Last updated: September 2026
Global rank: Worldwide · 2026-09
#823,249
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
1
per month, estimated
Keywords
4
ranking in Google
Organic share
100%
1 organic visits
LLMS.txt
Published
168 lines AI engines can read
You're seeing the free preview of playtex.it
playtex.it Web Traffic Statistics
Key findings
- Playtex (Retail, E-commerce & Consumer Goods) is ranked #823,249 worldwide in our September 2026 domain ranking, down 928 places from #822,321 in August 2026.
- It is estimated to receive about 1 visits a month from search, 100% of it organic, across 4 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 168 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #823,249 | ▼ 928 |
| August 2026 | #822,321 | ▼ 16,429 |
| July 2026 | #805,892 | ▲ 13,898 |
| June 2026 | #819,790 | — |
| May 2026 | #819,790 | ▼ 7,079 |
| April 2026 | #812,711 | ▼ 103,215 |
| March 2026 | #709,496 | ▲ 94,343 |
| February 2026 | #803,839 | — |
What this company does
Playtex è il negozio online ufficiale che porta in Italia una selezione curata di biancheria intima di alta qualità, con un focus speciale sui reggiseni, slip e intimo modellante progettato per comfort e sostegno quotidiano. Fondato come marchio iconico nel mondo dell'abbigliamento intimo, Playtex si distingue per i suoi prodotti che combinano innovazione tecnologica nei tessuti con un design inclusivo per diverse ta…
Our read on the site
The SEO health of the website playtex.it is critically poor, with significant deficiencies in on-page elements and technical configurations. Key components such as title tags, meta descriptions, and header tags are missing, which severely limits the site's visibility and indexing potential.
playtex.it Traffic and Visitor Engagement
playtex.it draws an estimated 1 visits a month from search engines. Effectively all of it is organic — about 1 visits from unpaid results. Spread across 4 ranking keywords, that averages roughly 0.3 organic visits per keyword.
Monthly visits
1
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
playtex.it AI Visibility
On our AI visibility scale playtex.it earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
playtex.it LLMS.txt
The llms.txt on playtex.it runs to 168 lines (7,197 characters) across 12 sections, last generated in May 2026. It introduces the site as "PLAYTEX | Reggiseni, slip e intimo modellante". It tells AI engines the business works in Apparel Retail, Intimate Apparel and E-commerce. It describes 5 products, with prices such as Reggiseni Playtex at €25-€45, Slip modellanti at €15-€30 and Intimo giornaliero at €10-€25. Services it lists include Spedizione 24h, Pagamenti sicuri, Resi facili and Guida taglie. The audience it names is Women, aged 25-55 (Italy). Technologies it mentions include HTTPS, E-commerce Platform and Payment Gateway. The keywords it claims start with "Playtex", "reggiseni Playtex", "slip modellanti" and "biancheria intima".
Status
Published
AI engines can read it
Lines
168
In the file
Size
7.2K
Characters
Sections
12
Updated May 9, 2026
What the file says
# PLAYTEX | Reggiseni, slip e intimo modellante ## About Playtex.it è lo store online ufficiale del marchio Playtex in Italia, specializzato in reggiseni, slip e intimo modellante di qualità superiore. Offre spedizione rapida entro 24 ore e transazioni sicure per un'esperienza d'acquisto senza stress. I prodotti sono pensati per donne che cercano comfort, sostegno e stile nella biancheria intima quotidiana. Dal reggiseno push-up allo slip snellente, ogni capo usa tecnologie avanzate per una vestibilità impeccabile. Playtex vanta una storia di oltre 90 anni nell'innovazione tessile, adattandosi alle mode e alle necessità contemporanee. Oggi, il sito serve un pubblico italiano attento alla qualità e alla convenienza. Promozioni frequenti e resi facili rafforzano la fiducia dei clienti. L'intimo modellante aiuta a valorizzare la silhouette naturale senza discomfort. Materiali traspiranti e durevoli definiscono l'offerta premium. Playtex si impegna anche su sostenibilità con linee eco-conscious in arrivo. **Areas of Work:** Apparel Retail, Intimate Apparel, E-commerce ## Things to Remember - **Website:** https://playtex.it - **Address:** - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** EUR - **Company Type:** Private - **Employees:** 501-1000 - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products - **Reggiseni Playtex** (
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Reggiseni Playtex€25-€45
- Slip modellanti€15-€30
- Intimo giornaliero€10-€25
- Reggiseni balconcino€30-€50
- Completi intimo€40-€70
Services it tells AI about
- Spedizione 24hGratis sopra €50
- Pagamenti sicuri
- Resi facili
- Guida taglie
- Supporto clienti
Competitors it names
Audience it targets
Women · 25-55 · Italy
Company type
Private
playtex.it Organic Keywords
Google lists playtex.it for about 4 keywords, which together bring an estimated 1 organic visits a month.
Ranking keywords
4
Found in Google for this domain
Visits they bring
1
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
playtex.it SEO Audit
The latest technical audit of playtex.it scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate a Robots.txt File
- HighDevelop a Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
playtex.it Competitors and Alternatives
Playtex's company profile names https://www.braun.com, https://www.lovehoney.com and https://www.target.com as competitors. Its own llms.txt adds https://www.amazon.com and https://www.walmart.com. Outside its market, the domains ranked closest to it in our worldwide ranking are playstory.ir, playt24.com, ultrafit.com.br and playtermao.com.
playtex.it Company Profile
Playtex è il negozio online ufficiale che porta in Italia una selezione curata di biancheria intima di alta qualità, con un focus speciale sui reggiseni, slip e intimo modellante progettato per comfort e sostegno quotidiano. Fondato come marchio iconico nel mondo dell'abbigliamento intimo, Playtex si distingue per i suoi prodotti che combinano innovazione tecnologica nei tessuti con un design inclusivo per diverse ta…
Playtex was founded in 1931, about 95 years ago, and is headquartered in Italy. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Apparel, Intimate Apparel and E-commerce. Products on record for it: Reggiseni, Slip and Intimo modellante. Total funding on record is Acquired. Its tagline reads: "Reggiseni, slip e intimo modellante".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Italy
- Founded
- 1931
- Employees
- 501-1000
- Revenue
- Not Disclosed
- Funding
- Acquired
- Products
- Reggiseni, Slip, Intimo modellante
playtex.it Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
playtex.it Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for playtex.it yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to playtex.it
Neighbours of #823,249 in our worldwide ranking — each with its own report.
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