Last updated: August 2026
Global rank: Worldwide · 2026-08
#22,142
AI visibility: Grade A+
92
SEO health: Latest audit
70
Visits
7.9K
per month, estimated
Keywords
2.0K
ranking in Google
Organic share
100%
7.9K organic visits
LLMS.txt
Published
134 lines AI engines can read
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postimees.ee Web Traffic Statistics
Key findings
- Postimees (Media) is ranked #22,142 worldwide in our August 2026 domain ranking, inside the top 100,000, down 8,396 places from #13,746 in July 2026.
- It is estimated to receive about 7,925 visits a month from search, 100% of it organic, across 1,964 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 134 lines.
- Its last technical audit scored 70/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #22,142 | ▼ 8,396 |
| July 2026 | #13,746 | ▼ 269 |
| June 2026 | #13,477 | — |
| May 2026 | #13,477 | ▼ 501 |
| April 2026 | #12,976 | ▼ 389 |
| March 2026 | #12,587 | ▲ 1,029 |
| February 2026 | #13,616 | — |
What this company does
Postimees runs an online news service that gathers and shares reports on events inside Estonia along with stories from other countries. The coverage includes politics, business, local community matters, culture, and developments abroad that connect to Estonian interests. Updates appear regularly so readers can follow what is happening without long delays, and the material comes from staff writers as well as outside c…
Our read on the site
Significant improvements needed. 1 critical issue. 2 high-priority issues.
postimees.ee Traffic and Visitor Engagement
Search engines send postimees.ee an estimated 7,925 visits a month. Effectively all of it is organic — about 7,925 visits from unpaid results. Spread across 1,964 ranking keywords, that averages roughly 4.0 organic visits per keyword.
Monthly visits
7.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
7.9K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
postimees.ee AI Visibility
postimees.ee scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
postimees.ee LLMS.txt
The llms.txt on postimees.ee runs to 134 lines (5,658 characters) across 12 sections, last generated in February 2026. It introduces the site as "Postimees - Eesti Värsked Uudised". It tells AI engines the business works in Media, Publishing and Digital News. It describes 3 products, with prices such as News Articles at Free and Mobile App at Free with in-app purchases. Services it lists include Advertising Solutions and Content Syndication. The audience it names is General Public, Professionals, Students, aged 18-54 (Estonia). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "Eesti uudised", "värsked uudised", "uudised välismaalt" and "Eesti ajakirjandus".
Status
Published
AI engines can read it
Lines
134
In the file
Size
5.7K
Characters
Sections
12
Updated Feb 25, 2026
What the file says
# Postimees - Eesti Värsked Uudised ## About Postimees is a leading news platform in Estonia, delivering up-to-date news and insights on local and international events. Covering a wide range of topics including politics, culture, and sports, it serves a diverse audience seeking reliable information. With a strong commitment to journalistic integrity, Postimees keeps its readers informed and engaged with the world around them. **Areas of Work:** Media, Publishing, Digital News ## Things to Remember - **Website:** https://postimees.ee - **Address:** Tallinn, Estonia - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** Europe/Tallinn - **Currency:** EUR - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $5M - **Hiring Status:** Yes, actively hiring ## Products - **News Articles** (Free): Daily updated news articles covering local and international events across various categories like politics, culture, and sports. - **Mobile App** (Free with in-app purchases): A user-friendly mobile application for accessing news on the go, with personalized notifications and offline reading options. - **Subscription Services** (Contact for pricing): Premium subscription for ad-free access to exclusive content, in-depth analysis, and archived articles. ## Services - **Advertising Solutions** (Contact for quote): Customized adver
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- News ArticlesFree
- Mobile AppFree with in-app purchases
- Subscription ServicesContact for pricing
Services it tells AI about
- Advertising SolutionsContact for quote
- Content SyndicationContact for quote
Competitors it names
Audience it targets
General Public, Professionals, Students · 18-54 · Estonia
Company type
Private · actively hiring
postimees.ee Organic Keywords
Google lists postimees.ee for about 1,964 keywords, which together bring an estimated 7,925 organic visits a month.
Ranking keywords
2.0K
Found in Google for this domain
Visits they bring
7.9K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
postimees.ee SEO Audit
The latest technical audit of postimees.ee scored 70 out of 100 overall. Performance is its weakest area at 47, while SEO scores highest at 100. The audit makes 13 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- HighImplement a Sitemap
- HighOptimize Images
- HighMinimize JavaScript and CSS Files
- MediumLeverage Browser Caching
9 more recommendations, with the exact changes and the pages they apply to, are in the full report.
postimees.ee Competitors and Alternatives
Postimees's company profile names delfi.ee and err.ee as competitors. Its own llms.txt adds aktuaalne.ee and virumaa.ee. Outside its market, the domains ranked closest to it in our worldwide ranking are macour.jp, dpgmedia.nl, zobj.net and zjgslb.com.
postimees.ee Company Profile
Postimees runs an online news service that gathers and shares reports on events inside Estonia along with stories from other countries. The coverage includes politics, business, local community matters, culture, and developments abroad that connect to Estonian interests. Updates appear regularly so readers can follow what is happening without long delays, and the material comes from staff writers as well as outside c…
Founded in 1996 (about 30 years ago), Postimees is based in Tallinn, Estonia. Its workforce is listed as between 101 and 200 employees. Its profile files it under Media, with further tags for Publishing, Digital News and Subscription-Based. Products on record for it: News Articles, Mobile App and Subscription Services. Reported revenue is $5M (2023). Its tagline reads: "Värsked uudised Eestist ja välismaalt".
- Sector
- Media
- Headquarters
- Tallinn, Estonia
- Founded
- 1996
- Employees
- 101-200
- Revenue
- $5M (2023)
- Funding
- Not Disclosed
- Products
- News Articles, Mobile App, Subscription Services
postimees.ee Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
postimees.ee Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for postimees.ee yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to postimees.ee
Neighbours of #22,142 in our worldwide ranking — each with its own report.
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