pir.org — August 2026 traffic, keywords & AI visibility

Search engines send pir.org an estimated 16,600 visits a month. Effectively all of it is organic — about 16,600 visits from unpaid results. Spread across 267 ranking keywords, that averages roughly 62 organic visits per keyword.

pir.org scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

The llms.txt on pir.org runs to 156 lines (9,012 characters) across 12 sections, last generated in April 2026. It introduces the site as "Public Interest Registry - PIR". It tells AI engines the business works in Domain Registry, Nonprofit Support, Digital Transformation and Internet Governance. It describes 4 products, with prices such as Registry Insights Reports at Free / Premium tiers. Services it lists include Domain Registration Management, Nonprofit Digital Advisory, Custom Registry Solutions and Impact Measurement Workshops. The audience it names is Nonprofits, Charities, NGOs, aged All Ages (Global). Technologies it mentions include HTTPS, robots.txt, sitemap.xml and Viewport Meta Tag. The keywords it claims start with ".ORG domains", ".ORG impact", "nonprofit organizations" and "digital transformation". It gives the company type as Nonprofit.

# Public Interest Registry - PIR

## About
Public Interest Registry stands as the nonprofit guardian of the .ORG domain, a space that's been fueling missions since they took the reins in 2002. Over 10 million domains later, they've built a legacy of trust for nonprofits chasing digital clout amid fundraising hustles and community builds. PIR dives deep into supporting orgs with everything from seamless registrations to strategies that amp up online impact and sustainability. They dish out real-world case studies and tips on volunteer tools, marketing smarts, and measuring what matters. No corporate greed here—all proceeds loop back to bolster the sector. Their platform hums with security, keeping bad actors at bay while .ORG stays the go-to for authenticity. Global reach means nonprofits anywhere can snag that .ORG vibe effortlessly. PIR's always evolving, tackling digital shifts head-on with partnerships and fresh resources. They spotlight success stories that inspire the next wave of changemakers. From local food banks to international aid groups, .ORG via PIR powers the inspiration. Events and webinars keep the community buzzing. Robust tech backbone ensures uptime and reliability. They're the unsung heroes making the internet friendlier for good causes. Forward-thinking on privacy and ethics sets them apart. Nonprofits lean on PIR not just for domains, but for growth hacks 

Google lists pir.org for about 267 keywords, which together bring an estimated 16,600 organic visits a month.

The latest technical audit of pir.org scored 90 out of 100 overall. Performance is its weakest area at 80, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Public Interest Registry's company profile names https://www.techsoup.org, https://www.guidestar.org, https://www.charitynavigator.org and https://www.nonprofitquarterly.org as competitors. Its own llms.txt adds https://www.councilofnonprofits.org and https://www.networkforgood.com. Outside its market, the domains ranked closest to it in our worldwide ranking are cag.gov.in, romtelecom.net, seb.ee and sca.org.

https://www.techsoup.org

https://www.guidestar.org

https://www.charitynavigator.org

https://www.nonprofitquarterly.org

https://www.councilofnonprofits.org

https://www.networkforgood.com