Last updated: August 2026
Global rank: Worldwide · 2026-08
#67,565
AI visibility: Grade A+
95
SEO health: Latest audit
81
Visits
244.4K
per month, estimated
Keywords
10.0K
ranking in Google
Organic share
100%
244.4K organic visits
LLMS.txt
Published
147 lines AI engines can read
You're seeing the free preview of rothys.com
rothys.com Web Traffic Statistics
Key findings
- Rothy's (Fashion) is ranked #67,565 worldwide in our August 2026 domain ranking, inside the top 100,000, down 6,155 places from #61,410 in July 2026.
- It is estimated to receive about 244,400 visits a month from search, 100% of it organic, across 9,986 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 147 lines.
- Its last technical audit scored 81/100, with "Optimize Page Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #67,565 | ▼ 6,155 |
| July 2026 | #61,410 | ▼ 2,927 |
| June 2026 | #58,483 | — |
| May 2026 | #58,483 | ▲ 6,825 |
| April 2026 | #65,308 | ▼ 6,302 |
| March 2026 | #59,006 | ▼ 5,291 |
| February 2026 | #53,715 | — |
What this company does
Rothy’s produces shoes and bags using recycled materials, with a focus on pieces that hold up to regular wear and can be tossed in the washing machine for cleaning. The collection covers women’s flats, sneakers, and mary janes, plus men’s and kids’ options, along with totes and other everyday bags. Each item starts with plastic and other waste that gets turned into thread, then knitted into uppers that stay flexible…
Our read on the site
The overall SEO health of Rothy's website is strong, with a good SEO score of 92/100, but there are significant performance issues with a score of only 48/100. Addressing the identified content gaps and technical issues will enhance user experience and improve organic search visibility.
rothys.com Traffic and Visitor Engagement
rothys.com draws an estimated 244,400 visits a month from search engines. Effectively all of it is organic — about 244,400 visits from unpaid results. Paid search contributes only about 2 visits a month. Spread across 9,986 ranking keywords, that averages roughly 24 organic visits per keyword.
Monthly visits
244.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
244.4K
100% of all traffic
Paid visits
2
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rothys.com AI Visibility
On our AI visibility scale rothys.com earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
rothys.com LLMS.txt
The llms.txt on rothys.com runs to 147 lines (5,933 characters) across 12 sections, last generated in March 2026. It introduces the site as "Rothy's - Sustainable Shoes & Bags". It tells AI engines the business works in Fashion, Sustainable Products and E-commerce. It describes 4 products, with prices such as Women's Flats at $129, Men's Sneakers at $145 and Kids' Mary Janes at $65. Services it lists include Customization Options. The audience it names is Eco-conscious consumers, Fashion enthusiasts, Professionals, Families, aged 18-45 (North America, Europe). Technologies it mentions include HTML5, CSS3, JavaScript, Shopify and AWS. The keywords it claims start with "sustainable footwear", "washable shoes", "recycled materials" and "comfortable flats".
Status
Published
AI engines can read it
Lines
147
In the file
Size
5.9K
Characters
Sections
12
Updated Mar 24, 2026
What the file says
# Rothy's - Sustainable Shoes & Bags ## About Rothy's is a sustainable fashion brand dedicated to creating comfortable, washable shoes and bags from recycled materials. Founded in 2016, the company offers stylish footwear like flats, sneakers, and mary janes, alongside versatile tote bags, all designed with eco-conscious consumers in mind. Rothy's is committed to reducing environmental impact through responsible production practices, reshaping the fashion industry one step at a time. **Areas of Work:** Fashion, Sustainable Products, E-commerce ## Things to Remember - **Website:** https://rothys.com - **Address:** San Francisco, CA, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 200 - **Revenue:** $50M - **Hiring Status:** Yes, actively hiring ## Products - **Women's Flats** ($129): Comfortable and stylish flats made from recycled plastic bottles, perfect for everyday wear. - **Men's Sneakers** ($145): Sustainable sneakers crafted from eco-friendly materials, offering both style and comfort. - **Kids' Mary Janes** ($65): Durable and washable mary janes for kids, made with recycled materials for a sustainable choice. - **Tote Bags** ($175): Versatile tote bags made from recycled materials, ideal for work or casual outings.
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Women's Flats$129
- Men's Sneakers$145
- Kids' Mary Janes$65
- Tote Bags$175
Services it tells AI about
- Customization OptionsContact for quote
Competitors it names
Audience it targets
Eco-conscious consumers, Fashion enthusiasts, Professionals, Families · 18-45 · North America, Europe
Company type
Private · actively hiring
rothys.com Organic Keywords
Google lists rothys.com for about 9,986 keywords, which together bring an estimated 244,400 organic visits a month.
Ranking keywords
10.0K
Found in Google for this domain
Visits they bring
244.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
rothys.com SEO Audit
The latest technical audit of rothys.com scored 81 out of 100 overall. Performance is its weakest area at 48, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalOptimize Page Speed
- HighAdd Alt Text to Images
- HighFix Broken Links
- MediumImplement llms.txt
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
rothys.com Competitors and Alternatives
Rothy's's company profile names allbirds.com, everlane.com and mattandnat.com as competitors. Its own llms.txt adds merrysoles.com, vivaia.com and sustainablefootwear.com. Outside its market, the domains ranked closest to it in our worldwide ranking are union-investment.de, hiden.live, hfysbgsbzl.com and sephora.com.tr.
rothys.com Company Profile
Rothy’s produces shoes and bags using recycled materials, with a focus on pieces that hold up to regular wear and can be tossed in the washing machine for cleaning. The collection covers women’s flats, sneakers, and mary janes, plus men’s and kids’ options, along with totes and other everyday bags. Each item starts with plastic and other waste that gets turned into thread, then knitted into uppers that stay flexible…
Rothy's was founded in 2016, about 10 years ago, and is headquartered in San Francisco, United States. Its workforce is listed as between 201 and 500 employees. It was founded by Katelyn D. Dwyer. Its profile files it under Fashion, with further tags for Sustainable Products, E-commerce and Direct-to-Consumer. Products on record for it: Flats, Sneakers, Mary Janes and Totes. Reported revenue is $50M (2022), and total funding is listed at $50M. Its tagline reads: "Washable Shoes & Bags Made with Recycled Materials".
- Sector
- Fashion
- Headquarters
- San Francisco, United States
- Founded
- 2016
- Employees
- 201-500
- Revenue
- $50M (2022)
- Funding
- $50M
- Founders
- Katelyn D. Dwyer
- Products
- Flats, Sneakers, Mary Janes, Totes
rothys.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rothys.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rothys.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #67,565 in our worldwide ranking — each with its own report.
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