Last updated: August 2026
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penny.de Web Traffic Statistics
Key findings
- Penny (Retail) is ranked #47,318 worldwide in our August 2026 domain ranking, inside the top 100,000, up 127 places from #47,445 in July 2026.
- It is estimated to receive about 1,371 visits a month from search, 100% of it organic, across 590 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 164 lines.
- Its last technical audit scored 87/100, with "Implement Robots.txt File" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #47,318 | ▲ 127 |
| July 2026 | #47,445 | ▲ 834 |
| June 2026 | #48,279 | — |
| May 2026 | #48,279 | ▲ 184 |
| April 2026 | #48,463 | ▼ 671 |
| March 2026 | #47,792 | ▲ 1,412 |
| February 2026 | #49,204 | — |
What this company does
Penny operates as a food discount retailer with locations throughout Germany. The company stocks a wide variety of groceries including fresh fruits and vegetables, dairy products, meat, baked goods, and pantry staples along with basic household items. Shoppers can browse current promotions both in the physical stores and through the website, which highlights ongoing deals and additional services available at many loc…
Our read on the site
Significant improvements needed.
penny.de Traffic and Visitor Engagement
Search engines send penny.de an estimated 1,371 visits a month. Effectively all of it is organic — about 1,371 visits from unpaid results. Spread across 590 ranking keywords, that averages roughly 2.3 organic visits per keyword.
Monthly visits
1.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
penny.de AI Visibility
penny.de scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
penny.de LLMS.txt
The llms.txt on penny.de runs to 164 lines (7,341 characters) across 12 sections, last generated in March 2026. It introduces the site as "Penny - Discount Supermarket". It tells AI engines the business works in Retail, Grocery and Discount Supermarket. It describes 5 products, including Fresh Produce, Household Essentials and Packaged Grocery Products. Services it lists include In-Store Shopping, Penny App Coupons and Weekly Deals. The audience it names is Families, Individuals, Budget-Conscious Shoppers, aged All ages (Germany). Technologies it mentions include React, Node.js, AWS and MySQL. The keywords it claims start with "discount supermarket", "grocery shopping", "affordable groceries" and "fresh produce".
Status
Published
AI engines can read it
Lines
164
In the file
Size
7.3K
Characters
Sections
12
Updated Mar 22, 2026
What the file says
# Penny - Discount Supermarket ## About Penny is a leading discount supermarket chain in Germany, dedicated to providing high-quality grocery products at competitive prices. With a strong focus on affordability and customer satisfaction, Penny serves local neighborhoods by offering fresh produce, everyday essentials, and exclusive deals. The company strives to make shopping convenient and budget-friendly, ensuring that customers can save while enjoying quality products. Penny operates numerous stores across Germany, catering to millions of customers with a commitment to value and service. **Areas of Work:** Retail, Grocery, Discount Supermarket ## Things to Remember - **Website:** https://penny.de - **Address:** Cologne, Germany - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Sat: 8AM-8PM - **Timezone:** Europe/Berlin - **Currency:** EUR - **Company Type:** Private - **Employees:** 30000 employees - **Revenue:** $3.1B - **Hiring Status:** Yes, actively hiring ## Products - **Fresh Produce** (Varies by item): A wide selection of fresh fruits and vegetables sourced from local and international suppliers, ensuring quality and freshness. - **Household Essentials** (Varies by item): Everyday household items including cleaning supplies, toiletries, and kitchen essentials at discounted prices. - **Packaged Grocery Products** (Varies by item): A variety of
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Fresh ProduceVaries by item
- Household EssentialsVaries by item
- Packaged Grocery ProductsVaries by item
- Dairy ProductsVaries by item
- Bakery ItemsVaries by item
Services it tells AI about
- In-Store ShoppingFree
- Penny App CouponsFree
- Weekly DealsFree
Competitors it names
Audience it targets
Families, Individuals, Budget-Conscious Shoppers · All ages · Germany
Company type
Private · actively hiring
penny.de Organic Keywords
Google lists penny.de for about 590 keywords, which together bring an estimated 1,371 organic visits a month.
Ranking keywords
590
Found in Google for this domain
Visits they bring
1.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
penny.de SEO Audit
The latest technical audit of penny.de scored 87 out of 100 overall. Performance is its weakest area at 66, while SEO scores highest at 92. The audit makes 10 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- HighImplement Robots.txt File
- HighCreate and Submit Sitemap
- MediumOptimize Images
- MediumMinimize HTTP Requests
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
penny.de Competitors and Alternatives
Penny's company profile names aldi.de, lidl.de and rewe.de as competitors. Its own llms.txt adds edeka.de and netto.de. Outside its market, the domains ranked closest to it in our worldwide ranking are playboard.co, hellporno.com, openshot.org and motoblouz.com.
penny.de Company Profile
Penny operates as a food discount retailer with locations throughout Germany. The company stocks a wide variety of groceries including fresh fruits and vegetables, dairy products, meat, baked goods, and pantry staples along with basic household items. Shoppers can browse current promotions both in the physical stores and through the website, which highlights ongoing deals and additional services available at many loc…
Founded in 1994 (about 32 years ago), Penny is based in Cologne, Germany. Its workforce is listed as between 10,001 and 50,000 employees. Its profile files it under Retail, with further tags for Grocery, E-commerce and Discount Supermarket. Products on record for it: Grocery Products, Fresh Produce and Household Essentials. Reported revenue is $3.1B (2022). Its tagline reads: "Dein Lebensmittel-Discounter | PENNY.de".
- Sector
- Retail
- Headquarters
- Cologne, Germany
- Founded
- 1994
- Employees
- 10001-50000
- Revenue
- $3.1B (2022)
- Funding
- Not Disclosed
- Products
- Grocery Products, Fresh Produce, Household Essentials
penny.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
penny.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for penny.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to penny.de
Neighbours of #47,318 in our worldwide ranking — each with its own report.
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