Last updated: September 2026
Global rank: Worldwide · 2026-09
#456,675
AI visibility: Grade A
86
SEO health: Latest audit
77
Visits
307
per month, estimated
Keywords
99
ranking in Google
Organic share
100%
307 organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of roamler.com
roamler.com Company Profile
Roamler helps consumer goods companies understand what’s really happening on the ground. They send trained people into stores to check shelves, prices, promotions and product placement so brands know exactly how their products are performing. The company started because traditional market research felt too slow and too removed from daily retail life. Instead of waiting weeks for reports, Roamler gives brands fresh da…
Founded in 2011 (about 15 years ago), Roamler is based in Amsterdam, Netherlands. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Marketing, Sales & Customer Experience; AI, Data & Automation; and FMCG Analytics. Total funding on record is Bootstrapped. Its tagline reads: "Real-world data and insights that help FMCG brands make smarter decisions".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Amsterdam, Netherlands
- Founded
- 2011
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
roamler.com Web Traffic Statistics
Key findings
- Roamler (Retail, E-commerce & Consumer Goods) is ranked #456,675 worldwide in our September 2026 domain ranking, up 126,114 places from #582,789 in August 2026.
- It is estimated to receive about 307 visits a month from search, 100% of it organic, across 99 ranking keywords.
- Its AI visibility score is 86 out of 100 (grade A), with a published llms.txt of 81 lines.
- Its last technical audit scored 77/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #456,675 | ▲ 126,114 |
| August 2026 | #582,789 | ▲ 137,189 |
| July 2026 | #719,978 | ▲ 160,152 |
| June 2026 | #880,130 | — |
| May 2026 | #880,130 | ▲ 87,528 |
| April 2026 | #967,658 | ▼ 23,194 |
| March 2026 | #944,464 | ▼ 5,778 |
| February 2026 | #938,686 | — |
What this company does
Roamler helps consumer goods companies understand what’s really happening on the ground. They send trained people into stores to check shelves, prices, promotions and product placement so brands know exactly how their products are performing. The company started because traditional market research felt too slow and too removed from daily retail life. Instead of waiting weeks for reports, Roamler gives brands fresh da…
Our read on the site
The overall SEO health of roamler.com is moderate, with strengths in HTTPS implementation and a solid SEO score of 85. However, there are significant opportunities for improvement in performance and content strategy to enhance visibility and user engagement.
roamler.com Traffic and Visitor Engagement
Search engines send roamler.com an estimated 307 visits a month. Effectively all of it is organic — about 307 visits from unpaid results. Spread across 99 ranking keywords, that averages roughly 3.1 organic visits per keyword.
Monthly visits
307
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
307
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
roamler.com AI Visibility
roamler.com scores 86 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Crawlability. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Structured data (0/5) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
85/100
robots ✓ · sitemap ✓
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
roamler.com LLMS.txt
The llms.txt on roamler.com runs to 81 lines (5,119 characters) across 12 sections, last generated in May 2026. It introduces the site as "Roamler - Real-time Retail Insights for FMCG Brands". It tells AI engines the business works in FMCG Analytics, Retail Intelligence, Consumer Insights and Market Research. It describes 5 products, including Retail Audit, Shelf Monitoring and Promotion Tracker. Services it lists include Field Data Collection, Custom Research Projects, Ongoing Retail Monitoring and Data Analysis & Reporting. Technologies it mentions include Mobile App, Cloud Platform, Data Analytics Tools, GPS Tracking and Real-time Reporting. The keywords it claims start with "data analytics", "market research", "consumer insights" and "brand strategy".
Status
Published
AI engines can read it
Lines
81
In the file
Size
5.1K
Characters
Sections
12
Updated May 17, 2026
What the file says
# Roamler - Real-time Retail Insights for FMCG Brands ## About Roamler helps consumer goods companies understand what’s really happening on the ground. They send trained people into stores to check shelves, prices, promotions and product placement so brands know exactly how their products are performing. The company started because traditional market research felt too slow and too removed from daily retail life. Instead of waiting weeks for reports, Roamler gives brands fresh data they can act on right away. Their platform combines mobile technology with a network of local shoppers who visit stores on a regular schedule. This approach gives FMCG teams visibility into thousands of locations without needing their own field teams. Retailers and manufacturers both use the service to track compliance, spot out-of-stock issues and measure how well promotions are working. Over time the data builds into powerful consumer insights that shape brand strategy and product development. Roamler works with both global giants and smaller regional players who need affordable, accurate retail intelligence. The service covers multiple countries and adapts to different retail formats from big supermarkets to small convenience stores. Brands use the findings to improve shelf presence, adjust pricing and refine marketing campaigns. The company keeps expanding its reach by adding new categories and n
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Retail AuditContact for pricing
- Shelf MonitoringContact for pricing
- Promotion TrackerContact for pricing
- Consumer InsightsContact for pricing
- Brand Strategy SupportContact for pricing
Services it tells AI about
- Field Data CollectionContact for pricing
- Custom Research ProjectsContact for pricing
- Ongoing Retail MonitoringContact for pricing
- Data Analysis & ReportingContact for pricing
- Market Entry SupportContact for pricing
Competitors it names
Company type
Private
roamler.com Organic Keywords
Google lists roamler.com for about 99 keywords, which together bring an estimated 307 organic visits a month.
Ranking keywords
99
Found in Google for this domain
Visits they bring
307
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
roamler.com SEO Audit
The latest technical audit of roamler.com scored 77 out of 100 overall. Performance is its weakest area at 64, while SEO scores highest at 85. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImprove Page Load Speed
- HighEnhance Meta Descriptions
- HighExpand Content on Key Pages
- MediumImplement Structured Data
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
roamler.com Competitors and Alternatives
Roamler's company profile names https://www.nielsen.com, https://www.kantar.com, https://www.iqvia.com and https://www.gartner.com as competitors. Its own llms.txt adds https://www.statista.com and https://www.mckinsey.com. Outside its market, the domains ranked closest to it in our worldwide ranking are drinktec.com, realworldhaskell.org, veira.net and grandparisexpress.fr.
roamler.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
roamler.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for roamler.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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