Last updated: September 2026
Global rank: Worldwide · 2026-09
#242,283
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
111.4K
per month, estimated
Keywords
3.7K
ranking in Google
Organic share
100%
111.4K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of ozracing.com
ozracing.com Company Profile
OZ Racing has been at the forefront of high-performance wheel manufacturing since the 1970s, crafting lightweight alloy wheels that dominate both professional racing circuits and street driving scenes. Known for their cutting-edge designs and superior engineering, OZ wheels are trusted by top motorsport teams in Formula 1, rally, and endurance racing. The company blends Italian craftsmanship with advanced metallurgy…
OZ Racing was founded in 1971, about 55 years ago, and is headquartered in Bassano del Grappa, Italy. Its workforce is listed as between 201 and 500 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Manufacturing, Industrials & Materials; Automotive Parts; and Performance Wheels. Products on record for it: Leggera HLT Forged Wheels, Racing NT1 Track Wheels, Superturismo Street Wheels and Iridium Custom Alloy Rims. Total funding on record is Bootstrapped. Its tagline reads: "Premium Performance Wheels for Racing and Street Enthusiasts".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Bassano del Grappa, Italy
- Founded
- 1971
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Leggera HLT Forged Wheels, Racing NT1 Track Wheels, Superturismo Street Wheels, Iridium Custom Alloy Rims
ozracing.com Web Traffic Statistics
Key findings
- OZ Racing (Retail, E-commerce & Consumer Goods) is ranked #242,283 worldwide in our September 2026 domain ranking, up 985 places from #243,268 in August 2026.
- It is estimated to receive about 111,400 visits a month from search, 100% of it organic, across 3,656 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #242,283 | ▲ 985 |
| August 2026 | #243,268 | ▲ 238 |
| July 2026 | #243,506 | ▼ 8,209 |
| June 2026 | #235,297 | — |
| May 2026 | #235,297 | ▲ 19,322 |
| April 2026 | #254,619 | ▼ 25,401 |
| March 2026 | #229,218 | ▼ 9,868 |
| February 2026 | #219,350 | — |
What this company does
OZ Racing has been at the forefront of high-performance wheel manufacturing since the 1970s, crafting lightweight alloy wheels that dominate both professional racing circuits and street driving scenes. Known for their cutting-edge designs and superior engineering, OZ wheels are trusted by top motorsport teams in Formula 1, rally, and endurance racing. The company blends Italian craftsmanship with advanced metallurgy…
Our read on the site
The website ozracing.com exhibits significant SEO deficiencies, particularly in on-page elements such as missing title and meta descriptions, as well as a lack of structured headings. Technical aspects also require attention, including the absence of a viewport meta tag, robots.txt, sitemap, and favicon, which could hi…
ozracing.com Traffic and Visitor Engagement
ozracing.com draws an estimated 111,400 visits a month from search engines. Effectively all of it is organic — about 111,400 visits from unpaid results. Spread across 3,656 ranking keywords, that averages roughly 30 organic visits per keyword.
Monthly visits
111.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
111.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
ozracing.com AI Visibility
On our AI visibility scale ozracing.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
ozracing.com LLMS.txt
The llms.txt on ozracing.com runs to 81 lines (3,730 characters) across 12 sections, last generated in May 2026. It introduces the site as "OZ Racing - Performance Wheels". It tells AI engines the business works in Automotive Parts, Performance Accessories and Racing Equipment. It describes 5 products, with prices such as Leggera HLT at $1,200-$2,500 per wheel; Superturismo LM at $800-$1,800; and Iridium at $1,000-$2,200. Services it lists include Wheel Customization, Fitment Consulting, Maintenance & Refinishing and Racing Sponsorships. The audience it names is Male-skewed automotive enthusiasts, racers, aged 25-55 (Europe, North America, Global). Technologies it mentions include HTTPS, E-commerce Platform, Product Configurator and Inventory Management. The keywords it claims start with "OZ Racing wheels", "performance wheels", "racing wheels" and "car accessories".
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.7K
Characters
Sections
12
Updated May 14, 2026
What the file says
# OZ Racing - Performance Wheels ## About OZ Racing crafts world-class alloy wheels for racing pros and street drivers alike, drawing on decades of Italian engineering prowess to deliver lightweight, durable rims that shave seconds off lap times and amp up road style. From Forgiato-inspired forged wheels to track-proven slicks, their catalog covers every need for high-stakes performance. They cater to teams in F1, rally, and GT racing while offering street wheels for tuners who want that pro edge. Innovation drives everything—advanced flow-forming tech keeps weights down without skimping on strength. Global shipping and dealer support make it easy for anyone to spec the perfect set. Maintenance tips and custom orders keep owners hooked for life. Sponsorships with top drivers prove their mettle on the circuit. Sustainability efforts include eco-friendly alloys and recycling programs. Enthusiast forums buzz with OZ fitment stories and dyno tests. Whether you're chasing podiums or just weekend thrills, OZ Racing equips you to go faster, look sharper, and own the road. **Areas of Work:** Automotive Parts, Performance Accessories, Racing Equipment ## Things to Remember - **Website:** https://ozracing.com - **Address:** Bassano del Grappa, Italy - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** EUR - **Company Type:** Private - **Employees:** 201-500 - *
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Leggera HLT$1,200-$2,500 per wheel
- Racing NT1Contact for pricing
- Superturismo LM$800-$1,800
- Iridium$1,000-$2,200
- Veloce Tires$250-$500 each
Services it tells AI about
- Wheel CustomizationCustom quote
- Fitment ConsultingFree with purchase
- Maintenance & Refinishing$200-$800
- Racing SponsorshipsPartnership-based
- Global ShippingVaries by location
Competitors it names
Audience it targets
Male-skewed automotive enthusiasts, racers · 25-55 · Europe, North America, Global
Company type
Private
ozracing.com Organic Keywords
Google lists ozracing.com for about 3,656 keywords, which together bring an estimated 111,400 organic visits a month.
Ranking keywords
3.7K
Found in Google for this domain
Visits they bring
111.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
ozracing.com SEO Audit
The latest technical audit of ozracing.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- CriticalCreate a Robots.txt File
- CriticalDevelop a Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
ozracing.com Competitors and Alternatives
OZ Racing's company profile names https://www.racingwheels.com, https://www.performancewheels.com, https://www.autoparts.com and https://www.tirerack.com as competitors. Its own llms.txt adds https://www.bbs.com, https://www.brembo.com, https://www.enkei.com, https://www.rayswheels.co.jp and https://www.sparco.it. Outside its market, the domains ranked closest to it in our worldwide ranking are icuracao.com, seduniafinal.com, sekabet1590.com and sfx-tula.ru.
ozracing.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
ozracing.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for ozracing.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #242,283 in our worldwide ranking — each with its own report.
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