Last updated: September 2026
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penny.ro Company Profile
PENNY operates a series of grocery stores in Romania designed to make shopping for daily essentials straightforward and affordable. Inside each location, you'll find aisles filled with fresh fruits and vegetables, dairy products, meats, baked goods, and a variety of non-perishable items that cover most household requirements. The company keeps its operations focused on these core offerings so that prices stay reasona…
Founded in 2009 (about 17 years ago), PENNY is based in Bucharest, Romania. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Retail, with further tags for Grocery, E-commerce and Discount Store. Products on record for it: Grocery Items, Household Products, Fresh Produce and Beverages. Reported revenue is $300M (2022). Its tagline reads: "La PENNY, economisim bani, nu calitate.".
- Sector
- Retail
- Headquarters
- Bucharest, Romania
- Founded
- 2009
- Employees
- 1001-5000
- Revenue
- $300M (2022)
- Funding
- Not Disclosed
- Products
- Grocery Items, Household Products, Fresh Produce, Beverages
penny.ro Web Traffic Statistics
Key findings
- PENNY (Retail) is ranked #193,002 worldwide in our September 2026 domain ranking, down 2,980 places from #190,022 in August 2026.
- It is estimated to receive about 100 visits a month from search, 100% of it organic, across 132 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 152 lines.
- Its last technical audit scored 76/100, with "Add H1 Tags to All Pages" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #193,002 | ▼ 2,980 |
| August 2026 | #190,022 | ▼ 2,740 |
| July 2026 | #187,282 | ▼ 3,962 |
| June 2026 | #183,320 | — |
| May 2026 | #183,320 | ▲ 8,342 |
| April 2026 | #191,662 | ▼ 8,738 |
| March 2026 | #182,924 | ▲ 5,926 |
| February 2026 | #188,850 | — |
What this company does
PENNY operates a series of grocery stores in Romania designed to make shopping for daily essentials straightforward and affordable. Inside each location, you'll find aisles filled with fresh fruits and vegetables, dairy products, meats, baked goods, and a variety of non-perishable items that cover most household requirements. The company keeps its operations focused on these core offerings so that prices stay reasona…
Our read on the site
The overall SEO health of penny.ro is moderate, with a strong SEO score of 100 but significant performance issues reflected in a low score of 31. The site lacks critical on-page elements such as H1 tags and has missing alt attributes for images, which can hinder both user experience and search engine visibility.
penny.ro Traffic and Visitor Engagement
Search engines send penny.ro an estimated 100 visits a month. Effectively all of it is organic — about 100 visits from unpaid results. Spread across 132 ranking keywords, that averages roughly 0.8 organic visits per keyword.
Monthly visits
100
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
100
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
penny.ro AI Visibility
penny.ro scores 94 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
penny.ro LLMS.txt
The llms.txt on penny.ro runs to 152 lines (6,166 characters) across 12 sections, last generated in March 2026. It introduces the site as "PENNY Romania Official Website". It tells AI engines the business works in Retail, Grocery and Discount Store. It describes 4 products, including Grocery Items, Fresh Produce and Household Products. Services it lists include In-Store Shopping and Customer Support. The audience it names is Families, Budget-Conscious Consumers, Students, Professionals, aged 18-54 (Romania). Technologies it mentions include HTML5, CSS3, JavaScript, PHP and MySQL. The keywords it claims start with "PENNY store", "PENNY offers", "PENNY discounts" and "discount grocery".
Status
Published
AI engines can read it
Lines
152
In the file
Size
6.2K
Characters
Sections
12
Updated Mar 24, 2026
What the file says
# PENNY Romania Official Website ## About PENNY is a leading retail chain in Romania, dedicated to offering high-quality grocery and household products at affordable prices. The company focuses on providing weekly deals and a wide range of items to cater to budget-conscious consumers. With numerous store locations across the country, PENNY ensures convenient shopping experiences while maintaining a commitment to product quality and customer savings. **Areas of Work:** Retail, Grocery, Discount Store ## Things to Remember - **Website:** https://penny.ro - **Address:** Bucharest, Romania - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Sun: 8AM-10PM - **Timezone:** Europe/Bucharest - **Currency:** RON - **Company Type:** Private - **Employees:** 1500 employees - **Revenue:** $300M - **Hiring Status:** Yes, actively hiring ## Products - **Grocery Items** (Varies by product): A wide selection of everyday grocery essentials including canned goods, snacks, and pantry staples. - **Fresh Produce** (Varies by product): Fresh fruits and vegetables sourced locally and internationally to ensure quality and freshness. - **Household Products** (Varies by product): Cleaning supplies, personal care items, and other household essentials at competitive prices. - **Beverages** (Varies by product): A variety of drinks including soft drinks, juices, water, and alcohol
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Grocery ItemsVaries by product
- Fresh ProduceVaries by product
- Household ProductsVaries by product
- BeveragesVaries by product
Services it tells AI about
- In-Store ShoppingFree
- Customer SupportFree
Competitors it names
Audience it targets
Families, Budget-Conscious Consumers, Students, Professionals · 18-54 · Romania
Company type
Private · actively hiring
penny.ro Organic Keywords
Google lists penny.ro for about 132 keywords, which together bring an estimated 100 organic visits a month.
Ranking keywords
132
Found in Google for this domain
Visits they bring
100
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
penny.ro SEO Audit
The latest technical audit of penny.ro scored 76 out of 100 overall. Performance is its weakest area at 31, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalAdd H1 Tags to All Pages
- HighOptimize Image Alt Attributes
- CriticalEnhance Page Load Speed
- HighImplement a Content Strategy
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
penny.ro Competitors and Alternatives
PENNY's company profile names carrefour.com, lidl.com and kaufland.ro as competitors. Its own llms.txt adds aldi.com, walmart.com and target.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ito.org.tr, sharkscope.com, flixbus.pt and cjint.kr.
penny.ro Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
penny.ro Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for penny.ro yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to penny.ro
Neighbours of #193,002 in our worldwide ranking — each with its own report.
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