regence.com — September 2026 traffic, keywords & AI visibility

regence.com draws an estimated 152,400 visits a month from search engines. Effectively all of it is organic — about 152,400 visits from unpaid results. Spread across 4,709 ranking keywords, that averages roughly 32 organic visits per keyword.

On our AI visibility scale regence.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

The llms.txt on regence.com runs to 79 lines (5,318 characters) across 12 sections, last generated in May 2026. It introduces the site as "Regence Health Insurance". It tells AI engines the business works in Health Insurance, Dental Insurance and Vision Insurance. It describes 5 products, including Individual & Family Health Plans, Group Health Insurance and Medicare Advantage Plans. Services it lists include Enrollment Support, Telehealth Access, Wellness Programs and Claims Assistance. The audience it names is Individuals, families, seniors, and businesses, aged All ages (Pacific Northwest United States). Technologies it mentions include HTTPS and Web Application. The keywords it claims start with "health insurance", "dental insurance", "vision insurance" and "healthcare plans".

# Regence Health Insurance

## About
Regence has spent decades helping families and individuals across the Pacific Northwest find health coverage that actually works for them. The company offers a full range of medical, dental, and vision plans that stretch from basic catastrophic coverage to comprehensive family policies. Employers turn to Regence when they need group plans that balance cost control with strong provider networks. Seniors appreciate the Medicare Advantage and supplement options that keep out-of-pocket costs predictable. Small businesses like the flexibility of short-term and individual plans that can scale as teams grow. Regence also invests in telehealth partnerships so members can reach doctors without leaving home or work. The insurer works closely with local clinics and hospitals to keep care accessible and affordable. Its comparison tools let shoppers see side-by-side costs and benefits before they enroll. Customer service teams are trained to walk people through confusing enrollment periods and life changes. Regence keeps an eye on emerging treatments and adds coverage for new therapies when evidence shows real value. The company publishes clear explanations of benefits so members never feel surprised by a bill. Community programs focus on preventive care, from free wellness screenings to nutrition workshops. Data analytics teams track utilization pattern

Google lists regence.com for about 4,709 keywords, which together bring an estimated 152,400 organic visits a month.

The latest technical audit of regence.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Regence's company profile names https://www.kaiserpermanente.org, https://www.aetna.com, https://www.cigna.com and https://www.unitedhealthcare.com as competitors. Its own llms.txt adds https://www.humana.com and https://www.bluecrossblueshield.com. Outside its market, the domains ranked closest to it in our worldwide ranking are myshopline.shop, topescortbabes.com, addme.com and cnnx.io.

https://www.kaiserpermanente.org

https://www.aetna.com

https://www.cigna.com

https://www.unitedhealthcare.com

https://www.humana.com

https://www.bluecrossblueshield.com