Last updated: August 2026
Global rank: Worldwide · 2026-08
#95,741
AI visibility: Grade A
87
SEO health: Latest audit
82
Visits
185.7K
per month, estimated
Keywords
20.1K
ranking in Google
Organic share
100%
185.5K organic visits
LLMS.txt
Published
163 lines AI engines can read
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rarecarat.com Web Traffic Statistics
Key findings
- Rare Carat (E-commerce) is ranked #95,741 worldwide in our August 2026 domain ranking, inside the top 100,000, up 14,141 places from #109,882 in July 2026.
- It is estimated to receive about 185,700 visits a month from search, 100% of it organic, across 20,100 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 163 lines.
- Its last technical audit scored 82/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #95,741 | ▲ 14,141 |
| July 2026 | #109,882 | ▼ 3,712 |
| June 2026 | #106,170 | — |
| May 2026 | #106,170 | ▼ 22,776 |
| April 2026 | #83,394 | ▼ 23,001 |
| March 2026 | #60,393 | ▼ 6,632 |
| February 2026 | #53,761 | — |
What this company does
Rare Carat provides an online platform where people can purchase diamonds and diamond jewelry. The company stocks both laboratory-grown and mined diamonds, which are then incorporated into a variety of products including engagement rings, wedding bands, earrings, bracelets, and eternity rings. Their inventory covers multiple settings and styles, allowing buyers to select from solitaire, halo, pave, and three-stone co…
Our read on the site
Significant improvements needed.
rarecarat.com Traffic and Visitor Engagement
rarecarat.com draws an estimated 185,700 visits a month from search engines. Effectively all of it is organic — about 185,500 visits from unpaid results. Paid search contributes only about 118 visits a month. Spread across 20,100 ranking keywords, that averages roughly 9.2 organic visits per keyword.
Monthly visits
185.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
185.5K
100% of all traffic
Paid visits
118
0.06% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rarecarat.com AI Visibility
On our AI visibility scale rarecarat.com earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
rarecarat.com LLMS.txt
The llms.txt on rarecarat.com runs to 163 lines (7,494 characters) across 12 sections, last generated in March 2026. It introduces the site as "Rare Carat - Buy Diamonds Online". It tells AI engines the business works in E-commerce, Jewelry and Technology. It describes 5 products, including Lab Diamonds, Natural Diamonds and Engagement Rings. Services it lists include Diamond Consultation, Custom Jewelry Design and Diamond Quality Assurance. The audience it names is Couples, Professionals, Gift Buyers, aged 25-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript and Cloudflare. The keywords it claims start with "buy diamonds online", "lab diamonds", "natural diamonds" and "engagement rings".
Status
Published
AI engines can read it
Lines
163
In the file
Size
7.5K
Characters
Sections
12
Updated Mar 22, 2026
What the file says
# Rare Carat - Buy Diamonds Online ## About Rare Carat is a leading online jeweler specializing in lab and natural diamond jewelry, including engagement rings, wedding bands, and eternity rings. The company leverages advanced technology to provide a transparent and smart way for customers to purchase high-quality diamonds at competitive prices. With a strong focus on customer satisfaction, Rare Carat ensures a seamless online shopping experience with expert guidance and exceptional service. Founded in 2015, it has grown to serve a global audience with a commitment to value and trust. **Areas of Work:** E-commerce, Jewelry, Technology ## Things to Remember - **Website:** https://rarecarat.com - **Address:** New York, NY, USA - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 75 employees - **Revenue:** $8.3M - **Hiring Status:** Yes, actively hiring ## Products - **Lab Diamonds** (Contact for pricing): High-quality lab-grown diamonds offering exceptional brilliance and value, ideal for various jewelry pieces. - **Natural Diamonds** (Contact for pricing): Ethically sourced natural diamonds with certified quality for engagement rings and other fine jewelry. - **Engagement Rings** (Contact for pricing): Customizable engagement rings featuring
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Lab DiamondsContact for pricing
- Natural DiamondsContact for pricing
- Engagement RingsContact for pricing
- Wedding BandsContact for pricing
- Eternity RingsContact for pricing
Services it tells AI about
- Diamond ConsultationFree
- Custom Jewelry DesignContact for quote
- Diamond Quality AssuranceIncluded with purchase
Competitors it names
Audience it targets
Couples, Professionals, Gift Buyers · 25-54 · Global
Company type
Private · actively hiring
rarecarat.com Organic Keywords
Google lists rarecarat.com for about 20,100 keywords, which together bring an estimated 185,500 organic visits a month.
Ranking keywords
20.1K
Found in Google for this domain
Visits they bring
185.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
rarecarat.com SEO Audit
The latest technical audit of rarecarat.com scored 82 out of 100 overall. Performance is its weakest area at 53, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- HighAdd Robots.txt File
- HighOptimize Images for Performance
- HighMinimize JavaScript and CSS Blocking Resources
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
rarecarat.com Competitors and Alternatives
Rare Carat's company profile names brilliantearth.com, blue Nile.com and JamesAllen.com as competitors. Its own llms.txt adds bluenile.com, whiteflash.com and engagementrings.com. Outside its market, the domains ranked closest to it in our worldwide ranking are orvibo.com, awair.is, omitech.it and sdhuifa.com.
rarecarat.com Company Profile
Rare Carat provides an online platform where people can purchase diamonds and diamond jewelry. The company stocks both laboratory-grown and mined diamonds, which are then incorporated into a variety of products including engagement rings, wedding bands, earrings, bracelets, and eternity rings. Their inventory covers multiple settings and styles, allowing buyers to select from solitaire, halo, pave, and three-stone co…
Rare Carat was founded in 2015, about 11 years ago, and is headquartered in New York, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under E-commerce, with further tags for Jewelry, Technology and Retail. Products on record for it: Lab Diamonds, Natural Diamonds, Engagement Rings and Wedding Bands. Reported revenue is $8.3M (2022). Its tagline reads: "The smarter way to buy diamonds".
- Sector
- E-commerce
- Headquarters
- New York, United States
- Founded
- 2015
- Employees
- 51-200
- Revenue
- $8.3M (2022)
- Funding
- Not Disclosed
- Products
- Lab Diamonds, Natural Diamonds, Engagement Rings, Wedding Bands
rarecarat.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rarecarat.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rarecarat.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to rarecarat.com
Neighbours of #95,741 in our worldwide ranking — each with its own report.
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