Last updated: September 2026
Global rank: Worldwide · 2026-09
#311,324
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
50.7K
per month, estimated
Keywords
1.2K
ranking in Google
Organic share
100%
50.7K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of refybeauty.com
refybeauty.com Company Profile
Refy Beauty is shaking up the clean beauty scene with products that actually work without compromising on ethics or the planet. Founded by a team passionate about ditching harmful chemicals, they've built a lineup of vegan, cruelty-free makeup perfect for sensitive skin types who still want that glow-up. From their iconic brow sculpts to long-wear lip stains, everything's formulated with natural ingredients that hold…
Founded in 2020 (about 6 years ago), Refy Beauty is based in London, United Kingdom. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Clean Beauty, Sustainable Cosmetics and Vegan Beauty. Products on record for it: Brow Sculpt, Lip Blur, Beauty Dew and Stamp Pro. Its tagline reads: "Sustainable beauty that feels damn good".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- London, United Kingdom
- Founded
- 2020
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Brow Sculpt, Lip Blur, Beauty Dew, Stamp Pro
refybeauty.com Web Traffic Statistics
Key findings
- Refy Beauty (Retail, E-commerce & Consumer Goods) is ranked #311,324 worldwide in our September 2026 domain ranking, up 10,453 places from #321,777 in August 2026.
- It is estimated to receive about 50,700 visits a month from search, 100% of it organic, across 1,224 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #311,324 | ▲ 10,453 |
| August 2026 | #321,777 | ▼ 48,673 |
| July 2026 | #273,104 | ▼ 7,902 |
| June 2026 | #265,202 | — |
| May 2026 | #265,202 | ▼ 29,719 |
| April 2026 | #235,483 | ▲ 35,934 |
| March 2026 | #271,417 | ▼ 20,058 |
| February 2026 | #251,359 | — |
What this company does
Refy Beauty is shaking up the clean beauty scene with products that actually work without compromising on ethics or the planet. Founded by a team passionate about ditching harmful chemicals, they've built a lineup of vegan, cruelty-free makeup perfect for sensitive skin types who still want that glow-up. From their iconic brow sculpts to long-wear lip stains, everything's formulated with natural ingredients that hold…
Our read on the site
The overall SEO health of refybeauty.com is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, the site lacks a viewport meta tag, robots.txt, sitemap.xml, and favicon, which significantly hinders its visibility and usability.
refybeauty.com Traffic and Visitor Engagement
Search engines send refybeauty.com an estimated 50,700 visits a month. Effectively all of it is organic — about 50,700 visits from unpaid results. Paid search contributes only about 3 visits a month. Spread across 1,224 ranking keywords, that averages roughly 41 organic visits per keyword.
Monthly visits
50.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
50.7K
100% of all traffic
Paid visits
3
0.01% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
refybeauty.com AI Visibility
refybeauty.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
refybeauty.com LLMS.txt
The llms.txt on refybeauty.com runs to 81 lines (3,591 characters) across 12 sections, last generated in May 2026. It introduces the site as "Refy Beauty - Sustainable Beauty Products". It tells AI engines the business works in Clean Beauty, Sustainable Cosmetics and Vegan Makeup. It describes 5 products, with prices such as Brow Sculpt at $24, Lip Blur at $22 and Beauty Dew at $26. Services it lists include Virtual Shade Matching, Beauty Consultations, Subscription Boxes and Recycling Program. The audience it names is Eco-conscious women, aged 18-35 (Global). Technologies it mentions include HTTPS, E-commerce, Shopify and Google Analytics. The keywords it claims start with "sustainable beauty products", "eco-friendly makeup", "vegan beauty products" and "makeup for sensitive skin".
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.6K
Characters
Sections
12
Updated May 14, 2026
What the file says
# Refy Beauty - Sustainable Beauty Products ## About Refy Beauty crafts high-performance, sustainable makeup for the modern woman who demands clean ingredients without sacrificing that flawless finish. Their vegan, cruelty-free range targets sensitive skin with gentle, effective formulas that trend on social feeds worldwide. From brows that stay put to dewy highlighters, every piece reflects a commitment to green beauty done right. They've mastered the balance of luxury feel and eco smarts, using recyclable packaging and plant-powered actives. The community loves their transparency and the way products layer for custom looks. Refy serves up beauty routines that align with values – no greenwashing, just real results. Viral hits prove their staying power in a crowded market. Inclusivity shines through diverse shade offerings. They're pushing boundaries with innovative textures like blur-proof lips. Sustainability extends to ethical sourcing across global supply chains. Customers keep coming back for the skin-loving vibe that doesn't fade. Refy Beauty is where clean meets chic, everyday. **Areas of Work:** Clean Beauty, Sustainable Cosmetics, Vegan Makeup ## Things to Remember - **Website:** https://refybeauty.com - **Address:** London, United Kingdom - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** USD, GBP - **Company Type:** Private - **Employees:
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Brow Sculpt$24
- Lip Blur$22
- Beauty Dew$26
- Cream Blush$20
- Stamp Pro$18
Services it tells AI about
- Virtual Shade MatchingFree
- Beauty ConsultationsFree
- Subscription Boxes$45/month
- Recycling ProgramFree
- Custom BundlesVaries
Competitors it names
Audience it targets
Eco-conscious women · 18-35 · Global
Company type
Private
refybeauty.com Organic Keywords
Google lists refybeauty.com for about 1,224 keywords, which together bring an estimated 50,700 organic visits a month.
Ranking keywords
1.2K
Found in Google for this domain
Visits they bring
50.7K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
refybeauty.com SEO Audit
The latest technical audit of refybeauty.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- HighCreate a Robots.txt File
- HighDevelop a Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
refybeauty.com Competitors and Alternatives
Refy Beauty's company profile names https://www.100percentpure.com, https://www.tartecosmetics.com, https://www.bareminerals.com and https://www.lush.com as competitors. Its own llms.txt adds https://www.fourthraybeauty.com. Outside its market, the domains ranked closest to it in our worldwide ranking are commonwealthmagazine.org, gorniy.info, grupocriar.com.br and toontownrewritten.com.
refybeauty.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
refybeauty.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for refybeauty.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to refybeauty.com
Neighbours of #311,324 in our worldwide ranking — each with its own report.
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