Last updated: September 2026
Global rank: Worldwide · 2026-09
#989,684
AI visibility: Grade B
75
SEO health: Latest audit
64
Visits
316
per month, estimated
Keywords
25
ranking in Google
Organic share
100%
316 organic visits
LLMS.txt
Published
155 lines AI engines can read
You're seeing the free preview of plan99.net
plan99.net Company Profile
Plan99 stands as the personal platform of Mike Hearn, a true pioneer in Bitcoin's early days. He jumped into the project around 2009, helping shape its core from the ground up. The site pulls back the curtain on crypto history with things like the Satoshi Emails analysis, piecing together clues about Bitcoin's elusive creator. Mike's writings tackle thorny issues head-on, from blockchain vulnerabilities to the wild w…
Plan99 was founded in 2014, about 12 years ago, and is headquartered in United Kingdom. Its workforce is listed as between 1 and 10 employees. It was founded by Mike Hearn. Its profile files it under Blockchain, with further tags for Cryptocurrency, Bitcoin and DeFi. Total funding on record is Bootstrapped. Its tagline reads: "Uncovering Bitcoin's secrets and blockchain's future through insider eyes".
- Sector
- Blockchain
- Headquarters
- United Kingdom
- Founded
- 2014
- Employees
- 1-10
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- Mike Hearn
plan99.net Web Traffic Statistics
Key findings
- Plan99 (Blockchain) is ranked #989,684 worldwide in our September 2026 domain ranking, up 28,365 places from #1,018,049 in August 2026.
- It is estimated to receive about 316 visits a month from search, 100% of it organic, across 25 ranking keywords.
- Its AI visibility score is 75 out of 100 (grade B), with a published llms.txt of 155 lines.
- Its last technical audit scored 64/100, with "Add Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #989,684 | ▲ 28,365 |
| August 2026 | #1,018,049 | ▼ 5,463 |
| July 2026 | #1,012,586 | ▲ 15,282 |
| June 2026 | #1,027,868 | — |
| May 2026 | #1,027,868 | ▼ 24,512 |
| April 2026 | #1,003,356 | ▼ 25,982 |
| March 2026 | #977,374 | ▼ 88,097 |
| February 2026 | #889,277 | — |
What this company does
Plan99 stands as the personal platform of Mike Hearn, a true pioneer in Bitcoin's early days. He jumped into the project around 2009, helping shape its core from the ground up. The site pulls back the curtain on crypto history with things like the Satoshi Emails analysis, piecing together clues about Bitcoin's elusive creator. Mike's writings tackle thorny issues head-on, from blockchain vulnerabilities to the wild w…
Our read on the site
The overall SEO health of plan99.net shows moderate performance with a score of 64/100. Key issues include missing meta descriptions, broken links, and accessibility challenges that need immediate attention to enhance user experience and search visibility.
plan99.net Traffic and Visitor Engagement
plan99.net draws an estimated 316 visits a month from search engines. Effectively all of it is organic — about 316 visits from unpaid results. Spread across 25 ranking keywords, that averages roughly 13 organic visits per keyword.
Monthly visits
316
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
316
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
plan99.net AI Visibility
On our AI visibility scale plan99.net earns 75 of 100 points, a grade B. It takes full marks for LLMS.txt. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (19/25), Structured data (0/5) and SEO health (16/20).
Grade B
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
82/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
plan99.net LLMS.txt
The llms.txt on plan99.net runs to 155 lines (7,453 characters) across 12 sections, last generated in April 2026. It introduces the site as "Plan99 - Mike Hearn". It tells AI engines the business works in Blockchain, Cryptocurrency, Bitcoin Development, DeFi and FinTech. It describes 4 products, with prices such as Satoshi Emails Analysis at Free, Blockchain Security Guides at Free and Bitcoin Development Tutorials at Free. Services it lists include Bitcoin Consulting, Blockchain Security Audits, Crypto Strategy Sessions and DeFi Workshops. The audience it names is Developers, crypto investors, tech professionals, aged 25-55 (Global). Technologies it mentions include HTTPS and HTML. The keywords it claims start with "Mike Hearn", "Plan99", "Satoshi Emails" and "Bitcoin".
Status
Published
AI engines can read it
Lines
155
In the file
Size
7.5K
Characters
Sections
12
Updated Apr 28, 2026
What the file says
# Plan99 - Mike Hearn ## About Plan99 is Mike Hearn's hub for blockchain wisdom, born from his frontline Bitcoin work. He coded early Bitcoin features and now unpacks its origins via Satoshi Emails breakdowns. The site mixes history lessons with forward looks at security and DeFi. No sales pitch – pure knowledge for builders and thinkers. Mike's real-world scars from scaling wars add weight to every word. It draws devs debugging protocols, traders plotting moves, regulators sniffing policy angles. Content spans smart contracts to NFT pitfalls, all in plain English. That's the hook: depth without doorstopper density. Serving a niche crowd tired of fluff, Plan99 delivers Mike's unvarnished views. His R3 days inform enterprise takes few others match. Long-tail gems like dev guides keep it fresh. Value hits when you spot patterns others miss, like Satoshi's hints at future forks. It's global reach stems from crypto's borderless vibe. Professionals bookmark it for debate fuel. Mike challenges sacred cows, sparking forum firestorms. Over time, it's carved a spot as essential reading. Plan99 eyes crypto's next chapter with Mike at the helm. Regulations loom, and his regulatory reads prep you. Trading strategies evolve with market shifts he flags early. Community trusts it for balance in bull-bear swings. More talks and analyses promise to come. In fintech's frenzy, this stays stead
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Satoshi Emails AnalysisFree
- Blockchain Security GuidesFree
- Bitcoin Development TutorialsFree
- DeFi Trend ReportsFree
Services it tells AI about
- Bitcoin ConsultingContact for pricing
- Blockchain Security AuditsContact for pricing
- Crypto Strategy SessionsContact for pricing
- DeFi WorkshopsContact for pricing
Competitors it names
Audience it targets
Developers, crypto investors, tech professionals · 25-55 · Global
Company type
Private
plan99.net Organic Keywords
Google lists plan99.net for about 25 keywords, which together bring an estimated 316 organic visits a month.
Ranking keywords
25
Found in Google for this domain
Visits they bring
316
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
plan99.net SEO Audit
The latest technical audit of plan99.net scored 64 out of 100 overall. Accessibility is its weakest area at 50, while SEO scores highest at 82. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalAdd Meta Description
- HighFix Broken Links
- HighImplement Viewport Meta Tag
- CriticalCreate Robots.txt and Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
plan99.net Competitors and Alternatives
Plan99's company profile names https://bitcoin.org, https://blockchain.com, https://coinbase.com and https://binance.com as competitors. Its own llms.txt adds https://r3.com and https://ethereum.org. Outside its market, the domains ranked closest to it in our worldwide ranking are shemalefox.com, domain-name-servers.net, rocketedx.com and growthlist.co.
plan99.net Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
plan99.net Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for plan99.net yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
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