Last updated: September 2026
Global rank: Worldwide · 2026-09
#262,963
AI visibility: Grade A+
94
SEO health: Latest audit
83
Visits
654
per month, estimated
Keywords
209
ranking in Google
Organic share
100%
654 organic visits
LLMS.txt
Published
169 lines AI engines can read
You're seeing the free preview of outsider.com
outsider.com Company Profile
Outsider crafts high-quality insulated stainless steel drinkware that's tough enough for real adventures but sleek enough for everyday life. Their patent-pending travel mugs feature rotating handles that actually fit in cupholders, solving that eternal road trip frustration. From massive 40oz tumblers to sleek coffee cups and water bottles, everything keeps drinks ice-cold or piping hot for hours on end. They've got…
Outsider was founded in 2020, about 6 years ago. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Drinkware, Insulated Mugs and Outdoor Gear. Products on record for it: Everyday 40 oz Tumbler, Travel Coffee Mugs with Rotating Handles, Insulated Water Bottles and Beverage Sleeves. Total funding on record is Bootstrapped. Its tagline reads: "Insulated Travel Coffee Mugs, Bottles & Cups – Built to be enjoyed with fellow Outsiders".
- Sector
- Retail, E-commerce & Consumer Goods
- Founded
- 2020
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Everyday 40 oz Tumbler, Travel Coffee Mugs with Rotating Handles, Insulated Water Bottles, Beverage Sleeves
outsider.com Web Traffic Statistics
Key findings
- Outsider (Retail, E-commerce & Consumer Goods) is ranked #262,963 worldwide in our September 2026 domain ranking, down 9,353 places from #253,610 in August 2026.
- It is estimated to receive about 654 visits a month from search, 100% of it organic, across 209 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 169 lines.
- Its last technical audit scored 83/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #262,963 | ▼ 9,353 |
| August 2026 | #253,610 | ▼ 5,796 |
| July 2026 | #247,814 | ▼ 6,959 |
| June 2026 | #240,855 | — |
| May 2026 | #240,855 | ▲ 6,251 |
| April 2026 | #247,106 | ▲ 10,230 |
| March 2026 | #257,336 | ▼ 782 |
| February 2026 | #256,554 | — |
What this company does
Outsider crafts high-quality insulated stainless steel drinkware that's tough enough for real adventures but sleek enough for everyday life. Their patent-pending travel mugs feature rotating handles that actually fit in cupholders, solving that eternal road trip frustration. From massive 40oz tumblers to sleek coffee cups and water bottles, everything keeps drinks ice-cold or piping hot for hours on end. They've got…
Our read on the site
The overall SEO health of Outsider.com is moderately strong, with excellent accessibility and best practices scores. However, significant improvements are needed in on-page SEO elements, particularly in heading structure and image optimization, to enhance visibility and user experience.
outsider.com Traffic and Visitor Engagement
outsider.com draws an estimated 654 visits a month from search engines. Effectively all of it is organic — about 654 visits from unpaid results. Spread across 209 ranking keywords, that averages roughly 3.1 organic visits per keyword.
Monthly visits
654
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
654
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
outsider.com AI Visibility
On our AI visibility scale outsider.com earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
83/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
outsider.com LLMS.txt
The llms.txt on outsider.com runs to 169 lines (8,630 characters) across 12 sections, last generated in May 2026. It introduces the site as "Shop Outsider: Insulated Travel Coffee Mugs, Bottles & Cups – Outsider.com". It tells AI engines the business works in Drinkware Manufacturing, E-commerce Retail and Outdoor Lifestyle Products. It describes 5 products, with prices such as Everyday 40 oz Tumbler at $45, Travel Coffee Mug at $35 and Insulated Water Bottle at $40. Services it lists include Custom Drinkware, Bulk Orders, Global Shipping and Product Customization Design. The audience it names is Outdoor enthusiasts, commuters, campers, eco-conscious consumers, aged 25-55 (USA, Global). Technologies it mentions include HTTPS Security, Robots.txt, Sitemap.xml, Responsive Viewport and E-commerce Platform. The keywords it claims start with "insulated travel mugs", "coffee tumblers", "stainless steel mugs" and "custom mugs".
Status
Published
AI engines can read it
Lines
169
In the file
Size
8.6K
Characters
Sections
12
Updated May 11, 2026
What the file says
# Shop Outsider: Insulated Travel Coffee Mugs, Bottles & Cups – Outsider.com ## About Outsider specializes in premium insulated drinkware designed for active lifestyles. Their standout products include stainless steel travel mugs with innovative rotating handles that fit any cupholder, keeping your coffee hot or water cold through the longest days. Vacuum-insulated tumblers, bottles, and cups feature double-wall construction to prevent condensation and maintain temperatures for 24+ hours. Beverage sleeves add extra protection and style. Beyond drinkware, they offer apparel like tees, hoodies, and hats emblazoned with motivational outdoor graphics. Customization services let customers personalize mugs for events, teams, or gifts. The brand emphasizes durability, sustainability, and American-made quality. Targeted at adventurers, commuters, campers, and eco-minded folks tired of flimsy alternatives. Community-driven with 'fellow Outsiders' ethos. Fast shipping, clear policies, and stellar reviews highlight leak-proof designs and rugged builds. Competing in a crowded market with unique patents and lifestyle integration. Apparel complements the gear for full-brand immersion. Sizes from 12oz espresso cups to 40oz beasts cover every need. Matte finishes resist fingerprints and scratches. Lids are spill-resistant with easy-sip spouts. Perfect for car trips, hikes, offices, or gyms. T
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Everyday 40 oz Tumbler$45
- Travel Coffee Mug$35
- Insulated Water Bottle$40
- Beverage Sleeve$12
- Outsider Tee Shirt$28
Services it tells AI about
- Custom DrinkwareStarting at $10 customization fee
- Bulk OrdersContact for quote
- Global ShippingVaries by location
- Product Customization DesignFree with order
- Warranty RepairsFree under warranty
Competitors it names
Audience it targets
Outdoor enthusiasts, commuters, campers, eco-conscious consumers · 25-55 · USA, Global
Company type
Private
outsider.com Organic Keywords
Google lists outsider.com for about 209 keywords, which together bring an estimated 654 organic visits a month.
Ranking keywords
209
Found in Google for this domain
Visits they bring
654
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
outsider.com SEO Audit
The latest technical audit of outsider.com scored 83 out of 100 overall. Performance is its weakest area at 52, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags
- HighAdd Alt Text to Images
- HighFix Broken Links
- MediumOptimize Meta Description Length
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
outsider.com Competitors and Alternatives
Outsider's company profile names https://www.contigo.com, https://www.thermos.com, https://www.corkcicle.com and https://www.yeti.com as competitors. Its own llms.txt adds https://www.zojirushi.com and https://www.swell.com. Outside its market, the domains ranked closest to it in our worldwide ranking are gra.gi, syekhnurjati.ac.id, davidco.com and hyperevmscan.io.
outsider.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
outsider.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for outsider.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to outsider.com
Neighbours of #262,963 in our worldwide ranking — each with its own report.
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