Last updated: September 2026
Global rank: Worldwide · 2026-09
#288,829
AI visibility: Grade A
86
SEO health: Latest audit
100
Visits
3.7K
per month, estimated
Keywords
343
ranking in Google
Organic share
100%
3.7K organic visits
LLMS.txt
Published
131 lines AI engines can read
You're seeing the free preview of roots.io
roots.io Company Profile
Roots builds open-source tools designed to help developers create better WordPress sites in less time. Their focus stays on covering the entire development stack so teams can move faster without cutting corners. Professional developers use these tools daily to handle everything from project setup to deployment. The approach keeps things practical and avoids unnecessary complexity that often slows down real work. Root…
Roots was founded in 2012, about 14 years ago. Its workforce is listed as between 1 and 10 employees. Its profile files it under Software & Internet, with further tags for WordPress Development and Open Source Tools. Total funding on record is Bootstrapped. Its tagline reads: "Open-source tools that cover the full WordPress stack for the professional developer.".
- Sector
- Software & Internet
- Founded
- 2012
- Employees
- 1-10
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
roots.io Web Traffic Statistics
Key findings
- Roots (Software & Internet) is ranked #288,829 worldwide in our September 2026 domain ranking, down 7,643 places from #281,186 in August 2026.
- It is estimated to receive about 3,685 visits a month from search, 100% of it organic, across 343 ranking keywords.
- Its AI visibility score is 86 out of 100 (grade A), with a published llms.txt of 131 lines.
- Its last technical audit scored 100/100, with "Implement llms.txt for Link Management" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #288,829 | ▼ 7,643 |
| August 2026 | #281,186 | ▲ 26,105 |
| July 2026 | #307,291 | ▲ 23,547 |
| June 2026 | #330,838 | — |
| May 2026 | #330,838 | ▲ 42,304 |
| April 2026 | #373,142 | ▼ 29,509 |
| March 2026 | #343,633 | ▲ 22,557 |
| February 2026 | #366,190 | — |
What this company does
Roots builds open-source tools designed to help developers create better WordPress sites in less time. Their focus stays on covering the entire development stack so teams can move faster without cutting corners. Professional developers use these tools daily to handle everything from project setup to deployment. The approach keeps things practical and avoids unnecessary complexity that often slows down real work. Root…
Our read on the site
The overall SEO health of roots.io is exceptional, with perfect scores across performance, accessibility, best practices, and SEO. The site is well-optimized for user experience and search engines, but there are opportunities for content expansion and minor technical enhancements.
roots.io Traffic and Visitor Engagement
Search engines send roots.io an estimated 3,685 visits a month. Effectively all of it is organic — about 3,685 visits from unpaid results. Spread across 343 ranking keywords, that averages roughly 11 organic visits per keyword.
Monthly visits
3.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.7K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
roots.io AI Visibility
roots.io scores 86 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Crawlability. The biggest gap is Company profile, at 16 of 25 points (5/8 core fields), worth 9 points if closed. It also loses points on Structured data (0/5).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
100/100
robots ✓ · sitemap ✓
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
roots.io LLMS.txt
The llms.txt on roots.io runs to 131 lines (6,688 characters) across 12 sections, last generated in June 2026. It introduces the site as "Roots | Modern WordPress Development". It tells AI engines the business works in Software & Internet, WordPress Development and Open Source Tools. It describes 3 products, with prices such as Sage at Free / Open Source, Bedrock at Free / Open Source and Trellis at Free / Open Source. Technologies it mentions include WordPress, PHP and Composer. The keywords it claims start with "wordpress", "development", "open source" and "starter theme".
Status
Published
AI engines can read it
Lines
131
In the file
Size
6.7K
Characters
Sections
12
Updated Jun 10, 2026
What the file says
# Roots | Modern WordPress Development ## About Roots builds open-source tools designed to help developers create better WordPress sites in less time. Their focus stays on covering the entire development stack so teams can move faster without cutting corners. Professional developers use these tools daily to handle everything from project setup to deployment. The approach keeps things practical and avoids unnecessary complexity that often slows down real work. Roots started because many developers wanted a cleaner, more reliable way to work with WordPress at scale. Over time the tools have grown to support full workflows that match how agencies and freelancers actually build sites. Each project stays grounded in open-source principles so anyone can inspect, modify, or contribute. This keeps the ecosystem healthy and responsive to real developer needs. The result is a set of utilities that feel native to WordPress yet bring modern development practices into the mix. Teams report fewer headaches during handoffs and updates because the structure stays consistent across projects. Roots tools integrate smoothly with existing hosting and deployment pipelines most professionals already use. The documentation stays concise and example-driven so new users can get productive quickly. Long-time users appreciate how the tools evolve without breaking existing workflows. The company keeps a
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- SageFree / Open Source
- BedrockFree / Open Source
- TrellisFree / Open Source
Competitors it names
Company type
Private
roots.io Organic Keywords
Google lists roots.io for about 343 keywords, which together bring an estimated 3,685 organic visits a month.
Ranking keywords
343
Found in Google for this domain
Visits they bring
3.7K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
roots.io SEO Audit
The latest technical audit of roots.io scored 100 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Excellent
Accessibility
Excellent
Fix these first
- HighImplement llms.txt for Link Management
- CriticalExpand Content on Performance Optimization
- HighEnhance Security Content
- HighCreate Tutorials for Theme Development
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
roots.io Competitors and Alternatives
Roots's company profile names wpengine.com, kinsta.com, pantheon.io and flywheel.com as competitors. Its own llms.txt adds getpagecloud.com and localwp.com. Outside its market, the domains ranked closest to it in our worldwide ranking are olitracker.com, akyurek.com, car.com and swireproperties.com.
roots.io Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
roots.io Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for roots.io yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to roots.io
Neighbours of #288,829 in our worldwide ranking — each with its own report.
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