Last updated: September 2026
Global rank: Worldwide · 2026-09
#282,958
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
405
per month, estimated
Keywords
789
ranking in Google
Organic share
100%
405 organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of rofu.de
rofu.de Company Profile
Rofu ist ein etablierter deutscher Einzelhändler, der sich auf den Verkauf von Spielzeug, Babyartikeln und Kinderbekleidung spezialisiert hat. Mit einem breiten Sortiment von Markenprodukten bedient das Unternehmen Familien in ganz Deutschland über ein Netzwerk physischer Filialen und eine starke Online-Präsenz. Kunden schätzen die hohe Qualität, faire Preise und den kompetenten Service, der typisch für ein familieng…
Founded in 1980 (about 46 years ago), Rofu is based in München, Germany. Its workforce is listed as between 201 and 500 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Toy Stores, Baby Products and Children's Apparel. Products on record for it: Spielzeug, Babyartikel, Kinderbekleidung and Fahrräder. Reported revenue is €45M (2023), and total funding is listed at Bootstrapped. Its tagline reads: "Dein zuverlässiger Partner für Spielzeug, Baby- und Kinderartikel".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- München, Germany
- Founded
- 1980
- Employees
- 201-500
- Revenue
- €45M (2023)
- Funding
- Bootstrapped
- Products
- Spielzeug, Babyartikel, Kinderbekleidung, Fahrräder
rofu.de Web Traffic Statistics
Key findings
- Rofu (Retail, E-commerce & Consumer Goods) is ranked #282,958 worldwide in our September 2026 domain ranking, down 2,723 places from #280,235 in August 2026.
- It is estimated to receive about 405 visits a month from search, 100% of it organic, across 789 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #282,958 | ▼ 2,723 |
| August 2026 | #280,235 | ▼ 8,107 |
| July 2026 | #272,128 | ▲ 6,734 |
| June 2026 | #278,862 | — |
| May 2026 | #278,862 | ▼ 17,515 |
| April 2026 | #261,347 | ▼ 4,160 |
| March 2026 | #257,187 | ▼ 80,742 |
| February 2026 | #176,445 | — |
What this company does
Rofu ist ein etablierter deutscher Einzelhändler, der sich auf den Verkauf von Spielzeug, Babyartikeln und Kinderbekleidung spezialisiert hat. Mit einem breiten Sortiment von Markenprodukten bedient das Unternehmen Familien in ganz Deutschland über ein Netzwerk physischer Filialen und eine starke Online-Präsenz. Kunden schätzen die hohe Qualität, faire Preise und den kompetenten Service, der typisch für ein familieng…
rofu.de Traffic and Visitor Engagement
Search engines send rofu.de an estimated 405 visits a month. Effectively all of it is organic — about 405 visits from unpaid results. Spread across 789 ranking keywords, that averages roughly 0.5 organic visits per keyword.
Monthly visits
405
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
405
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rofu.de AI Visibility
rofu.de scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
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rofu.de LLMS.txt
The llms.txt on rofu.de runs to 81 lines (3,003 characters) across 12 sections, last generated in May 2026. It introduces the site as "Rofu - Spielzeug, Baby- & Kinderartikel". It tells AI engines the business works in Toy Retail, Baby Products and Children's Goods. It describes 2 products, with prices such as Lego Sets at €20-€150 and Playmobil Figuren at €10-€80. Services it lists include Filialberatung, Online Bestellung, Geschenkgutscheine and Fahrradmontage. The audience it names is Eltern und Familien, aged 0-12 Jahre (Deutschland). Technologies it mentions include HTTPS, Responsive Design and Viewport Meta. The keywords it claims start with "Spielzeug kaufen", "Babyartikel online", "Kinderbekleidung" and "Lego Rofu".
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.0K
Characters
Sections
12
Updated May 15, 2026
What the file says
# Rofu - Spielzeug, Baby- & Kinderartikel ## About Rofu betreibt ein Netzwerk von Fachgeschäften für Spielzeug, Babyprodukte und Kindermode in Deutschland. Das Sortiment reicht von Puppen über Bauklötze bis zu Kinderwagen und Fahrrädern führender Marken. Kunden profitieren von kompetenter Beratung in Filialen und bequemem Online-Shopping mit schneller Lieferung. Rofu fokussiert auf Qualitätsprodukte, die Kinder fördern und Freude bereiten. Über 50 Filialen sorgen für Nähe zum Kunden. Das Unternehmen passt sich Trends an, etwa mit nachhaltigen Spielzeugen oder saisonalen Hits. Stammkunden loben die Vielfalt und den Service. Rofu ist ein echter Familienbetrieb mit Tradition. Die Website erleichtert die Suche nach Herstellern oder Kategorien. Alles ist auf den Bedarf von Eltern abgestimmt. **Areas of Work:** Toy Retail, Baby Products, Children's Goods ## Things to Remember - **Website:** https://rofu.de - **Address:** München, Germany - **Contact:** - **Phone:** - **Hours:** Mo-Sa 9-20, So 10-18 - **Timezone:** CET - **Currency:** EUR - **Company Type:** Private - **Employees:** 201-500 - **Revenue:** €45M - **Hiring Status:** Not currently hiring ## Products - **Lego Sets** (€20-€150): Bunte Bausteine für kreatives Spielen - **Playmobil Figuren** (€10-€80): Abenteuerwelten zum Nachspielen - **undefined** (undefined): undefined - **undefined** (undefined): undefined - **unde
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Lego Sets€20-€150
- Playmobil Figuren€10-€80
Services it tells AI about
- FilialberatungKostenlos
- Online BestellungVersand ab €4,95
- GeschenkgutscheineAb €10
- Fahrradmontage€19,95
Competitors it names
Audience it targets
Eltern und Familien · 0-12 Jahre · Deutschland
Company type
Private
rofu.de Organic Keywords
Google lists rofu.de for about 789 keywords, which together bring an estimated 405 organic visits a month.
Ranking keywords
789
Found in Google for this domain
Visits they bring
405
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
rofu.de SEO Audit
The latest technical audit of rofu.de scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
rofu.de Competitors and Alternatives
Rofu's company profile names Spielzeug24.de, Toys'R'Us.de, MyToys.de and Jako-o.de as competitors. Its own llms.txt adds toysrus.de, baby-walz.de and kaufland.de. Outside its market, the domains ranked closest to it in our worldwide ranking are varuosamarket.ee, millersalehouse.com, zxcloud.ru and africam.com.
rofu.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rofu.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rofu.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #282,958 in our worldwide ranking — each with its own report.
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