Last updated: September 2026

Sep 2026

peerby.com — September 2026 traffic, keywords & AI visibility

PeerbyRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#278,265

AI visibility: Grade D

59

SEO health: Latest audit

0

Visits

192

per month, estimated

Keywords

248

ranking in Google

Organic share

100%

192 organic visits

LLMS.txt

Published

73 lines AI engines can read

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peerby.com Company Profile

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Peerby runs a neighborhood-focused rental marketplace that lets people borrow tools, gear, and household items from others close by instead of buying new. The platform started as a simple way for locals to share what they already own and has grown into a full online service covering everything from power drills to party tents. Users post what they need and nearby members respond with offers, keeping transactions quic…

Peerby was founded in 2012, about 14 years ago, and is headquartered in Amsterdam, Netherlands. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sharing Economy and Peer-to-Peer Rental Marketplace. Total funding on record is Bootstrapped. Its tagline reads: "Share and rent stuff with people nearby".

Retail, E-commerce & Consumer GoodsSharing EconomyPeer-to-Peer Rental Marketplace
Sector
Retail, E-commerce & Consumer Goods
Headquarters
Amsterdam, Netherlands
Founded
2012
Employees
11-50
Revenue
Not Disclosed
Funding
Bootstrapped

peerby.com Web Traffic Statistics

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Key findings

  • Peerby (Retail, E-commerce & Consumer Goods) is ranked #278,265 worldwide in our September 2026 domain ranking, up 17,053 places from #295,318 in August 2026.
  • It is estimated to receive about 192 visits a month from search, 100% of it organic, across 248 ranking keywords.
  • Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 73 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
peerby.com global rank history
MonthRankMove
September 2026#278,265▲ 17,053
August 2026#295,318▲ 16,983
July 2026#312,301▼ 5,179
June 2026#307,122—
May 2026#307,122▲ 1,890
April 2026#309,012▲ 9,673
March 2026#318,685▼ 12,872
February 2026#305,813—

What this company does

Peerby runs a neighborhood-focused rental marketplace that lets people borrow tools, gear, and household items from others close by instead of buying new. The platform started as a simple way for locals to share what they already own and has grown into a full online service covering everything from power drills to party tents. Users post what they need and nearby members respond with offers, keeping transactions quic…

Our read on the site

The overall SEO health of peerby.com is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues, including the absence of a viewport meta tag, robots.txt, and sitemap, hinder the site's performance and visibility.

Retail, E-commerce & Consumer GoodsSharing EconomyPeer-to-Peer Rental Marketplace

peerby.com Traffic and Visitor Engagement

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peerby.com draws an estimated 192 visits a month from search engines. Effectively all of it is organic — about 192 visits from unpaid results. Spread across 248 ranking keywords, that averages roughly 0.8 organic visits per keyword.

Monthly visits

192

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

192

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

peerby.com AI Visibility

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On our AI visibility scale peerby.com earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).

59out of 100

Grade D

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data0/5

Not detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

peerby.com LLMS.txt

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The llms.txt on peerby.com runs to 73 lines (3,653 characters) across 12 sections, last generated in May 2026. It introduces the site as "Peerby - Rent and share with neighbors". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; Sharing Economy; and Peer-to-Peer Rental Marketplace. It describes 2 products, with prices such as Peerby Free at Free. Services it lists include Item Matching and Local Delivery Help. Technologies it mentions include HTTPS. The keywords it claims start with "peer-to-peer rental", "sharing economy", "rental marketplace" and "sustainable rentals".

Status

Published

AI engines can read it

Lines

73

In the file

Size

3.7K

Characters

Sections

12

Updated May 25, 2026

What the file says

# Peerby - Rent and share with neighbors

## About
Peerby runs a neighborhood-focused rental marketplace that lets people borrow tools, gear, and household items from others close by instead of buying new. The platform started as a simple way for locals to share what they already own and has grown into a full online service covering everything from power drills to party tents. Users post what they need and nearby members respond with offers, keeping transactions quick and personal. It cuts down on waste by making better use of things that sit idle most of the time. Homeowners, hobbyists, and small event organizers make up the main crowd that uses it regularly. The service works best in dense cities where people live close enough to actually hand items over. Peerby also pushes a sustainability angle, showing how sharing reduces the need for constant new purchases. Listings stay local so transport stays short and cheap. The company keeps the model simple with no middleman fees on most swaps, just a small optional premium for extra features. Over time it has built trust through ratings and verified profiles so strangers feel okay lending to each other. Many users come back because they save money and meet neighbors they would not have known otherwise. The site runs on basic web tech that works on phones without needing an app. It expanded from the Netherlands into a handful of oth

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Retail, E-commerce & Consumer GoodsSharing EconomyPeer-to-Peer Rental Marketplace

Keywords it claims

peer-to-peer rentalsharing economyrental marketplacesustainable rentalscommunity sharingonline rentalslocal rental servicesitem rentalpeer-to-peer sharingrenting tools online

Technologies

HTTPS

Products it tells AI about

  • Peerby FreeFree
  • Peerby PlusContact for pricing

Services it tells AI about

  • Item Matching
  • Local Delivery Help

Competitors it names

rentmyitems.comsharetribe.comborrowlenses.comrentstuff.comzilok.comurbansitter.com

Company type

Private

peerby.com Organic Keywords

See all keywords

Google lists peerby.com for about 248 keywords, which together bring an estimated 192 organic visits a month.

Ranking keywords

248

Found in Google for this domain

Visits they bring

192

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsSharing EconomyPeer-to-Peer Rental Marketplace

peerby.com SEO Audit

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The latest technical audit of peerby.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • CriticalAdd H1 Tags
  • HighCreate a Robots.txt File
  • HighDevelop a Sitemap.xml

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

peerby.com Competitors and Alternatives

Compare competitors

Peerby's company profile names rentmyitems.com, sharetribe.com, borrowlenses.com and rentstuff.com as competitors. Its own llms.txt adds zilok.com and urbansitter.com. Outside its market, the domains ranked closest to it in our worldwide ranking are cardanofoundation.org, monopoly-live-bangladesh.com, elitepipeiraq.com and theenergycollective.com.

rentmyitems.com
sharetribe.com
borrowlenses.com
rentstuff.com
zilok.com
urbansitter.com

peerby.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to peerby.com

Neighbours of #278,265 in our worldwide ranking — each with its own report.

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