Last updated: September 2026
Global rank: Worldwide · 2026-09
#324,935
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
294
per month, estimated
Keywords
80
ranking in Google
Organic share
100%
294 organic visits
LLMS.txt
Published
174 lines AI engines can read
You're seeing the free preview of reno.de
reno.de Company Profile
RENO is a beloved German footwear retailer that's been outfitting families with stylish shoes and accessories for decades. From trendy sneakers for kids to elegant heels for women and rugged boots for men, their online shop offers a massive selection of top brands at prices that won't break the bank. What started as a single store has grown into a go-to destination for anyone needing comfortable, fashionable footwear…
Founded in 1930 (about 96 years ago), RENO is based in Düsseldorf, Germany. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Fashion Retail, Footwear and Online Marketplace. Products on record for it: Women's Fashion Sneakers, Men's Leather Boots, Kids' School Shoes and Handbags & Accessories. Reported revenue is $250M (2023), and total funding is listed at Bootstrapped. Its tagline reads: "Schuhe & Accessoires für die ganze Familie".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Düsseldorf, Germany
- Founded
- 1930
- Employees
- 1,001-5,000
- Revenue
- $250M (2023)
- Funding
- Bootstrapped
- Products
- Women's Fashion Sneakers, Men's Leather Boots, Kids' School Shoes, Handbags & Accessories
reno.de Web Traffic Statistics
Key findings
- RENO (Retail, E-commerce & Consumer Goods) is ranked #324,935 worldwide in our September 2026 domain ranking, up 35,893 places from #360,828 in August 2026.
- It is estimated to receive about 294 visits a month from search, 100% of it organic, across 80 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 174 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #324,935 | ▲ 35,893 |
| August 2026 | #360,828 | ▲ 22,315 |
| July 2026 | #383,143 | ▲ 12,160 |
| June 2026 | #395,303 | — |
| May 2026 | #395,303 | ▼ 21,292 |
| April 2026 | #374,011 | ▼ 15,210 |
| March 2026 | #358,801 | ▲ 79,412 |
| February 2026 | #438,213 | — |
What this company does
RENO is a beloved German footwear retailer that's been outfitting families with stylish shoes and accessories for decades. From trendy sneakers for kids to elegant heels for women and rugged boots for men, their online shop offers a massive selection of top brands at prices that won't break the bank. What started as a single store has grown into a go-to destination for anyone needing comfortable, fashionable footwear…
Our read on the site
The SEO health of https://reno.de is critically deficient, with missing essential on-page elements such as title, meta description, and heading tags. Additionally, technical aspects like the absence of a viewport meta tag, robots.txt, and sitemap.xml further hinder its performance and search engine visibility.
reno.de Traffic and Visitor Engagement
Search engines send reno.de an estimated 294 visits a month. Effectively all of it is organic — about 294 visits from unpaid results. Spread across 80 ranking keywords, that averages roughly 3.7 organic visits per keyword.
Monthly visits
294
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
294
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
reno.de AI Visibility
reno.de scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
reno.de LLMS.txt
The llms.txt on reno.de runs to 174 lines (7,821 characters) across 12 sections, last generated in May 2026. It introduces the site as "Schuhe & Accessoires für die ganze Familie | RENO Online-Shop | Reno". It tells AI engines the business works in Footwear Retail, Fashion E-commerce and Family Apparel. It describes 5 products, with prices such as Women's Sneakers at from €29.99, Men's Chelsea Boots at from €49.99 and Kids' Running Shoes at from €24.99. Services it lists include Free Shipping, Easy Returns, Size Advisor and Express Delivery. The audience it names is Families, Urban Shoppers, aged 0-65+ (Germany, Austria, Switzerland). Technologies it mentions include HTTPS Secure, E-commerce CMS, Payment Processing, Analytics and Mobile Optimization. The keywords it claims start with "Schuhe online", "Damen Schuhe", "Herren Schuhe" and "Kinder Schuhe".
Status
Published
AI engines can read it
Lines
174
In the file
Size
7.8K
Characters
Sections
12
Updated May 10, 2026
What the file says
# Schuhe & Accessoires für die ganze Familie | RENO Online-Shop | Reno ## About RENO has been Germany's favorite spot for family footwear since 1930, offering everything from casual kicks to dressy pumps in their bustling online store. They stock hundreds of brands with sizes for every foot, delivering straight to your door with speedy service and hassle-free returns. Families love how easy it is to find matching styles or outfit the whole crew without leaving home. Their site bursts with fresh drops, sale alerts, and tips on pairing shoes with outfits for any vibe. What sets RENO apart is their knack for balancing trendy picks with everyday reliables at prices that feel fair. Women snag chic boots for work, guys grab sturdy sneakers for the weekend, and kids get playground-proof options that last. Accessories like bags and belts round out the look, all curated to match current styles without overwhelming choices. Regular promos and loyalty perks keep regulars hooked, turning one-time browsers into lifelong fans. With over 500 physical stores backing their digital game, RENO blends old-school retail charm with slick online shopping. They're all about making feet happy, whether you're hitting the town or chilling at home. Customer reviews rave about fit accuracy and quality that holds up, proving RENO's not just selling shoes—they're crafting complete wardrobes for real lives
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Women's Sneakersfrom €29.99
- Men's Chelsea Bootsfrom €49.99
- Kids' Running Shoesfrom €24.99
- Crossbody Bagsfrom €19.99
- Summer Sandalsfrom €19.99
Services it tells AI about
- Free ShippingFree
- Easy ReturnsFree
- Size AdvisorFree
- Express Delivery€4.99
- Installment PaymentsVaries
Competitors it names
Audience it targets
Families, Urban Shoppers · 0-65+ · Germany, Austria, Switzerland
Company type
Private
reno.de Organic Keywords
Google lists reno.de for about 80 keywords, which together bring an estimated 294 organic visits a month.
Ranking keywords
80
Found in Google for this domain
Visits they bring
294
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
reno.de SEO Audit
The latest technical audit of reno.de scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 and H2 Tags
- HighCreate a Sitemap.xml
- HighAdd Robots.txt File
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
reno.de Competitors and Alternatives
RENO's company profile names deichmann.com, ccc.eu, zalando.de and footlocker.de as competitors. Its own llms.txt adds snipes.com and görtz.de. Outside its market, the domains ranked closest to it in our worldwide ranking are connectit.gr, ifi-audio.com, juwelier-bacak.de and shpappscws.com.
reno.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
reno.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for reno.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to reno.de
Neighbours of #324,935 in our worldwide ranking — each with its own report.
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