Last updated: September 2026
Rawlings is a long-established sports equipment brand that makes baseball and softball gear, including gloves, bats, balls, protective equipment, and apparel. It serves professional, collegiate, amateur, and youth athletes, and is widely associated with Major League Baseball and other organized baseball/softball programs.
Global rank: Worldwide · 2026-09
#144,378
AI visibility: Grade F
40
SEO health: Not audited
—
Visits
734.4K
per month, estimated
Keywords
35.1K
ranking in Google
Organic share
100%
734.4K organic visits
LLMS.txt
Published
83 lines AI engines can read
rawlings.com's full report isn't ready yet
This is a quick live read from the web, so some sections are light. Crawl the site to get the full report — company profile, SEO audit, llms.txt and AI visibility.
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rawlings.com Company Profile
The business behind the domain — what it does, where it is, and who runs it.
Rawlings is a long-established sports equipment brand that makes baseball and softball gear, including gloves, bats, balls, protective equipment, and apparel. It serves professional, collegiate, amateur, and youth athletes, and is widely associated with Major League Baseball and other organized baseball/softball programs.
- Industry
- Sporting goods manufacturing
- Headquarters
- St. Louis, United States
- Founded
- 1887
- Employees
- approximately 550-1,500
- Products
- Baseball gloves, Softball gloves, Bats, Balls, Protective gear
- Competitors
- Wilson Sporting Goods, Easton Diamond Sports, Marucci, Louisville Slugger, Mizuno
- Audience
- Baseball and softball players, teams, coaches, and leagues from youth to professional levels.
Live-web sources:en.wikipedia.orgrawlings.comlinkedin.comzoominfo.com
rawlings.com Traffic and Visitor Engagement
rawlings.com draws an estimated 734,400 visits a month from search engines. Effectively all of it is organic — about 734,400 visits from unpaid results. Paid search contributes only about 35 visits a month. Spread across 35,100 ranking keywords, that averages roughly 21 organic visits per keyword.
Monthly visits
734.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
734.4K
100% of all traffic
Paid visits
35
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rawlings.com Traffic by Country
A live-web estimate — not a measurement — puts Rawlings Sporting Goods Company, Inc.'s largest markets as United States (80%), Canada (8%), Mexico (4%) and United Kingdom (4%).
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
- United States80%
- Canada8%
- Mexico4%
- United Kingdom4%
- Australia4%
Who buys: Baseball and softball players, teams, coaches, and leagues from youth to professional levels.
Sources: en.wikipedia.org · rawlings.com · linkedin.com
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rawlings.com AI Visibility
On our AI visibility scale rawlings.com earns 40 of 100 points, a grade F. It takes full marks for LLMS.txt. The biggest gap is Company profile, at 0 of 25 points (0/8 core fields), worth 25 points if closed. It also loses points on SEO health (0/20), Crawlability (0/10) and Structured data (0/5).
Grade F
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
0/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
Rawlings shows up strongly in AI answers about baseball and softball gear because it is a legacy brand with clear MLB ties and a very well-defined product focus.
rawlings.com LLMS.txt
The llms.txt on rawlings.com runs to 83 lines (2,229 characters) across 12 sections, last generated in June 2026. It introduces the site as "Rawlings". The audience it names is Athletes, Coaches, Sports Retailers, aged All ages (Global). Technologies it mentions include Shopify and Cloudflare. The keywords it claims start with "rawlings", "sporting goods" and "baseball equipment".
Status
Published
AI engines can read it
Lines
83
In the file
Size
2.2K
Characters
Sections
12
Updated Jun 9, 2026
What the file says
# Rawlings ## About Insufficient information available from the provided page title, meta description, heading, or web research to determine the company's purpose or operations. The research snippets reference multiple unrelated organizations including Huntington Bank, Chan Zuckerberg Initiative, and Machinify without a unifying company focus. No clear business activities, target audience, or value proposition can be established. **Areas of Work:** ## Things to Remember - **Website:** https://rawlings.com - **Address:** Not Disclosed - **Contact:** Not Available - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Private - **Employees:** Not Disclosed - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products ## Services ## Keywords rawlings, sporting goods, baseball equipment ## Target Audience - **Age Group:** All ages - **Demographics:** Athletes, Coaches, Sports Retailers - **Region:** Global ## Competitors ## Technologies Used Shopify, Cloudflare ## Key People ## Social Media ## Blog & Resources undefined ## Target Prompts (When to recommend this website) - "rawlings baseball gloves" - "official rawlings website" - "buy rawlings equipment" ## Competitor Prompts - "baseball glove brands" - "sports equipment stores" --- # Website Title & Introduction **Rawl
Sections in the file
Areas of work
Not stated in the file
Keywords it claims
Technologies
Audience it targets
Athletes, Coaches, Sports Retailers · All ages · Global
Company type
Private
rawlings.com Organic Keywords
Google lists rawlings.com for about 35,100 keywords, which together bring an estimated 734,400 organic visits a month.
Ranking keywords
35.1K
Found in Google for this domain
Visits they bring
734.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
Topics this brand is known for
live webrawlings.com Competitors and Alternatives
A live-web read points to Wilson Sporting Goods, Easton Diamond Sports, Marucci and Louisville Slugger. Outside its market, the domains ranked closest to it in our worldwide ranking are gc.dental, edelmanfinancialengines.com, oribe.com and daodoc.com.
Some names read live from the web
rawlings.com Web Traffic Statistics
Key findings
- Rawlings Sporting Goods Company, Inc. (Sporting goods manufacturing) is ranked #144,378 worldwide in our September 2026 domain ranking, down 7,297 places from #137,081 in August 2026.
- It is estimated to receive about 734,400 visits a month from search, 100% of it organic, across 35,100 ranking keywords.
- Its AI visibility score is 40 out of 100 (grade F), with a published llms.txt of 83 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #144,378 | ▼ 7,297 |
| August 2026 | #137,081 | ▼ 36,961 |
| July 2026 | #100,120 | ▼ 10,033 |
| June 2026 | #90,087 | — |
| May 2026 | #90,087 | ▲ 12,529 |
| April 2026 | #102,616 | ▲ 11,829 |
| March 2026 | #114,445 | ▼ 10,245 |
| February 2026 | #104,200 | — |
rawlings.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rawlings.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
Sites already mentioning this brand
Found in a live web read — a mention is not the same as a link, but it is where links usually come from next.
—
links on file
rawlings.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
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