prb.org — August 2026 traffic, keywords & AI visibility

prb.org draws an estimated 122,200 visits a month from search engines. Effectively all of it is organic — about 122,200 visits from unpaid results. Spread across 10,300 ranking keywords, that averages roughly 12 organic visits per keyword.

On our AI visibility scale prb.org earns 82 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on SEO health (15/20) and Company profile (22/25).

The llms.txt on prb.org runs to 131 lines (5,237 characters) across 12 sections, last generated in April 2026. It introduces the site as "Population Reference Bureau". It tells AI engines the business works in Nonprofit, Research, Data Analysis and Public Policy. It describes 3 products, with prices such as Population and Health Data Tools at Free. Services it lists include Consulting Services. The audience it names is Policymakers, Researchers, Academics, General Public, aged 25-54 (Global). Technologies it mentions include HTML, CSS, JavaScript and WordPress. The keywords it claims start with "population data", "demographic trends", "data analysis" and "public health". It gives the company type as Nonprofit.

# Population Reference Bureau

## About
The Population Reference Bureau (PRB) is a nonprofit organization that provides data and analysis on population, health, and the environment. PRB serves policymakers, researchers, and the public by offering insights that inform decisions and improve lives. Through its extensive research and publications, PRB aims to enhance understanding of demographic trends and their implications for society.

**Areas of Work:** Nonprofit, Research, Data Analysis, Public Policy

## Things to Remember
- **Website:** https://prb.org
- **Address:** 1875 Connecticut Ave NW, Suite 520, Washington, DC 20009, United States
- **Contact:** [email protected]
- **Phone:** +1-202-483-1100
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/New_York
- **Currency:** USD
- **Company Type:** Nonprofit
- **Employees:** 75 employees
- **Revenue:** Not Disclosed
- **Hiring Status:** Not currently hiring

## Products
- **Research Publications** (Contact for pricing): Comprehensive reports and studies on population trends and health data.
- **Data Analysis Services** (Contact for pricing): Customized data analysis services for policymakers and researchers.
- **Population and Health Data Tools** (Free): Interactive tools and resources for analyzing population and health data.

## Services
- **Consulting Services** (Contact for quote): Expert consulting on demographic trends and

Google lists prb.org for about 10,300 keywords, which together bring an estimated 122,200 organic visits a month.

The latest technical audit of prb.org scored 91 out of 100 overall. SEO is its weakest area at 77, while performance scores highest at 94. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Population Reference Bureau's company profile names populationinstitute.org, guttmacher.org and worldpopulationreview.com as competitors. Its own llms.txt adds census.gov and un.org. Outside its market, the domains ranked closest to it in our worldwide ranking are sf.gov, radioparadise.com, idrama.video and cens.io.

populationinstitute.org

guttmacher.org

worldpopulationreview.com

census.gov

un.org