Last updated: August 2026
Global rank: Worldwide · 2026-08
#1,021,197
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
290
per month, estimated
Keywords
138
ranking in Google
Organic share
100%
290 organic visits
LLMS.txt
Published
149 lines AI engines can read
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rbauction.de Web Traffic Statistics
Key findings
- Ritchie Bros. Auctioneers (Retail, E-commerce & Consumer Goods) is ranked #1,021,197 worldwide in our August 2026 domain ranking, up 60,487 places from #1,081,684 in July 2026.
- It is estimated to receive about 290 visits a month from search, 100% of it organic, across 138 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 149 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #1,021,197 | ▲ 60,487 |
| July 2026 | #1,081,684 | ▼ 582,885 |
| June 2026 | #498,799 | — |
| May 2026 | #498,799 | ▼ 19,067 |
| April 2026 | #479,732 | ▼ 12,470 |
| March 2026 | #467,262 | — |
What this company does
Ritchie Bros. Auctioneers runs one of the largest global marketplaces for second-hand heavy equipment, trucks and industrial machinery. They run both live on-site auctions and fully online bidding events that let buyers participate from anywhere. The company focuses on construction gear, agricultural machines, commercial trucks and attachments, giving sellers a fast way to liquidate assets while offering buyers relia…
Our read on the site
The SEO health of the website https://rbauction.de is critically poor due to missing essential on-page elements such as the title, meta description, and header tags. Additionally, technical issues including the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon further hinder its search engine optimiz…
rbauction.de Traffic and Visitor Engagement
rbauction.de draws an estimated 290 visits a month from search engines. Effectively all of it is organic — about 290 visits from unpaid results. Spread across 138 ranking keywords, that averages roughly 2.1 organic visits per keyword.
Monthly visits
290
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
290
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rbauction.de AI Visibility
On our AI visibility scale rbauction.de earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
rbauction.de LLMS.txt
The llms.txt on rbauction.de runs to 149 lines (9,822 characters) across 12 sections, last generated in June 2026. It introduces the site as "Gebrauchte schwere Ausrüstung, LKW und mehr – Kaufen und Verkaufen auf dem globalen Marktplatz". It tells AI engines the business works in Auction Marketplace, Heavy Equipment Trading and Industrial Asset Liquidation. It describes 4 products, including Live On-Site Auctions, Online Bidding Platform and Equipment Inspection Reports. Services it lists include Asset Liquidation, Logistics Support and Financing Options. It targets Europe, Global. Technologies it mentions include Real-time bidding apps, Online auction platform and Mobile bidding. The keywords it claims start with "used heavy equipment", "truck auctions", "construction machinery" and "agricultural equipment". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
149
In the file
Size
9.8K
Characters
Sections
12
Updated Jun 11, 2026
What the file says
# Gebrauchte schwere Ausrüstung, LKW und mehr – Kaufen und Verkaufen auf dem globalen Marktplatz ## About Ritchie Bros. Auctioneers runs one of the largest global marketplaces for second-hand heavy equipment, trucks and industrial machinery. They run both live on-site auctions and fully online bidding events that let buyers participate from anywhere. The company focuses on construction gear, agricultural machines, commercial trucks and attachments, giving sellers a fast way to liquidate assets while offering buyers reliable used equipment at competitive prices. Detailed inspection reports and condition information help build trust with industrial buyers who need to know exactly what they are getting. Their European operations, including dedicated events in Germany through rbauction.de, serve the DACH region and draw international interest. Sellers receive expert valuation and wide marketing that helps maximize returns on everything from earthmovers to fleet vehicles. Buyers gain access to lots that are hard to find elsewhere, often at prices well below new equipment costs. The platform blends traditional in-person bidding with modern real-time apps so participants can bid remotely without missing out. Over the years Ritchie Bros. has grown into a full-service operation that also provides financing options and logistics support to complete deals smoothly. Their auctions create
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Live On-Site AuctionsContact for pricing
- Online Bidding PlatformContact for pricing
- Equipment Inspection ReportsIncluded with lots
- Valuation ServicesContact for pricing
Services it tells AI about
- Asset LiquidationCommission-based
- Logistics SupportContact for pricing
- Financing OptionsContact for pricing
Competitors it names
Audience it targets
Europe, Global
Company type
Public
rbauction.de Organic Keywords
Google lists rbauction.de for about 138 keywords, which together bring an estimated 290 organic visits a month.
Ranking keywords
138
Found in Google for this domain
Visits they bring
290
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
rbauction.de SEO Audit
The latest technical audit of rbauction.de scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- CriticalCreate a Sitemap.xml
- HighSet Up Robots.txt
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
rbauction.de Competitors and Alternatives
Ritchie Bros. Auctioneers's company profile names ironplanet.com, proxibid.com, machinerytrader.com and equipmentone.com as competitors. Its own llms.txt adds govplanet.com and bigiron.com. Outside its market, the domains ranked closest to it in our worldwide ranking are xxxwanted.com, dynamic1.com, jrvs.io and cnxmeeting.com.
rbauction.de Company Profile
Ritchie Bros. Auctioneers runs one of the largest global marketplaces for second-hand heavy equipment, trucks and industrial machinery. They run both live on-site auctions and fully online bidding events that let buyers participate from anywhere. The company focuses on construction gear, agricultural machines, commercial trucks and attachments, giving sellers a fast way to liquidate assets while offering buyers relia…
Ritchie Bros. Auctioneers was founded in 1958, about 68 years ago, and is headquartered in Burnaby, Canada. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Auction Marketplace, Heavy Equipment Trading and Industrial Asset Liquidation. Its tagline reads: "World's leading auctioneer for used heavy equipment, trucks and machinery with live and online sales across Europe".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Burnaby, Canada
- Founded
- 1958
- Employees
- 1001-5000
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
rbauction.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rbauction.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rbauction.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to rbauction.de
Neighbours of #1,021,197 in our worldwide ranking — each with its own report.
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