,500 visits a month. Effectively all of it is organic — about 15,500 visits from unpaid results. Spread across 733 ranking keywords, that averages roughly 21 organic visits per keyword.
Monthly visits
15.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
15.5K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rovers.co.uk AI Visibility
rovers.co.uk scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is SEO health, at 15 of 20 points (75/100), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
75/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
rovers.co.uk LLMS.txt
The llms.txt on rovers.co.uk runs to 169 lines (8,427 characters) across 12 sections, last generated in April 2026. It introduces the site as "Rovers Pet Care". It tells AI engines the business works in Pet Care, Dog Training, Dog Health and Wellness, Grooming Services and Pet Adoption. It describes 5 products, with prices such as Rovers Training Kit at £29.99, Breed Guide Book at £9.99 and Grooming Tool Set at £45. Services it lists include Online Dog Training Courses, Virtual Grooming Consults, Health Check Webinars and Behavior Hotline. The audience it names is Families, young professionals, dog lovers, aged 25-55 (United Kingdom). Technologies it mentions include HTTPS, robots.txt, sitemap.xml, Viewport Meta and Google Analytics. The keywords it claims start with "dogs", "pet care", "dog training" and "dog breeds".
Status
Published
AI engines can read it
Lines
169
In the file
Size
8.4K
Characters
Sections
12
Updated Apr 26, 2026
What the file says
# Rovers Pet Care ## About Rovers Pet Care is your ultimate online companion for all things dogs in the UK. We specialize in delivering straightforward, expert-backed advice on training techniques that actually stick, from basic commands to advanced agility work. Health sections break down nutrition needs by breed and age, warning against common pitfalls like overfeeding or ignoring joint issues. Grooming tutorials show step-by-step how-tos with tools lists and safety tips for at-home care. Our breed guides help families pick the perfect match based on lifestyle, not just looks. We tackle behavior problems head-on, offering solutions for barking, chewing, and more without harsh methods. Adoption resources connect you with rescues and prep you for the big day. Travel tips ensure stress-free trips with your pup. Community features let owners share wins and woes. We're all about preventive care to keep vet bills low. Seasonal advice covers everything from winter paw protection to summer heat safety. Nutrition deep dives compare foods and DIY recipes. Exercise plans fit apartments or backyards. We promote positive reinforcement training endorsed by pros. Rovers evolves with trends like CBD for anxiety or puzzle toys for mental stimulation. Thousands visit weekly for trustworthy info. No sales pitches—just pure dog love and knowledge. **Areas of Work:** Pet Care, Dog Training, Dog
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Rovers Training Kit£29.99
- Breed Guide Book£9.99
- Grooming Tool Set£45
- Health Supplement Pack£25/month
- Travel Gear Bundle£35
Services it tells AI about
- Online Dog Training Courses£49/course
- Virtual Grooming Consults£20/session
- Health Check WebinarsFree with subscription
- Behavior Hotline£15/query
- Adoption Matching ServiceContact for pricing
Competitors it names
Audience it targets
Families, young professionals, dog lovers · 25-55 · United Kingdom
Company type
Private
rovers.co.uk Organic Keywords
Google lists rovers.co.uk for about 733 keywords, which together bring an estimated 15,500 organic visits a month.
Ranking keywords
733
Found in Google for this domain
Visits they bring
15.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
rovers.co.uk SEO Audit
The latest technical audit of rovers.co.uk scored 64 out of 100 overall. Performance is its weakest area at 24, while accessibility scores highest at 77. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighOptimize Page Load Speed
- HighCreate Quality Content
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
rovers.co.uk Competitors and Alternatives
Rovers Pet Care's company profile names https://petsathome.com, https://dogstrust.org.uk, https://thekennelclub.org.uk and https://paws.com as competitors. Its own llms.txt adds https://dogtrainingnation.com and https://barkbox.com. Outside its market, the domains ranked closest to it in our worldwide ranking are occitanica.eu, cqico.com, encompasstpoconnect.com and aan8bq.ru.
rovers.co.uk Company Profile
Rovers Pet Care stands out as a go-to resource for everything dog-related in the UK. We've built a community around practical tips on training, health, grooming, and more, making pet ownership less overwhelming. Our content dives deep into breed specifics, daily routines, and troubleshooting common issues that new and seasoned owners face alike. From potty training puppies to managing senior dog mobility, we cover th…
Founded in 2012 (about 14 years ago), Rovers Pet Care is based in Blackburn, United Kingdom. Its workforce is listed as between 11 and 50 employees. Its profile files it under Pet Care, with further tags for Dog Training, Dog Health and Dog Grooming. Products on record for it: Dog Training Kits, Grooming Essentials, Health Supplement Packs and Breed-Specific Guides. Total funding on record is Bootstrapped. Its tagline reads: "Helping dogs thrive with expert care, training, and advice".
- Sector
- Pet Care
- Headquarters
- Blackburn, United Kingdom
- Founded
- 2012
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Dog Training Kits, Grooming Essentials, Health Supplement Packs, Breed-Specific Guides
rovers.co.uk Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rovers.co.uk Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rovers.co.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to rovers.co.uk
Neighbours of #258,998 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. rovers.co.uk competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.