Last updated: September 2026
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rbth.ru Company Profile
Russia Beyond, presented under the Russian title Окно в Россию, focuses on making sense of national identity by collecting and sharing stories drawn from across the country. The site looks for accounts that show how people navigate daily life, hold onto traditions, and adapt to shifts in their communities. Content covers personal experiences from different regions, highlighting moments of creativity, family ties, and…
Founded in 2013 (about 13 years ago), rbth is based in Moscow, Russia. Its workforce is listed as between 51 and 200 employees. Its profile files it under Media, with further tags for Publishing, Digital Content and Content Marketing. Products on record for it: Cultural Articles, News and Analysis and Multimedia Content. Its tagline reads: "Осмысляем национальную идентичность, ищем вдохновляющие истории из России".
- Sector
- Media
- Headquarters
- Moscow, Russia
- Founded
- 2013
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Cultural Articles, News and Analysis, Multimedia Content
rbth.ru Web Traffic Statistics
Key findings
- rbth (Media) is ranked #288,388 worldwide in our September 2026 domain ranking, up 253,034 places from #541,422 in August 2026.
- Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 138 lines.
- Its last technical audit scored 83/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #288,388 | ▲ 253,034 |
| August 2026 | #541,422 | ▲ 21,821 |
| July 2026 | #563,243 | ▲ 26,965 |
| June 2026 | #590,208 | — |
| May 2026 | #590,208 | ▲ 40,506 |
| April 2026 | #630,714 | ▼ 65,528 |
| March 2026 | #565,186 | ▼ 59,954 |
| February 2026 | #505,232 | — |
What this company does
Russia Beyond, presented under the Russian title Окно в Россию, focuses on making sense of national identity by collecting and sharing stories drawn from across the country. The site looks for accounts that show how people navigate daily life, hold onto traditions, and adapt to shifts in their communities. Content covers personal experiences from different regions, highlighting moments of creativity, family ties, and…
Our read on the site
The overall SEO health of rbth.ru is strong with a perfect SEO score of 100/100, although there are critical areas for improvement, particularly in on-page elements such as H1 tags and broken links. The site has solid technical foundations but lacks a sitemap and has some performance issues that need addressing.
rbth.ru Traffic and Visitor Engagement
Paid search ads bring 100% of it — more than its organic results do.
Monthly visits
0
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
0
0% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
0%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rbth.ru AI Visibility
rbth.ru scores 89 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
rbth.ru LLMS.txt
The llms.txt on rbth.ru runs to 138 lines (5,556 characters) across 12 sections, last generated in March 2026. It introduces the site as "RBTH - Russia Beyond The Headlines". It tells AI engines the business works in Media, Publishing and Digital Content. It describes 3 products, with prices such as Cultural Articles at Free, News and Analysis at Free and Multimedia Content at Free. Services it lists include Content Subscription and Advertising Solutions. The audience it names is Cultural Enthusiasts, Travelers, Researchers, Students, aged 18-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, CMS Platform and Google Analytics. The keywords it claims start with "Russian culture", "Russian history", "Russian traditions" and "Russian cuisine".
Status
Published
AI engines can read it
Lines
138
In the file
Size
5.6K
Characters
Sections
12
Updated Mar 24, 2026
What the file says
# RBTH - Russia Beyond The Headlines ## About RBTH is a digital platform dedicated to exploring and interpreting Russian national identity through inspiring stories and cultural narratives. It serves a global audience interested in understanding Russia's diverse heritage and contemporary issues. By providing insightful content, RBTH aims to foster a deeper appreciation of Russian culture and its significance in the world today. The platform offers a unique perspective on Russia's history, traditions, and modern developments. **Areas of Work:** Media, Publishing, Digital Content ## Things to Remember - **Website:** https://rbth.ru - **Address:** Moscow, Russia - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** Europe/Moscow - **Currency:** RUB - **Company Type:** Private - **Employees:** 50 employees - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **Cultural Articles** (Free): In-depth articles exploring various aspects of Russian culture, history, and traditions. - **News and Analysis** (Free): Current news and analytical pieces on Russia's political, social, and economic landscape. - **Multimedia Content** (Free): Videos, podcasts, and photo galleries showcasing Russian life, art, and events. ## Services - **Content Subscription** (Contact for pricing): Subscription service for exclusive c
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Cultural ArticlesFree
- News and AnalysisFree
- Multimedia ContentFree
Services it tells AI about
- Content SubscriptionContact for pricing
- Advertising SolutionsContact for quote
Competitors it names
Audience it targets
Cultural Enthusiasts, Travelers, Researchers, Students · 18-54 · Global
Company type
Private · actively hiring
rbth.ru SEO Audit
The latest technical audit of rbth.ru scored 83 out of 100 overall. Performance is its weakest area at 57, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags
- HighFix Broken Links
- CriticalCreate a Sitemap
- HighOptimize Page Load Speed
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
rbth.ru Competitors and Alternatives
rbth's company profile names themoscowtimes.com, russianreport.com and siberiantimes.com as competitors. Its own llms.txt adds russia-insider.com, russianlife.com, russianartandculture.com and russkiymir.ru. Outside its market, the domains ranked closest to it in our worldwide ranking are jimmyfund.org, cosential.com, dcemu.co.uk and unitins.br.
rbth.ru Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rbth.ru Organic Keywords
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
0
Found in Google for this domain
Visits they bring
0
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
rbth.ru Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rbth.ru yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to rbth.ru
Neighbours of #288,388 in our worldwide ranking — each with its own report.
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