Last updated: August 2026
Global rank: Worldwide · 2026-08
#98,263
AI visibility: Grade C
64
SEO health: Latest audit
0
Visits
3.9K
per month, estimated
Keywords
491
ranking in Google
Organic share
100%
3.9K organic visits
LLMS.txt
Published
149 lines AI engines can read
You're seeing the free preview of picnic.app
picnic.app Web Traffic Statistics
Key findings
- Picnic (Grocery Delivery) is ranked #98,263 worldwide in our August 2026 domain ranking, inside the top 100,000, up 2,521 places from #100,784 in July 2026.
- It is estimated to receive about 3,945 visits a month from search, 100% of it organic, across 491 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 149 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #98,263 | ▲ 2,521 |
| July 2026 | #100,784 | ▼ 2,527 |
| June 2026 | #98,257 | — |
| May 2026 | #98,257 | ▲ 4,746 |
| April 2026 | #103,003 | ▼ 6,517 |
| March 2026 | #96,486 | ▲ 6,811 |
| February 2026 | #103,297 | — |
What this company does
Picnic is a pioneering online-only supermarket based in the Netherlands, revolutionizing grocery shopping through its mobile app. Customers can order a wide range of fresh groceries, household essentials, and specialty items with just a few taps. The company emphasizes speed, with deliveries often completed within hours of ordering. Picnic operates its own fleet of electric vehicles to ensure sustainable last-mile de…
Our read on the site
The overall SEO health of https://picnic.app is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which severely hinder search engine indexin…
picnic.app Traffic and Visitor Engagement
Search engines send picnic.app an estimated 3,945 visits a month. Effectively all of it is organic — about 3,945 visits from unpaid results. Spread across 491 ranking keywords, that averages roughly 8.0 organic visits per keyword.
Monthly visits
3.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.9K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
picnic.app AI Visibility
picnic.app scores 64 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
picnic.app LLMS.txt
The llms.txt on picnic.app runs to 149 lines (6,897 characters) across 12 sections, last generated in April 2026. It introduces the site as "picnic.app". It tells AI engines the business works in Grocery Delivery, E-commerce, Logistics and Retail Tech. It describes 4 products, with prices such as Picnic App at Free and Meal Kits at $10-20/kit. Services it lists include Same-Day Delivery, Subscription Boxes, Personalized Recommendations and Eco-Friendly Logistics. The audience it names is Urban families, millennials, aged 25-55 (Netherlands). Technologies it mentions include React Native, AWS, Kubernetes, TensorFlow and PostgreSQL. The keywords it claims start with "online grocery", "delivery app", "netherlands supermarket" and "sustainable shopping".
Status
Published
AI engines can read it
Lines
149
In the file
Size
6.9K
Characters
Sections
12
Updated Apr 21, 2026
What the file says
# picnic.app ## About Picnic operates as an innovative online supermarket exclusively through its app, serving the Netherlands with ultra-fast grocery delivery. It offers thousands of products including fresh produce, dairy, meats, and pantry staples at competitive prices. The company uses proprietary technology for efficient picking, packing, and electric vehicle delivery. Picnic eliminates traditional store overheads, passing savings to customers. Deliveries arrive in dedicated time slots, often within minutes. Sustainability drives its operations with a zero-emission fleet. Personalized shopping lists and AI recommendations enhance user experience. Expansion has covered major Dutch cities and suburbs. High repeat usage stems from reliability and quality. Picnic sources locally for freshness. The app supports subscriptions for regulars. Dynamic promotions keep costs low. Tech infrastructure handles peak demands seamlessly. Customer service is app-integrated. The model scales via dark stores. Unicorn status reflects investor confidence. Future growth targets Europe. Data analytics optimize everything. Community engagement boosts loyalty. Picnic redefines retail convenience. **Areas of Work:** Grocery Delivery, E-commerce, Logistics, Retail Tech ## Things to Remember - **Website:** https://picnic.app - **Address:** Amsterdam, Netherlands - **Contact:** - **Phone:** - **Hou
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Picnic AppFree
- Fresh Produce DeliveryContact for pricing
- Household EssentialsContact for pricing
- Meal Kits$10-20/kit
Services it tells AI about
- Same-Day DeliveryIncluded
- Subscription Boxes$50/month
- Personalized RecommendationsFree
- Eco-Friendly LogisticsIncluded
Competitors it names
Audience it targets
Urban families, millennials · 25-55 · Netherlands
Company type
Private
picnic.app Organic Keywords
Google lists picnic.app for about 491 keywords, which together bring an estimated 3,945 organic visits a month.
Ranking keywords
491
Found in Google for this domain
Visits they bring
3.9K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
picnic.app SEO Audit
The latest technical audit of picnic.app scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- CriticalCreate Robots.txt and Sitemap.xml
- HighAdd Viewport Meta Tag
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
picnic.app Competitors and Alternatives
Picnic's company profile names ah.nl, jumbo.com, coop.nl and bol.com as competitors. Its own llms.txt adds instacart.com and hellofresh.nl. Outside its market, the domains ranked closest to it in our worldwide ranking are rozint.net, timelycare.com, shohoz.com and nameshield.net.
picnic.app Company Profile
Picnic is a pioneering online-only supermarket based in the Netherlands, revolutionizing grocery shopping through its mobile app. Customers can order a wide range of fresh groceries, household essentials, and specialty items with just a few taps. The company emphasizes speed, with deliveries often completed within hours of ordering. Picnic operates its own fleet of electric vehicles to ensure sustainable last-mile de…
Founded in 2017 (about 9 years ago), Picnic is based in Amsterdam, Netherlands. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Grocery Delivery, with further tags for E-commerce, Retail and Logistics. Products on record for it: Picnic Mobile App and Online Grocery Delivery Service. Total funding on record is $2B. Its tagline reads: "Online supermarket delivering groceries fast and sustainably".
- Sector
- Grocery Delivery
- Headquarters
- Amsterdam, Netherlands
- Founded
- 2017
- Employees
- 1001-5000
- Revenue
- Not Disclosed
- Funding
- $2B
- Products
- Picnic Mobile App, Online Grocery Delivery Service
picnic.app Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
picnic.app Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for picnic.app yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to picnic.app
Neighbours of #98,263 in our worldwide ranking — each with its own report.
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