Last updated: August 2026
Global rank: Worldwide · 2026-08
#97,167
AI visibility: Grade A+
95
SEO health: Latest audit
70
Visits
63.4K
per month, estimated
Keywords
7.0K
ranking in Google
Organic share
100%
63.4K organic visits
LLMS.txt
Published
169 lines AI engines can read
You're seeing the free preview of prana.com
prana.com Web Traffic Statistics
Key findings
- prAna (Retail, E-commerce & Consumer Goods) is ranked #97,167 worldwide in our August 2026 domain ranking, inside the top 100,000, down 1,608 places from #95,559 in July 2026.
- It is estimated to receive about 63,400 visits a month from search, 100% of it organic, across 7,030 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 169 lines.
- Its last technical audit scored 70/100, with "Implement a Descriptive Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #97,167 | ▼ 1,608 |
| July 2026 | #95,559 | ▼ 3,019 |
| June 2026 | #92,540 | — |
| May 2026 | #92,540 | ▲ 9,106 |
| April 2026 | #101,646 | ▲ 2,136 |
| March 2026 | #103,782 | ▼ 15,980 |
| February 2026 | #87,802 | — |
What this company does
prAna crafts high-quality apparel for those who live active, outdoor lifestyles. From yoga studios to mountain trails, their gear blends performance with everyday comfort. Founded with a passion for climbing and yoga, the brand has grown into a staple for eco-conscious adventurers. They prioritize sustainable materials like organic cotton and recycled polyester, ensuring every piece supports both the planet and the w…
Our read on the site
The overall SEO health of prana.com is moderate, with significant areas for improvement, particularly in on-page elements such as title tags and meta descriptions. While the site performs well in technical aspects, the lack of structured content and optimization opportunities presents a risk to visibility and user enga…
prana.com Traffic and Visitor Engagement
Search engines send prana.com an estimated 63,400 visits a month. Effectively all of it is organic — about 63,400 visits from unpaid results. Paid search contributes only about 6 visits a month. Spread across 7,030 ranking keywords, that averages roughly 9.0 organic visits per keyword.
Monthly visits
63.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
63.4K
100% of all traffic
Paid visits
6
0.01% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
prana.com AI Visibility
prana.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
prana.com LLMS.txt
The llms.txt on prana.com runs to 169 lines (7,799 characters) across 12 sections, last generated in May 2026. It introduces the site as "Yoga, Climbing, Hiking, & Outdoor Clothing | prAna". It tells AI engines the business works in Activewear, Sustainable Apparel and Outdoor Clothing. It describes 5 products, with prices such as Vaha Yoga Leggings at $98, Bionica Climbing Pants at $110 and Foundation T-Shirt at $45. Services it lists include Free Shipping, Easy Returns, Rewards Program and Custom Sizing Guide. The audience it names is Active lifestyle, eco-aware, urban adventurers, aged 25-45 (North America, Europe). Technologies it mentions include HTTPS Security, Responsive Viewport, Robots.txt, XML Sitemap and E-commerce Platform. The keywords it claims start with "prana activewear", "prana yoga clothing", "prana sustainable fashion" and "yoga clothing". It gives the company type as Acquired.
Status
Published
AI engines can read it
Lines
169
In the file
Size
7.8K
Characters
Sections
12
Updated May 11, 2026
What the file says
# Yoga, Climbing, Hiking, & Outdoor Clothing | prAna ## About prAna designs and sells premium activewear for yoga, climbing, hiking, and outdoor pursuits. Their collections emphasize sustainability, using organic and recycled materials to create durable, comfortable clothing. From performance leggings to versatile jackets, every item supports an active lifestyle while minimizing environmental impact. The brand appeals to yogis, climbers, hikers, and fitness fans who value ethics alongside function. prAna's B Corp status reflects their dedication to fair labor and green practices. They offer men's and women's apparel plus accessories, all built to transition from workout to weekend. Shoppers praise the fit, fabric quality, and longevity of their gear. New drops bring fresh styles inspired by real adventures. prAna fosters a community around mindful movement and nature connection. Their direct-to-consumer model makes premium sustainable fashion accessible. Ethical production sets them apart in the activewear space. Sizes cater to all body types for true inclusivity. The company's roots in climbing culture inform their rugged, reliable designs. Global shipping brings their vibe to customers everywhere. prAna proves you don't sacrifice style or planet for performance. **Areas of Work:** Activewear, Sustainable Apparel, Outdoor Clothing ## Things to Remember - **Website:** https:
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Vaha Yoga Leggings$98
- Bionica Climbing Pants$110
- Foundation T-Shirt$45
- Loren Jacket$150
- Kinnaman Shorts$75
Services it tells AI about
- Free ShippingFree
- Easy ReturnsFree
- Rewards ProgramFree
- Custom Sizing GuideFree
- Sustainability TrackerFree
Competitors it names
Audience it targets
Active lifestyle, eco-aware, urban adventurers · 25-45 · North America, Europe
Company type
Acquired
prana.com Organic Keywords
Google lists prana.com for about 7,030 keywords, which together bring an estimated 63,400 organic visits a month.
Ranking keywords
7.0K
Found in Google for this domain
Visits they bring
63.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
prana.com SEO Audit
The latest technical audit of prana.com scored 70 out of 100 overall. Performance is its weakest area at 49, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement a Descriptive Meta Description
- CriticalCreate H1 Tags for Key Pages
- HighOptimize Site Performance
- MediumAdd Alt Text to Images
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
prana.com Competitors and Alternatives
prAna's company profile names https://www.patagonia.com, https://www.lululemon.com, https://www.athleta.com and https://www.nike.com as competitors. Its own llms.txt adds https://www.underarmour.com and https://www.adidas.com. Outside its market, the domains ranked closest to it in our worldwide ranking are nusadigital.net, pep.ph, nettruyen12s.com and achgut.com.
prana.com Company Profile
prAna crafts high-quality apparel for those who live active, outdoor lifestyles. From yoga studios to mountain trails, their gear blends performance with everyday comfort. Founded with a passion for climbing and yoga, the brand has grown into a staple for eco-conscious adventurers. They prioritize sustainable materials like organic cotton and recycled polyester, ensuring every piece supports both the planet and the w…
Founded in 1998 (about 28 years ago), prAna is based in Carlsbad, United States. Its workforce is listed as between 201 and 500 employees. Its founders are Veronique Miller and Richard Harvey. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Activewear, Sustainable Fashion and Outdoor Apparel. Products on record for it: Women's Yoga Leggings, Men's Climbing Pants, Hiking Shorts and Sustainable Tees. Total funding on record is Acquired. Its tagline reads: "Yoga, Climbing, Hiking, & Outdoor Clothing".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Carlsbad, United States
- Founded
- 1998
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Acquired
- Founders
- Veronique Miller, Richard Harvey
- Products
- Women's Yoga Leggings, Men's Climbing Pants, Hiking Shorts, Sustainable Tees
prana.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
prana.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for prana.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to prana.com
Neighbours of #97,167 in our worldwide ranking — each with its own report.
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