Last updated: September 2026
Global rank: Worldwide · 2026-09
#535,554
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
160
per month, estimated
Keywords
276
ranking in Google
Organic share
100%
160 organic visits
LLMS.txt
Published
168 lines AI engines can read
You're seeing the free preview of refinednaturals.co.za
refinednaturals.co.za Company Profile
Refined Naturals stands out as a go-to source for high-quality natural and organic ingredients tailored for beauty and skincare enthusiasts across South Africa. They specialize in offering everything from essential oils and carrier oils to butters, clays, and herbal extracts that make DIY beauty projects a breeze. Whether you're whipping up homemade lotions, serums, or balms, their products promise purity and potency…
Refined Naturals was founded in 2015, about 11 years ago, and is headquartered in Cape Town, South Africa. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Healthcare, Life Sciences & Wellness; Natural Skincare; and Organic Beauty. Products on record for it: Essential Oils, Carrier Oils, Butters & Waxes and Clays & Salts. Total funding on record is Bootstrapped. Its tagline reads: "Premium natural and organic skincare, essential oils, and beauty ingredients in South Africa".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Cape Town, South Africa
- Founded
- 2015
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Essential Oils, Carrier Oils, Butters & Waxes, Clays & Salts
refinednaturals.co.za Web Traffic Statistics
Key findings
- Refined Naturals (Retail, E-commerce & Consumer Goods) is ranked #535,554 worldwide in our September 2026 domain ranking, down 16,993 places from #518,561 in August 2026.
- It is estimated to receive about 160 visits a month from search, 100% of it organic, across 276 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 168 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #535,554 | ▼ 16,993 |
| August 2026 | #518,561 | ▲ 45,643 |
| July 2026 | #564,204 | ▲ 155,076 |
| June 2026 | #719,280 | — |
| May 2026 | #719,280 | ▲ 97,709 |
| April 2026 | #816,989 | ▲ 4,905 |
| March 2026 | #821,894 | ▼ 14,070 |
| February 2026 | #807,824 | — |
What this company does
Refined Naturals stands out as a go-to source for high-quality natural and organic ingredients tailored for beauty and skincare enthusiasts across South Africa. They specialize in offering everything from essential oils and carrier oils to butters, clays, and herbal extracts that make DIY beauty projects a breeze. Whether you're whipping up homemade lotions, serums, or balms, their products promise purity and potency…
Our read on the site
The overall SEO health of https://refinednaturals.co.za is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, hinder the site's performance and visib…
refinednaturals.co.za Traffic and Visitor Engagement
refinednaturals.co.za draws an estimated 160 visits a month from search engines. Effectively all of it is organic — about 160 visits from unpaid results. Spread across 276 ranking keywords, that averages roughly 0.6 organic visits per keyword.
Monthly visits
160
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
160
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
refinednaturals.co.za AI Visibility
On our AI visibility scale refinednaturals.co.za earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
refinednaturals.co.za LLMS.txt
The llms.txt on refinednaturals.co.za runs to 168 lines (8,927 characters) across 12 sections, last generated in May 2026. It introduces the site as "Refined Naturals | Beauty & Skincare Ingredients South Africa". It tells AI engines the business works in Natural Skincare, Organic Beauty Ingredients and Wellness Products. It describes 5 products, with prices such as Lavender Essential Oil at R 120 / 10ml, Sweet Almond Carrier Oil at R 85 / 100ml and Shea Butter Raw at R 150 / 500g. Services it lists include DIY Recipe Guides, Bulk Ordering, Nationwide Shipping and Product Consultation. The audience it names is Women, Beauty & Wellness Enthusiasts, aged 25-55 (South Africa). Technologies it mentions include HTTPS, E-commerce Platform, Social Media Integration and Content Management. The keywords it claims start with "natural skincare", "organic skincare", "essential oils" and "natural beauty".
Status
Published
AI engines can read it
Lines
168
In the file
Size
8.9K
Characters
Sections
12
Updated May 10, 2026
What the file says
# Refined Naturals | Beauty & Skincare Ingredients South Africa ## About Refined Naturals is your premier destination for premium natural and organic ingredients dedicated to beauty, skincare, and wellness in South Africa. They offer an extensive range of essential oils, carrier oils, natural butters, clays, salts, and herbal powders perfect for crafting personalized skincare products. From DIY lotions and face masks to professional formulations, their high-quality, sustainably sourced materials ensure safe and effective results. The company emphasizes purity, with no fillers or synthetics, appealing to those seeking clean beauty alternatives. Shoppers appreciate the detailed product info, including blending ratios and skin type recommendations. Refined Naturals serves everyone from home crafters to small business owners creating their own brands. Their online platform makes it simple to browse, purchase, and get fast delivery across the country. Community-focused content like recipes and tutorials builds trust and loyalty. Sustainability is core, with eco-friendly packaging and ethical sourcing practices. As demand for natural products rises, Refined Naturals keeps innovating with new arrivals and bundles. They bridge the gap between raw ingredients and real-world application, empowering users to achieve glowing skin naturally. Professional-grade quality at accessible prices
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Lavender Essential OilR 120 / 10ml
- Sweet Almond Carrier OilR 85 / 100ml
- Shea Butter RawR 150 / 500g
- Rhassoul ClayR 95 / 250g
- Calendula ExtractR 110 / 50ml
Services it tells AI about
- DIY Recipe GuidesFree
- Bulk OrderingContact for pricing
- Nationwide ShippingFrom R 80
- Product ConsultationFree
- Custom BundlesVaries
Competitors it names
Audience it targets
Women, Beauty & Wellness Enthusiasts · 25-55 · South Africa
Company type
Private
refinednaturals.co.za Organic Keywords
Google lists refinednaturals.co.za for about 276 keywords, which together bring an estimated 160 organic visits a month.
Ranking keywords
276
Found in Google for this domain
Visits they bring
160
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
refinednaturals.co.za SEO Audit
The latest technical audit of refinednaturals.co.za scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalCreate H1 and H2 Tags
- HighAdd Robots.txt File
- HighCreate Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
refinednaturals.co.za Competitors and Alternatives
Refined Naturals's company profile names https://www.organicshop.com, https://www.100pure.com, https://www.earththerapeutics.com and https://www.burtsbees.com as competitors. Its own llms.txt adds https://www.lush.com and https://www.thebodyshop.com. Outside its market, the domains ranked closest to it in our worldwide ranking are omegasoftware.ca, oxalys.fr, pishbini.com and qbtr.org.
refinednaturals.co.za Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
refinednaturals.co.za Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for refinednaturals.co.za yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Top-ranked companies
Each with its own report.
Wait — let's zoom out.
You are looking at one domain. refinednaturals.co.za competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.