Last updated: September 2026
Global rank: Worldwide · 2026-09
#247,212
AI visibility: Grade A+
92
SEO health: Latest audit
74
Visits
8.2K
per month, estimated
Keywords
862
ranking in Google
Organic share
100%
8.2K organic visits
LLMS.txt
Published
135 lines AI engines can read
You're seeing the free preview of red.org
red.org Company Profile
(RED) is an organization focused on the fight against AIDS, working to ensure that treatments already available to some reach the people who need them most. Through partnerships with brands and companies, a share of sales from designated products and services goes toward funding antiretroviral therapy and related care programs. The goal is to close the gap between what medicine can do and what actually happens in com…
Founded in 2006 (about 20 years ago), RED is based in New York, United States. Its workforce is listed as between 51 and 200 employees. Its founders are Bono and Bobby Shriver. Its profile files it under Non-Profit, with further tags for Healthcare, Social Impact and Fundraising. Products on record for it: Product (RED) merchandise, Partnerships with brands for (RED) campaigns and Awareness and fundraising events. Its tagline reads: "Join (RED) In The Fight Against AIDS".
- Sector
- Non-Profit
- Headquarters
- New York, United States
- Founded
- 2006
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Founders
- Bono, Bobby Shriver
- Products
- Product (RED) merchandise, Partnerships with brands for (RED) campaigns, Awareness and fundraising events
red.org Web Traffic Statistics
Key findings
- RED (Non-Profit) is ranked #247,212 worldwide in our September 2026 domain ranking, down 893 places from #246,319 in August 2026.
- It is estimated to receive about 8,183 visits a month from search, 100% of it organic, across 862 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 135 lines.
- Its last technical audit scored 74/100, with "Optimize Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #247,212 | ▼ 893 |
| August 2026 | #246,319 | ▲ 59,199 |
| July 2026 | #305,518 | ▲ 28,522 |
| June 2026 | #334,040 | — |
| May 2026 | #334,040 | ▲ 42,010 |
| April 2026 | #376,050 | ▲ 3,392 |
| March 2026 | #379,442 | ▼ 29,008 |
| February 2026 | #350,434 | — |
What this company does
(RED) is an organization focused on the fight against AIDS, working to ensure that treatments already available to some reach the people who need them most. Through partnerships with brands and companies, a share of sales from designated products and services goes toward funding antiretroviral therapy and related care programs. The goal is to close the gap between what medicine can do and what actually happens in com…
Our read on the site
The overall SEO health of red.org is moderate, with strong accessibility and SEO scores but significant performance issues that need addressing. The site has several content gaps and technical enhancements that could improve its visibility and user experience.
red.org Traffic and Visitor Engagement
Search engines send red.org an estimated 8,183 visits a month. Effectively all of it is organic — about 8,183 visits from unpaid results. Spread across 862 ranking keywords, that averages roughly 9.5 organic visits per keyword.
Monthly visits
8.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
8.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
red.org AI Visibility
red.org scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
red.org LLMS.txt
The llms.txt on red.org runs to 135 lines (5,260 characters) across 12 sections, last generated in March 2026. It introduces the site as "RED - Global Health Advocacy". It tells AI engines the business works in Non-Profit, Healthcare and Social Impact. It describes 3 products, including (RED) Merchandise, Partnership Campaigns and Awareness Events. Services it lists include Fundraising Consulting. The audience it names is Individuals interested in social impact, health advocates, philanthropists, aged All ages (Global). Technologies it mentions include WordPress, HTML, CSS, JavaScript and Google Analytics. The keywords it claims start with "AIDS awareness", "HIV prevention", "donate to AIDS" and "global health initiatives".
Status
Published
AI engines can read it
Lines
135
In the file
Size
5.3K
Characters
Sections
12
Updated Mar 31, 2026
What the file says
# RED - Global Health Advocacy ## About (RED) is a global organization dedicated to eliminating preventable diseases, particularly AIDS, through partnerships with brands and organizations. By raising funds and awareness, (RED) supports health programs in Africa, ensuring access to life-saving treatments and healthcare services. **Areas of Work:** Non-Profit, Healthcare, Social Impact ## Things to Remember - **Website:** https://red.org - **Address:** Not Available, New York, United States - **Contact:** [email protected] - **Phone:** +1-212-555-0199 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 50 employees - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **(RED) Merchandise** (Contact for pricing): A range of products that support (RED) campaigns, with proceeds going to fight AIDS. - **Partnership Campaigns** (Contact for pricing): Collaborations with brands to create impactful campaigns that raise funds for health initiatives. - **Awareness Events** (Contact for pricing): Events organized to raise awareness and funds for AIDS treatment and prevention. ## Services - **Fundraising Consulting** ($150/hour): Expert advice on how to effectively raise funds for health initiatives. ## Keywords AIDS awareness, HIV prevention, donate to AIDS, global health initiatives
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- (RED) MerchandiseContact for pricing
- Partnership CampaignsContact for pricing
- Awareness EventsContact for pricing
Services it tells AI about
- Fundraising Consulting$150/hour
Competitors it names
Audience it targets
Individuals interested in social impact, health advocates, philanthropists · All ages · Global
Company type
Private · actively hiring
red.org Organic Keywords
Google lists red.org for about 862 keywords, which together bring an estimated 8,183 organic visits a month.
Ranking keywords
862
Found in Google for this domain
Visits they bring
8.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
red.org SEO Audit
The latest technical audit of red.org scored 74 out of 100 overall. Performance is its weakest area at 32, while accessibility scores highest at 97. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalOptimize Page Load Speed
- HighAdd Alt Text to Images
- MediumCreate a llms.txt File
- HighImprove Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
red.org Competitors and Alternatives
RED's company profile names globalfund.org, unicef.org and who.int as competitors. Its own llms.txt adds redcross.org, aids.gov and hiv.gov. Outside its market, the domains ranked closest to it in our worldwide ranking are rainyun.com, vervante.com, ahsz.gov.cn and pierceoff.com.au.
red.org Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
red.org Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for red.org yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to red.org
Neighbours of #247,212 in our worldwide ranking — each with its own report.
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