Last updated: September 2026
Global rank: Worldwide · 2026-09
#252,863
AI visibility: Grade A+
95
SEO health: Latest audit
81
Visits
10.4K
per month, estimated
Keywords
454
ranking in Google
Organic share
100%
10.4K organic visits
LLMS.txt
Published
140 lines AI engines can read
You're seeing the free preview of rahal.com
rahal.com Company Profile
Rahal Letterman Lanigan Racing, often just called RLL, is one of the most storied teams in American open-wheel racing. They've been battling it out in the NTT IndyCar Series for decades, with a trophy case that includes multiple Indy 500 victories and championships that any fan would envy. The team kicked off when IndyCar legend Bobby Rahal teamed up with late-night king David Letterman back in the early '90s, and la…
Founded in 1992 (about 34 years ago), Rahal Letterman Lanigan Racing is based in Avon, USA. Its workforce is listed as between 51 and 200 employees. Its founders are Bobby Rahal, David Letterman and Mike Lanigan. Its profile files it under Motorsports, with further tags for IndyCar, IMSA and Racing Team. Products on record for it: Team Merchandise, VIP Race Experiences and Sponsorship Packages. Total funding on record is Bootstrapped. Its tagline reads: "Pushing the limits in IndyCar and IMSA since '92".
- Sector
- Motorsports
- Headquarters
- Avon, USA
- Founded
- 1992
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- Bobby Rahal, David Letterman, Mike Lanigan
- Products
- Team Merchandise, VIP Race Experiences, Sponsorship Packages
rahal.com Web Traffic Statistics
Key findings
- Rahal Letterman Lanigan Racing (Motorsports) is ranked #252,863 worldwide in our September 2026 domain ranking, down 15,505 places from #237,358 in August 2026.
- It is estimated to receive about 10,400 visits a month from search, 100% of it organic, across 454 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 140 lines.
- Its last technical audit scored 81/100, with "Optimize Image Alt Text" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #252,863 | ▼ 15,505 |
| August 2026 | #237,358 | ▼ 37,602 |
| July 2026 | #199,756 | ▼ 25,679 |
| June 2026 | #174,077 | — |
| May 2026 | #174,077 | ▲ 6,332 |
| April 2026 | #180,409 | ▲ 42,616 |
| March 2026 | #223,025 | ▲ 20,203 |
| February 2026 | #243,228 | — |
What this company does
Rahal Letterman Lanigan Racing, often just called RLL, is one of the most storied teams in American open-wheel racing. They've been battling it out in the NTT IndyCar Series for decades, with a trophy case that includes multiple Indy 500 victories and championships that any fan would envy. The team kicked off when IndyCar legend Bobby Rahal teamed up with late-night king David Letterman back in the early '90s, and la…
Our read on the site
The overall SEO health of rahal.com is moderately strong, with a solid SEO score of 92/100 and best practices at 92/100. However, there are critical areas for improvement, particularly in content gaps and on-page optimization, which could enhance visibility and user engagement.
rahal.com Traffic and Visitor Engagement
Search engines send rahal.com an estimated 10,400 visits a month. Effectively all of it is organic — about 10,400 visits from unpaid results. Spread across 454 ranking keywords, that averages roughly 23 organic visits per keyword.
Monthly visits
10.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
10.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rahal.com AI Visibility
rahal.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
rahal.com LLMS.txt
The llms.txt on rahal.com runs to 140 lines (5,843 characters) across 12 sections, last generated in May 2026. It introduces the site as "Rahal Letterman Lanigan Racing". It tells AI engines the business works in Motorsports, IndyCar, IMSA Racing and Sports Entertainment. It describes 3 products, including Team Merchandise, VIP Race Experiences and Sponsorship Packages. Services it lists include Driver Development and Team Hospitality. The audience it names is Motorsports enthusiasts, Corporate sponsors, Aspiring drivers, aged 18-65 (Global). Technologies it mentions include HTML5, CSS, JavaScript, HTTPS and Sitemap.xml. The keywords it claims start with "Rahal Letterman Lanigan Racing", "IndyCar", "IMSA" and "Bobby Rahal".
Status
Published
AI engines can read it
Lines
140
In the file
Size
5.8K
Characters
Sections
12
Updated May 19, 2026
What the file says
# Rahal Letterman Lanigan Racing ## About Rahal Letterman Lanigan Racing, often called RLL, is one of the most storied teams in American open-wheel racing with multiple Indy 500 victories and championships. Founded in 1992 by IndyCar legend Bobby Rahal, David Letterman, and Mike Lanigan, the team competes in the NTT IndyCar Series and IMSA WeatherTech SportsCar Championship. They emphasize engineering excellence, driver development, and fan engagement through merchandise, VIP experiences, and sponsorships while innovating with data analytics and sustainable fuels. **Areas of Work:** Motorsports, IndyCar, IMSA Racing, Sports Entertainment ## Things to Remember - **Website:** https://rahal.com - **Address:** Avon, USA - **Contact:** Not Available - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 51-200 - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products - **Team Merchandise** (Contact for pricing): Official apparel, hats, and memorabilia featuring RLL branding and driver designs - **VIP Race Experiences** (Contact for pricing): Exclusive behind-the-scenes access, pit tours, and hospitality at IndyCar and IMSA events - **Sponsorship Packages** (Contact for pricing): Custom branding and marketing partnerships with prominent visibility on cars and
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Team MerchandiseContact for pricing
- VIP Race ExperiencesContact for pricing
- Sponsorship PackagesContact for pricing
Services it tells AI about
- Driver DevelopmentContact for quote
- Team HospitalityContact for quote
Competitors it names
Audience it targets
Motorsports enthusiasts, Corporate sponsors, Aspiring drivers · 18-65 · Global
Company type
Private
rahal.com Organic Keywords
Google lists rahal.com for about 454 keywords, which together bring an estimated 10,400 organic visits a month.
Ranking keywords
454
Found in Google for this domain
Visits they bring
10.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
rahal.com SEO Audit
The latest technical audit of rahal.com scored 81 out of 100 overall. Accessibility is its weakest area at 68, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalOptimize Image Alt Text
- HighEnhance Title Tags
- HighCreate a Content Calendar
- MediumImplement Structured Data
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
rahal.com Competitors and Alternatives
Rahal Letterman Lanigan Racing's company profile names https://www.indycar.com, https://www.imsa.com, https://www.motorsport.com and https://www.racingnews.co as competitors. Its own llms.txt adds autoweek.com and espn.com/racing. Outside its market, the domains ranked closest to it in our worldwide ranking are vetopsy.fr, achensee.com, srvcp.com and livingcost.org.
rahal.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rahal.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rahal.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to rahal.com
Neighbours of #252,863 in our worldwide ranking — each with its own report.
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