Last updated: September 2026

Sep 2026

refinednaturals.co.za — September 2026 traffic, keywords & AI visibility

Refined NaturalsRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#535,554

AI visibility: Grade C

67

SEO health: Latest audit

0

Visits

160

per month, estimated

Keywords

276

ranking in Google

Organic share

100%

160 organic visits

LLMS.txt

Published

168 lines AI engines can read

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refinednaturals.co.za Company Profile

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Refined Naturals stands out as a go-to source for high-quality natural and organic ingredients tailored for beauty and skincare enthusiasts across South Africa. They specialize in offering everything from essential oils and carrier oils to butters, clays, and herbal extracts that make DIY beauty projects a breeze. Whether you're whipping up homemade lotions, serums, or balms, their products promise purity and potency…

Refined Naturals was founded in 2015, about 11 years ago, and is headquartered in Cape Town, South Africa. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Healthcare, Life Sciences & Wellness; Natural Skincare; and Organic Beauty. Products on record for it: Essential Oils, Carrier Oils, Butters & Waxes and Clays & Salts. Total funding on record is Bootstrapped. Its tagline reads: "Premium natural and organic skincare, essential oils, and beauty ingredients in South Africa".

Retail, E-commerce & Consumer GoodsHealthcare, Life Sciences & WellnessNatural SkincareOrganic Beauty
Sector
Retail, E-commerce & Consumer Goods
Headquarters
Cape Town, South Africa
Founded
2015
Employees
11-50
Revenue
Not Disclosed
Funding
Bootstrapped
Products
Essential Oils, Carrier Oils, Butters & Waxes, Clays & Salts

refinednaturals.co.za Web Traffic Statistics

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Key findings

  • Refined Naturals (Retail, E-commerce & Consumer Goods) is ranked #535,554 worldwide in our September 2026 domain ranking, down 16,993 places from #518,561 in August 2026.
  • It is estimated to receive about 160 visits a month from search, 100% of it organic, across 276 ranking keywords.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 168 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
refinednaturals.co.za global rank history
MonthRankMove
September 2026#535,554▼ 16,993
August 2026#518,561▲ 45,643
July 2026#564,204▲ 155,076
June 2026#719,280—
May 2026#719,280▲ 97,709
April 2026#816,989▲ 4,905
March 2026#821,894▼ 14,070
February 2026#807,824—

What this company does

Refined Naturals stands out as a go-to source for high-quality natural and organic ingredients tailored for beauty and skincare enthusiasts across South Africa. They specialize in offering everything from essential oils and carrier oils to butters, clays, and herbal extracts that make DIY beauty projects a breeze. Whether you're whipping up homemade lotions, serums, or balms, their products promise purity and potency…

Our read on the site

The overall SEO health of https://refinednaturals.co.za is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, hinder the site's performance and visib…

Retail, E-commerce & Consumer GoodsHealthcare, Life Sciences & WellnessNatural SkincareOrganic BeautyEssential OilsCarrier Oils

refinednaturals.co.za Traffic and Visitor Engagement

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refinednaturals.co.za draws an estimated 160 visits a month from search engines. Effectively all of it is organic — about 160 visits from unpaid results. Spread across 276 ranking keywords, that averages roughly 0.6 organic visits per keyword.

Monthly visits

160

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

160

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

refinednaturals.co.za AI Visibility

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On our AI visibility scale refinednaturals.co.za earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

refinednaturals.co.za LLMS.txt

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The llms.txt on refinednaturals.co.za runs to 168 lines (8,927 characters) across 12 sections, last generated in May 2026. It introduces the site as "Refined Naturals | Beauty & Skincare Ingredients South Africa". It tells AI engines the business works in Natural Skincare, Organic Beauty Ingredients and Wellness Products. It describes 5 products, with prices such as Lavender Essential Oil at R 120 / 10ml, Sweet Almond Carrier Oil at R 85 / 100ml and Shea Butter Raw at R 150 / 500g. Services it lists include DIY Recipe Guides, Bulk Ordering, Nationwide Shipping and Product Consultation. The audience it names is Women, Beauty & Wellness Enthusiasts, aged 25-55 (South Africa). Technologies it mentions include HTTPS, E-commerce Platform, Social Media Integration and Content Management. The keywords it claims start with "natural skincare", "organic skincare", "essential oils" and "natural beauty".

Status

Published

AI engines can read it

Lines

168

In the file

Size

8.9K

Characters

Sections

12

Updated May 10, 2026

What the file says

# Refined Naturals | Beauty & Skincare Ingredients South Africa

## About
Refined Naturals is your premier destination for premium natural and organic ingredients dedicated to beauty, skincare, and wellness in South Africa. They offer an extensive range of essential oils, carrier oils, natural butters, clays, salts, and herbal powders perfect for crafting personalized skincare products. From DIY lotions and face masks to professional formulations, their high-quality, sustainably sourced materials ensure safe and effective results. The company emphasizes purity, with no fillers or synthetics, appealing to those seeking clean beauty alternatives. Shoppers appreciate the detailed product info, including blending ratios and skin type recommendations. Refined Naturals serves everyone from home crafters to small business owners creating their own brands. Their online platform makes it simple to browse, purchase, and get fast delivery across the country. Community-focused content like recipes and tutorials builds trust and loyalty. Sustainability is core, with eco-friendly packaging and ethical sourcing practices. As demand for natural products rises, Refined Naturals keeps innovating with new arrivals and bundles. They bridge the gap between raw ingredients and real-world application, empowering users to achieve glowing skin naturally. Professional-grade quality at accessible prices 

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Natural SkincareOrganic Beauty IngredientsWellness Products

Keywords it claims

natural skincareorganic skincareessential oilsnatural beautysustainable beautyDIY skincareholistic healtheco-friendly productsbeauty ingredientsskincare South Africa

Technologies

HTTPSE-commerce PlatformSocial Media IntegrationContent Management

Products it tells AI about

  • Lavender Essential OilR 120 / 10ml
  • Sweet Almond Carrier OilR 85 / 100ml
  • Shea Butter RawR 150 / 500g
  • Rhassoul ClayR 95 / 250g
  • Calendula ExtractR 110 / 50ml

Services it tells AI about

  • DIY Recipe GuidesFree
  • Bulk OrderingContact for pricing
  • Nationwide ShippingFrom R 80
  • Product ConsultationFree
  • Custom BundlesVaries

Competitors it names

https://www.organicshop.comhttps://www.100pure.comhttps://www.earththerapeutics.comhttps://www.burtsbees.comhttps://www.lush.comhttps://www.thebodyshop.com

Audience it targets

Women, Beauty & Wellness Enthusiasts · 25-55 · South Africa

Company type

Private

refinednaturals.co.za Organic Keywords

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Google lists refinednaturals.co.za for about 276 keywords, which together bring an estimated 160 organic visits a month.

Ranking keywords

276

Found in Google for this domain

Visits they bring

160

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsHealthcare, Life Sciences & WellnessNatural SkincareOrganic BeautyEssential OilsCarrier OilsButters & WaxesClays & Salts

refinednaturals.co.za SEO Audit

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The latest technical audit of refinednaturals.co.za scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • CriticalCreate H1 and H2 Tags
  • HighAdd Robots.txt File
  • HighCreate Sitemap.xml

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

refinednaturals.co.za Competitors and Alternatives

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Refined Naturals's company profile names https://www.organicshop.com, https://www.100pure.com, https://www.earththerapeutics.com and https://www.burtsbees.com as competitors. Its own llms.txt adds https://www.lush.com and https://www.thebodyshop.com. Outside its market, the domains ranked closest to it in our worldwide ranking are omegasoftware.ca, oxalys.fr, pishbini.com and qbtr.org.

https://www.organicshop.com
https://www.100pure.com
https://www.earththerapeutics.com
https://www.burtsbees.com
https://www.lush.com
https://www.thebodyshop.com

refinednaturals.co.za Traffic by Country

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Top customer markets

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