Last updated: September 2026
Global rank: Worldwide · 2026-09
#318,757
AI visibility: Grade A+
97
SEO health: Latest audit
89
Visits
5.6K
per month, estimated
Keywords
750
ranking in Google
Organic share
100%
5.6K organic visits
LLMS.txt
Published
166 lines AI engines can read
You're seeing the free preview of rounder.com
rounder.com Company Profile
Rounder Records started back in 1970 as a passion project for three friends who loved folk, bluegrass, and Americana sounds that big labels overlooked. They've built a catalog of over a thousand releases featuring artists like Alison Krauss, Béla Fleck, and the Nashville Bluegrass Band. Today, they focus on high-quality vinyl pressings, limited editions, and fan merch that celebrates that raw, authentic music vibe. C…
Rounder Records was founded in 1970, about 56 years ago, and is headquartered in Somerville, United States. Its workforce is listed as between 11 and 50 employees. Its founders are Ken Irwin, Bill Nowlin and Marian Leighton-Levy. Its profile files it under Record Label, with further tags for Vinyl Records, Music Merchandise and Americana Music. Products on record for it: Limited Edition Vinyl, CDs, Music Apparel and Posters and Accessories. Total funding on record is Acquired. Its tagline reads: "Keeping the roots music alive on premium vinyl and exclusive merch".
- Sector
- Record Label
- Headquarters
- Somerville, United States
- Founded
- 1970
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Acquired
- Founders
- Ken Irwin, Bill Nowlin, Marian Leighton-Levy
- Products
- Limited Edition Vinyl, CDs, Music Apparel, Posters and Accessories
rounder.com Web Traffic Statistics
Key findings
- Rounder Records (Record Label) is ranked #318,757 worldwide in our September 2026 domain ranking, up 39,903 places from #358,660 in August 2026.
- It is estimated to receive about 5,597 visits a month from search, 100% of it organic, across 750 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 166 lines.
- Its last technical audit scored 89/100, with "Optimize Image Alt Text" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #318,757 | ▲ 39,903 |
| August 2026 | #358,660 | ▲ 7,015 |
| July 2026 | #365,675 | ▲ 9,081 |
| June 2026 | #374,756 | — |
| May 2026 | #374,756 | ▲ 47,607 |
| April 2026 | #422,363 | ▲ 15,936 |
| March 2026 | #438,299 | ▼ 51,643 |
| February 2026 | #386,656 | — |
What this company does
Rounder Records started back in 1970 as a passion project for three friends who loved folk, bluegrass, and Americana sounds that big labels overlooked. They've built a catalog of over a thousand releases featuring artists like Alison Krauss, Béla Fleck, and the Nashville Bluegrass Band. Today, they focus on high-quality vinyl pressings, limited editions, and fan merch that celebrates that raw, authentic music vibe. C…
Our read on the site
The overall SEO health of rounder.com is strong, with a perfect SEO score of 100/100 and high accessibility and best practices scores. However, there are several areas for improvement, particularly in content gaps and on-page optimization, which could enhance user experience and search visibility.
rounder.com Traffic and Visitor Engagement
rounder.com draws an estimated 5,597 visits a month from search engines. Effectively all of it is organic — about 5,597 visits from unpaid results. Spread across 750 ranking keywords, that averages roughly 7.5 organic visits per keyword.
Monthly visits
5.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
5.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rounder.com AI Visibility
On our AI visibility scale rounder.com earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
rounder.com LLMS.txt
The llms.txt on rounder.com runs to 166 lines (8,349 characters) across 12 sections, last generated in April 2026. It introduces the site as "Rounder Records". It tells AI engines the business works in Music Production, Vinyl Distribution, Artist Merchandise and Roots Music Label. It describes 5 products, with prices such as Limited Edition Vinyl at $30-50, Artist T-Shirts at $25-35 and CD Collections at $15-25. Services it lists include Vinyl Pressing, Artist Distribution, Merch Design and Record Store Day Exclusives. The audience it names is Vinyl collectors, Americana fans, music enthusiasts, aged 25-55 (United States, Global). Technologies it mentions include HTTPS, Viewport Meta Tag, Robots.txt and Sitemap.xml. The keywords it claims start with "Rounder Records", "Rounder Vinyl", "Rounder Merch" and "vinyl records". It gives the company type as Acquired.
Status
Published
AI engines can read it
Lines
166
In the file
Size
8.3K
Characters
Sections
12
Updated Apr 29, 2026
What the file says
# Rounder Records ## About Rounder Records has been a cornerstone of roots music since 1970, championing folk, bluegrass, Americana, and world music that major labels ignored. They produce and distribute premium vinyl records, CDs, and artist merchandise to dedicated fans and collectors around the globe. Known for limited-edition pressings and high-fidelity sound, they keep analog music alive amid digital dominance. Their catalog boasts legends like James Taylor early works and modern acts pushing genre boundaries. Merch ranges from comfy tees to collectible posters, all designed with artist input. They prioritize quality in every pressing plant partnership. Community engagement via social media shares artist stories and vinyl tips. From reissues of classics to fresh releases, Rounder curates for true enthusiasts. Sustainability matters—they explore eco-friendly vinyl options. Events and collabs amplify their reach. Buyers get not just products, but pieces of music history. Their online shop makes rare finds accessible. Fan loyalty stems from consistent excellence and passion. They adapt to trends like Record Store Day exclusives. Behind-the-scenes content builds deeper connections. Rounder bridges old-school charm with contemporary appeal. Collectors trust their selections for investment value. It's a labor of love sustaining musical heritage. Global shipping serves an intern
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Limited Edition Vinyl$30-50
- Artist T-Shirts$25-35
- CD Collections$15-25
- Posters$20
- Hoodies$45-60
Services it tells AI about
- Vinyl PressingContact for pricing
- Artist DistributionContact for pricing
- Merch DesignContact for pricing
- Record Store Day ExclusivesContact for pricing
Competitors it names
Audience it targets
Vinyl collectors, Americana fans, music enthusiasts · 25-55 · United States, Global
Company type
Acquired
rounder.com Organic Keywords
Google lists rounder.com for about 750 keywords, which together bring an estimated 5,597 organic visits a month.
Ranking keywords
750
Found in Google for this domain
Visits they bring
5.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
rounder.com SEO Audit
The latest technical audit of rounder.com scored 89 out of 100 overall. Performance is its weakest area at 64, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalOptimize Image Alt Text
- HighFix Broken Links
- MediumCreate a llms.txt File
- HighEnhance Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
rounder.com Competitors and Alternatives
Rounder Records's company profile names https://www.vinylmeplease.com, https://www.urbanoutfitters.com, https://www.bullmoose.com and https://www.amazon.com as competitors. Its own llms.txt adds https://www.target.com and https://www.recordstoreday.com. Outside its market, the domains ranked closest to it in our worldwide ranking are libertadores.edu.co, infomed.co.il, barsch-alarm.de and nwgpeople.com.
https://www.amazon.comrounder.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rounder.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rounder.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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