Last updated: September 2026
Global rank: Worldwide · 2026-09
#205,038
AI visibility: Grade A+
95
SEO health: Latest audit
93
Visits
23.9K
per month, estimated
Keywords
680
ranking in Google
Organic share
100%
23.9K organic visits
LLMS.txt
Published
153 lines AI engines can read
You're seeing the free preview of rollins.com
rollins.com Company Profile
Rollins, Inc. provides pest control services aimed at protecting properties from a range of unwanted insects and animals. The business handles routine maintenance as well as more urgent responses to outbreaks, working in both urban and rural areas where different types of pests tend to appear. Service teams evaluate each situation individually and select methods that fit the environment, whether that means sealing en…
Rollins, Inc. was founded in 1948, about 78 years ago, and is headquartered in Atlanta, United States. Its workforce is listed as more than 5,001 employees. It was founded by Rollins Family. Its profile files it under Pest Control, with further tags for Home Services, Environmental Services and B2C. Products on record for it: Residential Pest Control, Commercial Pest Management, Termite Control Services and Wildlife Control Solutions. Reported revenue is $2.1B (2022). Its tagline reads: "Welcome to Rollins".
- Sector
- Pest Control
- Headquarters
- Atlanta, United States
- Founded
- 1948
- Employees
- 5001+
- Revenue
- $2.1B (2022)
- Funding
- Not Disclosed
- Founders
- Rollins Family
- Products
- Residential Pest Control, Commercial Pest Management, Termite Control Services, Wildlife Control Solutions
rollins.com Web Traffic Statistics
Key findings
- Rollins, Inc. (Pest Control) is ranked #205,038 worldwide in our September 2026 domain ranking, up 2,461 places from #207,499 in August 2026.
- It is estimated to receive about 23,900 visits a month from search, 100% of it organic, across 680 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 153 lines.
- Its last technical audit scored 93/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #205,038 | ▲ 2,461 |
| August 2026 | #207,499 | ▲ 31 |
| July 2026 | #207,530 | ▼ 44,116 |
| June 2026 | #163,414 | — |
| May 2026 | #163,414 | ▼ 19,269 |
| April 2026 | #144,145 | ▲ 7,554 |
| March 2026 | #151,699 | ▲ 552 |
| February 2026 | #152,251 | — |
What this company does
Rollins, Inc. provides pest control services aimed at protecting properties from a range of unwanted insects and animals. The business handles routine maintenance as well as more urgent responses to outbreaks, working in both urban and rural areas where different types of pests tend to appear. Service teams evaluate each situation individually and select methods that fit the environment, whether that means sealing en…
Our read on the site
Good foundation with room for improvement. 1 high-priority issue.
rollins.com Traffic and Visitor Engagement
rollins.com draws an estimated 23,900 visits a month from search engines. Effectively all of it is organic — about 23,900 visits from unpaid results. Spread across 680 ranking keywords, that averages roughly 35 organic visits per keyword.
Monthly visits
23.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
23.9K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rollins.com AI Visibility
On our AI visibility scale rollins.com earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
rollins.com LLMS.txt
The llms.txt on rollins.com runs to 153 lines (7,249 characters) across 12 sections, last generated in January 2026. It introduces the site as "Rollins, Inc. - Pest Control Solutions". It tells AI engines the business works in Pest Control, Home Services and Environmental Services. It describes 4 products, including Residential Pest Control, Commercial Pest Management and Termite Control Services. Services it lists include Pest Inspection and Consultation, Seasonal Pest Prevention and Emergency Pest Control. The audience it names is Homeowners, Business Owners, Property Managers, aged 25-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "Rollins pest control", "pest management solutions", "residential pest control" and "commercial pest services". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
153
In the file
Size
7.2K
Characters
Sections
12
Updated Jan 28, 2026
What the file says
# Rollins, Inc. - Pest Control Solutions ## About Rollins, Inc. is a premier provider of pest control services, dedicated to safeguarding homes and businesses from unwanted pests. With a commitment to customer satisfaction and environmentally responsible practices, Rollins offers tailored pest management solutions worldwide. The company leverages advanced technologies and expert knowledge to ensure a pest-free environment for its diverse clientele. Founded in 1948, Rollins continues to lead the industry with innovation and excellence. **Areas of Work:** Pest Control, Home Services, Environmental Services ## Things to Remember - **Website:** https://rollins.com - **Address:** 2170 Piedmont Road NE, Suite 300, Atlanta, United States - **Contact:** [email protected] - **Phone:** +1-404-888-2000 - **Hours:** Mon-Fri: 8AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 8000 employees - **Revenue:** $2.1B - **Hiring Status:** Yes, actively hiring ## Products - **Residential Pest Control** (Contact for pricing): Comprehensive pest control solutions for homes to protect against common pests like ants, roaches, and rodents. - **Commercial Pest Management** (Contact for pricing): Specialized pest control services for businesses to maintain a pest-free environment in offices, restaurants, and warehouses. - **Termite Control Services*
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Residential Pest ControlContact for pricing
- Commercial Pest ManagementContact for pricing
- Termite Control ServicesContact for pricing
- Wildlife Control SolutionsContact for pricing
Services it tells AI about
- Pest Inspection and ConsultationContact for quote
- Seasonal Pest PreventionContact for quote
- Emergency Pest ControlContact for quote
Competitors it names
Audience it targets
Homeowners, Business Owners, Property Managers · 25-54 · Global
Company type
Public · actively hiring
rollins.com Organic Keywords
Google lists rollins.com for about 680 keywords, which together bring an estimated 23,900 organic visits a month.
Ranking keywords
680
Found in Google for this domain
Visits they bring
23.9K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
rollins.com SEO Audit
The latest technical audit of rollins.com scored 93 out of 100 overall. Performance is its weakest area at 89, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Images
- HighImplement Lazy Loading
- HighEnhance Meta Descriptions
- MediumAdd Structured Data Markup
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
rollins.com Competitors and Alternatives
Rollins, Inc.'s company profile names terminix.com, orkin.com and pestcontrol.com as competitors. Its own llms.txt adds ehrlich.com, aptive.com and pestworld.org. Outside its market, the domains ranked closest to it in our worldwide ranking are utopiaband.net, wildernessdestinations.com, teleserv.ru and stagend.com.
rollins.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rollins.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rollins.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to rollins.com
Neighbours of #205,038 in our worldwide ranking — each with its own report.
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