Last updated: September 2026
Global rank: Worldwide · 2026-09
#447,359
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
1.3K
per month, estimated
Keywords
420
ranking in Google
Organic share
100%
1.3K organic visits
LLMS.txt
Published
168 lines AI engines can read
You're seeing the free preview of purina.it
purina.it Company Profile
Purina has been a trusted name in pet nutrition for generations, offering a wide range of premium dog and cat foods tailored to every life stage and breed. From playful puppies to senior cats, their product lines like Pro Plan and Purina ONE deliver science-backed nutrition that supports healthy growth, vitality, and long lives. Beyond just food, Purina emphasizes overall pet wellness with grooming tips, training adv…
Purina Italia was founded in 1894, about 132 years ago, and is headquartered in Milano, Italy. Its workforce is listed as more than 10,001 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Healthcare, Life Sciences & Wellness; Pet Food; and Pet Nutrition. Products on record for it: Purina Pro Plan, Purina ONE, Felix and Friskies. Total funding on record is Acquired. Its tagline reads: "Cibo per cani e gatti, cura e benessere dei Pet".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Milano, Italy
- Founded
- 1894
- Employees
- 10,001+
- Revenue
- Not Disclosed
- Funding
- Acquired
- Products
- Purina Pro Plan, Purina ONE, Felix, Friskies
purina.it Web Traffic Statistics
Key findings
- Purina Italia (Retail, E-commerce & Consumer Goods) is ranked #447,359 worldwide in our September 2026 domain ranking, down 251,399 places from #195,960 in August 2026.
- It is estimated to receive about 1,253 visits a month from search, 100% of it organic, across 420 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 168 lines.
- Its last technical audit scored 0/100, with "Implement Essential On-Page SEO Elements" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #447,359 | ▼ 251,399 |
| August 2026 | #195,960 | ▼ 15,141 |
| July 2026 | #180,819 | ▲ 1,663 |
| June 2026 | #182,482 | — |
| May 2026 | #182,482 | ▲ 75,263 |
| April 2026 | #257,745 | ▼ 77,229 |
| March 2026 | #180,516 | ▼ 5,705 |
| February 2026 | #174,811 | — |
What this company does
Purina has been a trusted name in pet nutrition for generations, offering a wide range of premium dog and cat foods tailored to every life stage and breed. From playful puppies to senior cats, their product lines like Pro Plan and Purina ONE deliver science-backed nutrition that supports healthy growth, vitality, and long lives. Beyond just food, Purina emphasizes overall pet wellness with grooming tips, training adv…
Our read on the site
The SEO health of the website purina.it is critically poor, with missing essential on-page elements such as title, meta description, and headers. Additionally, there are significant technical issues, including the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon, which hinder search engine indexing…
purina.it Traffic and Visitor Engagement
purina.it draws an estimated 1,253 visits a month from search engines. Effectively all of it is organic — about 1,253 visits from unpaid results. Spread across 420 ranking keywords, that averages roughly 3.0 organic visits per keyword.
Monthly visits
1.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.3K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
purina.it AI Visibility
On our AI visibility scale purina.it earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
purina.it LLMS.txt
The llms.txt on purina.it runs to 168 lines (7,944 characters) across 12 sections, last generated in May 2026. It introduces the site as "Purina: cibo per cani e gatti, cura e benessere dei Pet | Purina IT". It tells AI engines the business works in Pet Nutrition, Pet Care Products and Animal Health. It describes 5 products, with prices such as Purina Pro Plan at From €20/bag, Purina ONE at From €15/bag and Felix at From €1/pouch. Services it lists include Pet Nutrition Advice, Training Resources, Grooming Tips and Contests & Promotions. The audience it names is Pet owners, families with pets, aged 25-55 (Italy). Technologies it mentions include HTTPS and Content Management. The keywords it claims start with "pet food", "dog food", "cat food" and "pet supplies".
Status
Published
AI engines can read it
Lines
168
In the file
Size
7.9K
Characters
Sections
12
Updated May 9, 2026
What the file says
# Purina: cibo per cani e gatti, cura e benessere dei Pet | Purina IT ## About Purina Italia delivers top-tier pet food and care solutions for dogs and cats, rooted in decades of nutritional science from the global Nestlé Purina powerhouse. They offer specialized formulas under brands like Pro Plan for performance breeds and ONE for everyday vitality, ensuring pets get balanced meals that boost immunity, joints, and skin health. The site dives into wellness with grooming guides, training tips, and contests like Felix that add fun to ownership. Italian pet lovers find tailored advice on everything from puppy nutrition to senior cat care, making complex science feel simple and actionable. Sustainability in ingredients and eco-packaging sets them apart, appealing to conscious consumers. Products range from dry kibble to wet pâtés and treats, all vetted by experts for palatability and efficacy. Community features foster loyalty through social shares and user stories. As a market leader, Purina influences pet care standards across Europe with innovative responses to trends like grain-free or hypoallergenic diets. Their approachable tone demystifies pet parenting for novices while deepening expertise for pros. Global reach meets local needs, with Italian-language resources on adoption and safety. Purina builds trust through proven results and heartfelt branding that resonates with a
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Purina Pro PlanFrom €20/bag
- Purina ONEFrom €15/bag
- FelixFrom €1/pouch
- FriskiesFrom €2/pack
- Purina Veterinary DietsContact for pricing
Services it tells AI about
- Pet Nutrition AdviceFree
- Training ResourcesFree
- Grooming TipsFree
- Contests & PromotionsFree entry
- Vet-Recommended PlansVia vets
Competitors it names
Audience it targets
Pet owners, families with pets · 25-55 · Italy
Company type
Private
purina.it Organic Keywords
Google lists purina.it for about 420 keywords, which together bring an estimated 1,253 organic visits a month.
Ranking keywords
420
Found in Google for this domain
Visits they bring
1.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
purina.it SEO Audit
The latest technical audit of purina.it scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Essential On-Page SEO Elements
- HighCreate a Sitemap.xml
- HighAdd Robots.txt File
- HighImplement Viewport Meta Tag
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
purina.it Competitors and Alternatives
Purina Italia's company profile names https://www.royalcanin.com, https://www.hillspet.com, https://www.nutro.com and https://www.bluebuffalo.com as competitors. Its own llms.txt adds https://www.eukanuba.com and https://www.pedigree.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ekoapp.com, shenzhen24h.com, i-ra.jp and streamoras.top.
purina.it Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
purina.it Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for purina.it yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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