Last updated: September 2026
Global rank: Worldwide · 2026-09
#160,285
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
25
per month, estimated
Keywords
122
ranking in Google
Organic share
100%
25 organic visits
LLMS.txt
Published
167 lines AI engines can read
You're seeing the free preview of rockpoint.cz
rockpoint.cz Company Profile
Rock Point stands as a go-to destination for outdoor enthusiasts in the Czech Republic, offering a wide selection of high-quality gear for camping, hiking, and adventure activities. From durable tents and cozy sleeping bags to rugged boots and versatile backpacks, they stock everything needed to make time in nature comfortable and safe. Their inventory also includes weather-resistant clothing and practical camping ac…
Rock Point was founded in 2010, about 16 years ago, and is headquartered in Prague, Czech Republic. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sports, Fitness & Recreation; Outdoor Gear; and Camping Equipment. Products on record for it: Hiking boots, Backpacks, Tents and Sleeping bags. Total funding on record is Bootstrapped. Its tagline reads: "Váš Outdoor Expert".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Prague, Czech Republic
- Founded
- 2010
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Hiking boots, Backpacks, Tents, Sleeping bags
rockpoint.cz Web Traffic Statistics
Key findings
- Rock Point (Retail, E-commerce & Consumer Goods) is ranked #160,285 worldwide in our September 2026 domain ranking, up 153 places from #160,438 in August 2026.
- It is estimated to receive about 25 visits a month from search, 100% of it organic, across 122 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 167 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #160,285 | ▲ 153 |
| August 2026 | #160,438 | ▼ 5,076 |
| July 2026 | #155,362 | ▼ 6,158 |
| June 2026 | #149,204 | — |
| May 2026 | #149,204 | ▲ 5,126 |
| April 2026 | #154,330 | ▼ 52,834 |
| March 2026 | #101,496 | ▲ 11,205 |
| February 2026 | #112,701 | — |
What this company does
Rock Point stands as a go-to destination for outdoor enthusiasts in the Czech Republic, offering a wide selection of high-quality gear for camping, hiking, and adventure activities. From durable tents and cozy sleeping bags to rugged boots and versatile backpacks, they stock everything needed to make time in nature comfortable and safe. Their inventory also includes weather-resistant clothing and practical camping ac…
Our read on the site
The website rockpoint.cz exhibits significant SEO deficiencies, including missing essential on-page elements such as title and meta description, as well as a lack of content. Technical aspects also require attention, particularly with the absence of a viewport meta tag, robots.txt, and sitemap.xml. Immediate action is…
rockpoint.cz Traffic and Visitor Engagement
rockpoint.cz draws an estimated 25 visits a month from search engines. Effectively all of it is organic — about 25 visits from unpaid results. Spread across 122 ranking keywords, that averages roughly 0.2 organic visits per keyword.
Monthly visits
25
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
25
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rockpoint.cz AI Visibility
On our AI visibility scale rockpoint.cz earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
rockpoint.cz LLMS.txt
The llms.txt on rockpoint.cz runs to 167 lines (8,568 characters) across 12 sections, last generated in May 2026. It introduces the site as "Rock Point - Outdoor Expert". It tells AI engines the business works in Outdoor Retail, E-commerce and Sports Equipment. It describes 5 products, with prices such as Hiking Boots at €120-€250, Camping Tent at €150-€400 and Sleeping Bag at €80-€200. Services it lists include Gear Shipping, Product Advice, Returns and Gear Maintenance Tips. The audience it names is Outdoor enthusiasts, families, hikers, aged 25-55 (Czech Republic). Technologies it mentions include HTTPS, E-commerce CMS, Payment Gateway and Analytics. The keywords it claims start with "outdoor gear", "camping equipment", "hiking gear" and "outdoor clothing".
Status
Published
AI engines can read it
Lines
167
In the file
Size
8.6K
Characters
Sections
12
Updated May 10, 2026
What the file says
# Rock Point - Outdoor Expert ## About Rock Point serves as the premier online retailer for outdoor equipment in the Czech Republic, specializing in gear for hiking, camping, and adventure pursuits. They provide a comprehensive assortment of products including tents, sleeping bags, backpacks, hiking boots, and weatherproof clothing designed for rugged use. Customers range from casual weekend warriors to dedicated mountaineers seeking reliable performance in diverse conditions. The company's value lies in curating high-quality, durable items from trusted brands, paired with user-friendly online shopping and efficient local delivery. Rock Point understands the unique needs of Central European adventurers, stocking gear suited to local terrains and climates. Their platform features detailed product specs and images to aid informed purchases. Beyond transactions, they foster an outdoor community through social media shares of trail tips and gear hacks. Sustainability creeps into their selection with eco-friendly options gaining shelf space. Competitive pricing keeps premium gear within reach for everyday explorers. As e-commerce evolves, Rock Point stays nimble, focusing on customer loyalty over flashy marketing. Their straightforward ethos resonates with practical outdoorsy types who prioritize function. From Bohemian forests to Tatras peaks, Rock Point equips Czech adventurers f
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Hiking Boots€120-€250
- Camping Tent€150-€400
- Sleeping Bag€80-€200
- Backpack€70-€180
- Outdoor Jacket€100-€300
Services it tells AI about
- Gear ShippingFree over €100
- Product AdviceFree
- ReturnsFree
- Gear Maintenance TipsFree
Competitors it names
Audience it targets
Outdoor enthusiasts, families, hikers · 25-55 · Czech Republic
Company type
Private
rockpoint.cz Organic Keywords
Google lists rockpoint.cz for about 122 keywords, which together bring an estimated 25 organic visits a month.
Ranking keywords
122
Found in Google for this domain
Visits they bring
25
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
rockpoint.cz SEO Audit
The latest technical audit of rockpoint.cz scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- HighCreate a Sitemap.xml
- HighAdd Robots.txt File
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
rockpoint.cz Competitors and Alternatives
Rock Point's company profile names https://www.campman.com, https://www.rei.com, https://www.backcountry.com and https://www.mountainsmith.com as competitors. Its own llms.txt adds https://www.cabelas.com and https://www.basspro.com. Outside its market, the domains ranked closest to it in our worldwide ranking are thild.info, lopesan.com, pdisoftware.com and polygonbikes.com.
rockpoint.cz Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rockpoint.cz Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rockpoint.cz yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to rockpoint.cz
Neighbours of #160,285 in our worldwide ranking — each with its own report.
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