Last updated: September 2026
Global rank: Worldwide · 2026-09
#97,531
AI visibility: Grade A
84
SEO health: Latest audit
92
Visits
7.3K
per month, estimated
Keywords
1.4K
ranking in Google
Organic share
100%
7.3K organic visits
LLMS.txt
Published
134 lines AI engines can read
You're seeing the free preview of plutobooks.com
plutobooks.com Company Profile
Pluto Books has spent decades putting out sharp, no-nonsense titles that challenge mainstream ideas on politics, economics, and society. They focus on authors who dig into power structures, social movements, and global inequalities rather than chasing trends. Their list covers everything from labor history and postcolonial studies to environmental justice and media criticism. Readers turn to them when they want books…
Founded in 1979 (about 47 years ago), Pluto Books is based in London, United Kingdom. Its workforce is listed as between 11 and 50 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for Book Publishing, Independent Publishing and Non-Fiction. Total funding on record is Bootstrapped. Its tagline reads: "Independent publisher of radical non-fiction and critical thought".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- London, United Kingdom
- Founded
- 1979
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
plutobooks.com Web Traffic Statistics
Key findings
- Pluto Books (Media, Entertainment & Gaming) is ranked #97,531 worldwide in our September 2026 domain ranking, inside the top 100,000, up 5,887 places from #103,418 in August 2026.
- It is estimated to receive about 7,253 visits a month from search, 100% of it organic, across 1,447 ranking keywords.
- Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 134 lines.
- Its last technical audit scored 92/100, with "Implement H1 Tags on All Pages" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #97,531 | ▲ 5,887 |
| August 2026 | #103,418 | ▼ 3,139 |
| July 2026 | #100,279 | ▲ 3,054 |
| June 2026 | #103,333 | — |
| May 2026 | #103,333 | ▲ 1,510 |
| April 2026 | #104,843 | ▲ 1,123 |
| March 2026 | #105,966 | ▲ 711 |
| February 2026 | #106,677 | — |
What this company does
Pluto Books has spent decades putting out sharp, no-nonsense titles that challenge mainstream ideas on politics, economics, and society. They focus on authors who dig into power structures, social movements, and global inequalities rather than chasing trends. Their list covers everything from labor history and postcolonial studies to environmental justice and media criticism. Readers turn to them when they want books…
Our read on the site
The overall SEO health of plutobooks.com is strong, with a high performance score of 83/100 and excellent accessibility and best practices scores. However, there are critical areas for improvement, particularly in on-page SEO with missing H1 tags and images lacking alt attributes, which could enhance both user experien…
plutobooks.com Traffic and Visitor Engagement
Search engines send plutobooks.com an estimated 7,253 visits a month. Effectively all of it is organic — about 7,253 visits from unpaid results. Spread across 1,447 ranking keywords, that averages roughly 5.0 organic visits per keyword.
Monthly visits
7.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
7.3K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
plutobooks.com AI Visibility
plutobooks.com scores 84 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Crawlability. The biggest gap is Company profile, at 16 of 25 points (5/8 core fields), worth 9 points if closed. It also loses points on Structured data (0/5) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
92/100
robots ✓ · sitemap ✓
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
plutobooks.com LLMS.txt
The llms.txt on plutobooks.com runs to 134 lines (7,650 characters) across 12 sections, last generated in June 2026. It introduces the site as "Pluto Books". It tells AI engines the business works in Book Publishing, Independent Publishing and Non-Fiction. It describes 3 products, including Selected Titles, Backlist Collection and New Releases. Services it lists include Editorial Development, Rights and Licensing and Distribution Support. Technologies it mentions include WordPress and Shopify. The keywords it claims start with "radical books", "non-fiction publishing", "critical theory" and "politics".
Status
Published
AI engines can read it
Lines
134
In the file
Size
7.7K
Characters
Sections
12
Updated Jun 7, 2026
What the file says
# Pluto Books ## About Pluto Books has spent decades putting out sharp, no-nonsense titles that challenge mainstream ideas on politics, economics, and society. They focus on authors who dig into power structures, social movements, and global inequalities rather than chasing trends. Their list covers everything from labor history and postcolonial studies to environmental justice and media criticism. Readers turn to them when they want books that actually say something instead of rehashing safe takes. The team keeps print runs sensible and works closely with independent bookstores and libraries to get titles into the right hands. Over the years they have built a reputation for spotting writers early and staying with them across multiple projects. Their catalog mixes established voices with newer ones who bring fresh angles on old problems. Distribution reaches academic departments as well as general readers looking for something different from the big chains. They avoid corporate consolidation and keep decisions in-house so the editorial direction stays consistent. Pricing stays reasonable because they believe ideas should not be locked behind high barriers. Partnerships with university presses and activist networks help extend reach without losing independence. Staff handle everything from manuscript development through to jacket design and rights sales. International sales mat
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Selected TitlesContact for pricing
- Backlist CollectionContact for pricing
- New ReleasesContact for pricing
Services it tells AI about
- Editorial Development
- Rights and Licensing
- Distribution Support
Competitors it names
Company type
Private
plutobooks.com Organic Keywords
Google lists plutobooks.com for about 1,447 keywords, which together bring an estimated 7,253 organic visits a month.
Ranking keywords
1.4K
Found in Google for this domain
Visits they bring
7.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
plutobooks.com SEO Audit
The latest technical audit of plutobooks.com scored 92 out of 100 overall. Performance is its weakest area at 83, while accessibility scores highest at 96. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags on All Pages
- HighAdd Alt Text to All Images
- MediumCreate a llms.txt File
- HighOptimize Page Load Speed
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
plutobooks.com Competitors and Alternatives
Pluto Books's company profile names versobooks.com, haymarketbooks.org, akpress.org and zedbooks.net as competitors. Its own llms.txt adds monthlyreview.org and newleftreview.org. Outside its market, the domains ranked closest to it in our worldwide ranking are gomagcdn.ro, im-g.pl, ddaltime188.com and wegotdesi.net.
plutobooks.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
plutobooks.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for plutobooks.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to plutobooks.com
Neighbours of #97,531 in our worldwide ranking — each with its own report.
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