Last updated: September 2026

Sep 2026

roamler.com — September 2026 traffic, keywords & AI visibility

RoamlerRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#456,675

AI visibility: Grade A

86

SEO health: Latest audit

77

Visits

307

per month, estimated

Keywords

99

ranking in Google

Organic share

100%

307 organic visits

LLMS.txt

Published

81 lines AI engines can read

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roamler.com Company Profile

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Roamler helps consumer goods companies understand what’s really happening on the ground. They send trained people into stores to check shelves, prices, promotions and product placement so brands know exactly how their products are performing. The company started because traditional market research felt too slow and too removed from daily retail life. Instead of waiting weeks for reports, Roamler gives brands fresh da…

Founded in 2011 (about 15 years ago), Roamler is based in Amsterdam, Netherlands. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Marketing, Sales & Customer Experience; AI, Data & Automation; and FMCG Analytics. Total funding on record is Bootstrapped. Its tagline reads: "Real-world data and insights that help FMCG brands make smarter decisions".

Retail, E-commerce & Consumer GoodsMarketing, Sales & Customer ExperienceAI, Data & AutomationFMCG Analytics
Sector
Retail, E-commerce & Consumer Goods
Headquarters
Amsterdam, Netherlands
Founded
2011
Employees
51-200
Revenue
Not Disclosed
Funding
Bootstrapped

roamler.com Web Traffic Statistics

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Key findings

  • Roamler (Retail, E-commerce & Consumer Goods) is ranked #456,675 worldwide in our September 2026 domain ranking, up 126,114 places from #582,789 in August 2026.
  • It is estimated to receive about 307 visits a month from search, 100% of it organic, across 99 ranking keywords.
  • Its AI visibility score is 86 out of 100 (grade A), with a published llms.txt of 81 lines.
  • Its last technical audit scored 77/100, with "Improve Page Load Speed" the highest-priority fix.
roamler.com global rank history
MonthRankMove
September 2026#456,675▲ 126,114
August 2026#582,789▲ 137,189
July 2026#719,978▲ 160,152
June 2026#880,130—
May 2026#880,130▲ 87,528
April 2026#967,658▼ 23,194
March 2026#944,464▼ 5,778
February 2026#938,686—

What this company does

Roamler helps consumer goods companies understand what’s really happening on the ground. They send trained people into stores to check shelves, prices, promotions and product placement so brands know exactly how their products are performing. The company started because traditional market research felt too slow and too removed from daily retail life. Instead of waiting weeks for reports, Roamler gives brands fresh da…

Our read on the site

The overall SEO health of roamler.com is moderate, with strengths in HTTPS implementation and a solid SEO score of 85. However, there are significant opportunities for improvement in performance and content strategy to enhance visibility and user engagement.

Retail, E-commerce & Consumer GoodsMarketing, Sales & Customer ExperienceAI, Data & AutomationFMCG Analytics

roamler.com Traffic and Visitor Engagement

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Search engines send roamler.com an estimated 307 visits a month. Effectively all of it is organic — about 307 visits from unpaid results. Spread across 99 ranking keywords, that averages roughly 3.1 organic visits per keyword.

Monthly visits

307

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

307

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

roamler.com AI Visibility

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roamler.com scores 86 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Crawlability. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Structured data (0/5) and SEO health (17/20).

86out of 100

Grade A

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health17/20

85/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data0/5

Not detected

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roamler.com LLMS.txt

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The llms.txt on roamler.com runs to 81 lines (5,119 characters) across 12 sections, last generated in May 2026. It introduces the site as "Roamler - Real-time Retail Insights for FMCG Brands". It tells AI engines the business works in FMCG Analytics, Retail Intelligence, Consumer Insights and Market Research. It describes 5 products, including Retail Audit, Shelf Monitoring and Promotion Tracker. Services it lists include Field Data Collection, Custom Research Projects, Ongoing Retail Monitoring and Data Analysis & Reporting. Technologies it mentions include Mobile App, Cloud Platform, Data Analytics Tools, GPS Tracking and Real-time Reporting. The keywords it claims start with "data analytics", "market research", "consumer insights" and "brand strategy".

Status

Published

AI engines can read it

Lines

81

In the file

Size

5.1K

Characters

Sections

12

Updated May 17, 2026

What the file says

# Roamler - Real-time Retail Insights for FMCG Brands

## About
Roamler helps consumer goods companies understand what’s really happening on the ground. They send trained people into stores to check shelves, prices, promotions and product placement so brands know exactly how their products are performing. The company started because traditional market research felt too slow and too removed from daily retail life. Instead of waiting weeks for reports, Roamler gives brands fresh data they can act on right away. Their platform combines mobile technology with a network of local shoppers who visit stores on a regular schedule. This approach gives FMCG teams visibility into thousands of locations without needing their own field teams. Retailers and manufacturers both use the service to track compliance, spot out-of-stock issues and measure how well promotions are working. Over time the data builds into powerful consumer insights that shape brand strategy and product development. Roamler works with both global giants and smaller regional players who need affordable, accurate retail intelligence. The service covers multiple countries and adapts to different retail formats from big supermarkets to small convenience stores. Brands use the findings to improve shelf presence, adjust pricing and refine marketing campaigns. The company keeps expanding its reach by adding new categories and n

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

FMCG AnalyticsRetail IntelligenceConsumer InsightsMarket Research

Keywords it claims

data analyticsmarket researchconsumer insightsbrand strategyretail solutionsFMCG digital marketingsustainability in FMCGFMCG brand loyaltyFMCG market trendsdata-driven FMCG strategies

Technologies

Mobile AppCloud PlatformData Analytics ToolsGPS TrackingReal-time Reporting

Products it tells AI about

  • Retail AuditContact for pricing
  • Shelf MonitoringContact for pricing
  • Promotion TrackerContact for pricing
  • Consumer InsightsContact for pricing
  • Brand Strategy SupportContact for pricing

Services it tells AI about

  • Field Data CollectionContact for pricing
  • Custom Research ProjectsContact for pricing
  • Ongoing Retail MonitoringContact for pricing
  • Data Analysis & ReportingContact for pricing
  • Market Entry SupportContact for pricing

Competitors it names

https://www.nielsen.comhttps://www.kantar.comhttps://www.iqvia.comhttps://www.gartner.comhttps://www.statista.comhttps://www.mckinsey.com

Company type

Private

roamler.com Organic Keywords

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Google lists roamler.com for about 99 keywords, which together bring an estimated 307 organic visits a month.

Ranking keywords

99

Found in Google for this domain

Visits they bring

307

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsMarketing, Sales & Customer ExperienceAI, Data & AutomationFMCG Analytics

roamler.com SEO Audit

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The latest technical audit of roamler.com scored 77 out of 100 overall. Performance is its weakest area at 64, while SEO scores highest at 85. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

77

Overall

85

SEO

64

Performance

84

Accessibility

Fix these first

  • CriticalImprove Page Load Speed
  • HighEnhance Meta Descriptions
  • HighExpand Content on Key Pages
  • MediumImplement Structured Data

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

roamler.com Competitors and Alternatives

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Roamler's company profile names https://www.nielsen.com, https://www.kantar.com, https://www.iqvia.com and https://www.gartner.com as competitors. Its own llms.txt adds https://www.statista.com and https://www.mckinsey.com. Outside its market, the domains ranked closest to it in our worldwide ranking are drinktec.com, realworldhaskell.org, veira.net and grandparisexpress.fr.

https://www.nielsen.com
https://www.kantar.com
https://www.iqvia.com
https://www.gartner.com
https://www.statista.com
https://www.mckinsey.com

roamler.com Traffic by Country

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Top customer markets

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