Last updated: August 2026
Global rank: Worldwide · 2026-08
#31,080
AI visibility: Grade A+
95
SEO health: Latest audit
96
Visits
1.5K
per month, estimated
Keywords
574
ranking in Google
Organic share
100%
1.5K organic visits
LLMS.txt
Published
134 lines AI engines can read
You're seeing the free preview of rdw.nl
rdw.nl Web Traffic Statistics
Key findings
- RDW (Government Services) is ranked #31,080 worldwide in our August 2026 domain ranking, inside the top 100,000, up 746 places from #31,826 in July 2026.
- It is estimated to receive about 1,485 visits a month from search, 100% of it organic, across 574 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 134 lines.
- Its last technical audit scored 96/100, with "Add a Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #31,080 | ▲ 746 |
| July 2026 | #31,826 | ▲ 844 |
| June 2026 | #32,670 | — |
| May 2026 | #32,670 | ▲ 206 |
| April 2026 | #32,876 | ▼ 1,657 |
| March 2026 | #31,219 | ▼ 258 |
| February 2026 | #30,961 | — |
What this company does
The RDW operates as the official Dutch authority handling vehicle registrations, driving licences, and road-related approvals. Their site lets users check details on licence plates, certificates, inspections, and rules for buying, selling, or temporarily suspending a vehicle. Core tasks include processing applications for new registrations, providing data on existing vehicles, and guiding people through required chec…
Our read on the site
The overall SEO health of rdw.nl is strong, with high performance and accessibility scores. However, there are critical areas for improvement, particularly in meta descriptions and content gaps that could enhance visibility and user engagement.
rdw.nl Traffic and Visitor Engagement
Search engines send rdw.nl an estimated 1,485 visits a month. Effectively all of it is organic — about 1,485 visits from unpaid results. Spread across 574 ranking keywords, that averages roughly 2.6 organic visits per keyword.
Monthly visits
1.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.5K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rdw.nl AI Visibility
rdw.nl scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
rdw.nl LLMS.txt
The llms.txt on rdw.nl runs to 134 lines (5,796 characters) across 12 sections, last generated in April 2026. It introduces the site as "RDW - Vehicle Registration and Road Safety". It tells AI engines the business works in Government Services, Transportation, Data Management and Public Sector. It describes 3 products, including Vehicle Registration Services, Road Safety Data Management and Traffic Regulation Compliance. Services it lists include Vehicle Information Services and Customer Support Services. The audience it names is Individuals, Vehicle Owners, Businesses, Government Agencies, aged All ages (Netherlands). Technologies it mentions include HTML, CSS, JavaScript, PHP and MySQL. The keywords it claims start with "RDW", "auto registratie", "voertuiginformatie" and "kenteken aanvragen". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
134
In the file
Size
5.8K
Characters
Sections
12
Updated Apr 1, 2026
What the file says
# RDW - Vehicle Registration and Road Safety ## About RDW is a Dutch governmental organization responsible for vehicle registration and road traffic regulations. They serve the public by ensuring vehicle safety, managing vehicle registrations, and providing essential data for road safety initiatives. Their value proposition lies in enhancing road safety and ensuring compliance with traffic laws through efficient vehicle management services. **Areas of Work:** Government Services, Transportation, Data Management, Public Sector ## Things to Remember - **Website:** https://rdw.nl - **Address:** Not Available, Zoetermeer, Netherlands - **Contact:** [email protected] - **Phone:** +31-88-008-7444 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** UTC+1 - **Currency:** EUR - **Company Type:** Public - **Employees:** 750 employees - **Revenue:** $150M - **Hiring Status:** Not currently hiring ## Products - **Vehicle Registration Services** (Contact for pricing): Comprehensive services for registering vehicles in the Netherlands, ensuring compliance with local regulations. - **Road Safety Data Management** (Contact for pricing): Management of road safety data to enhance traffic safety and compliance. - **Traffic Regulation Compliance** (Contact for pricing): Services ensuring that vehicles comply with all traffic regulations and safety standards. ## Services - **Vehicle Information Services**
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Vehicle Registration ServicesContact for pricing
- Road Safety Data ManagementContact for pricing
- Traffic Regulation ComplianceContact for pricing
Services it tells AI about
- Vehicle Information ServicesContact for quote
- Customer Support ServicesFree
Competitors it names
Audience it targets
Individuals, Vehicle Owners, Businesses, Government Agencies · All ages · Netherlands
Company type
Public
rdw.nl Organic Keywords
Google lists rdw.nl for about 574 keywords, which together bring an estimated 1,485 organic visits a month.
Ranking keywords
574
Found in Google for this domain
Visits they bring
1.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
rdw.nl SEO Audit
The latest technical audit of rdw.nl scored 96 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Excellent
Accessibility
Excellent
Fix these first
- CriticalAdd a Meta Description
- HighCreate Content for Identified Gaps
- MediumImplement llms.txt
- HighOptimize Internal Linking Structure
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
rdw.nl Competitors and Alternatives
RDW's company profile names vehicle.gov and trafficmanagement.nl as competitors. Its own llms.txt adds kentekencheck.nl and bovag.nl. Outside its market, the domains ranked closest to it in our worldwide ranking are ui-portal.de, scooter-attack.com, openshiftapps.com and microsoft-falcon.net.
rdw.nl Company Profile
The RDW operates as the official Dutch authority handling vehicle registrations, driving licences, and road-related approvals. Their site lets users check details on licence plates, certificates, inspections, and rules for buying, selling, or temporarily suspending a vehicle. Core tasks include processing applications for new registrations, providing data on existing vehicles, and guiding people through required chec…
Founded in 1994 (about 32 years ago), RDW is based in Zoetermeer, Netherlands. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Government Services, with further tags for Transportation, Data Management and Public Sector. Products on record for it: Vehicle Registration Services, Road Safety Data Management and Traffic Regulation Compliance. Reported revenue is $150M (2022), and total funding is listed at Bootstrapped. Its tagline reads: "Kunnen we u helpen?".
- Sector
- Government Services
- Headquarters
- Zoetermeer, Netherlands
- Founded
- 1994
- Employees
- 501-1000
- Revenue
- $150M (2022)
- Funding
- Bootstrapped
- Products
- Vehicle Registration Services, Road Safety Data Management, Traffic Regulation Compliance
rdw.nl Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rdw.nl Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rdw.nl yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to rdw.nl
Neighbours of #31,080 in our worldwide ranking — each with its own report.
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