Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#48,883
AI visibility: Grade A
85
SEO health: Latest audit
86
Visits
12.8K
per month, estimated
Keywords
4.3K
ranking in Google
Organic share
100%
12.8K organic visits
LLMS.txt
Published
147 lines AI engines can read
You're seeing the free preview of rnli.org
A snapshot of how rnli.org performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
The Royal National Lifeboat Institution operates as a charity that responds to emergencies around the coasts and waterways. Volunteer crews at lifeboat stations launch into all kinds of weather to reach boats in difficulty or people in the water, while paid lifeguards cover busy beaches in the warmer months. The same organisation runs flood rescue teams when rivers burst their banks and delivers water safety sessions…
Our read on the site
Significant improvements needed.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
12.8K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
12.8K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
147
In the file
Size
6.1K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
4.3K
Found in Google for this domain
Visits they bring
12.8K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
The Royal National Lifeboat Institution operates as a charity that responds to emergencies around the coasts and waterways. Volunteer crews at lifeboat stations launch into all kinds of weather to reach boats in difficulty or people in the water, while paid lifeguards cover busy beaches in the warmer months. The same organisation runs flood rescue teams when rivers burst their banks and delivers water safety sessions…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rnli.org yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #48,883 in our worldwide ranking — each with its own report.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
Updated Apr 6, 2026
# Royal National Lifeboat Institution ## About The RNLI is a charitable organization dedicated to saving lives at sea through lifeboat search and rescue operations, lifeguard services, water safety education, and flood rescue initiatives. Serving coastal communities across the UK and Ireland, the RNLI prioritizes safety and education to prevent drowning. With a commitment to volunteerism and community support, the RNLI plays a crucial role in maritime safety and emergency response. **Areas of Work:** Non-Profit, Maritime Safety, Emergency Services ## Things to Remember - **Website:** https://rnli.org - **Address:** West Quay Road, Poole, Dorset, BH15 1HZ, United Kingdom - **Contact:** [email protected] - **Phone:** +44-1202-663100 - **Hours:** 24/7 - **Timezone:** UTC+0 - **Currency:** GBP - **Company Type:** Charitable Organization - **Employees:** 1000 employees - **Revenue:** £200M - **Hiring Status:** Yes, actively hiring ## Products - **Lifeboat Search and Rescue** (Contact for pricing): Emergency response service providing lifeboat search and rescue operations. - **Lifeguard Services** (Contact for pricing): Professional lifeguard services for beaches and coastal areas. - **Water Safety Education** (Free): Educational programs aimed at promoting water safety and preventing drowning. - **Flood Rescue Initiatives** (Contact for pricing): Specialized services for flood rescu
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Coastal communities, Families, Volunteers · All ages · United Kingdom and Ireland
Company type
Charitable Organization · actively hiring