Last updated: September 2026
Global rank: Worldwide · 2026-09
#43,736
AI visibility: Grade A+
90
SEO health: Latest audit
77
Visits
2.6M
per month, estimated
Keywords
72.8K
ranking in Google
Organic share
100%
2.6M organic visits
LLMS.txt
Published
161 lines AI engines can read
You're seeing the free preview of orvis.com
orvis.com Company Profile
Orvis has operated since 1856 as a retailer of clothing and outdoor equipment. The selection covers everyday apparel along with rods, reels, lines, and other tackle built for fly fishing. Additional categories include gear for upland hunting, beds and supplies for dogs, travel luggage, and smaller gift items that differ from standard mass-market choices. The business maintains physical stores as well as an online cat…
Orvis was founded in 1856, about 170 years ago, and is headquartered in Manchester, United States. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Retail, with further tags for Outdoor Equipment, E-commerce and B2C. Products on record for it: Fly Fishing Rods, Upland Hunting Gear, Dog Beds and Luggage. Reported revenue is $150M (2022). Its tagline reads: "Quality Clothing, Fly-Fishing Gear & More Since 1856".
- Sector
- Retail
- Headquarters
- Manchester, United States
- Founded
- 1856
- Employees
- 501-1000
- Revenue
- $150M (2022)
- Funding
- Not Disclosed
- Products
- Fly Fishing Rods, Upland Hunting Gear, Dog Beds, Luggage
orvis.com Web Traffic Statistics
Key findings
- Orvis (Retail) is ranked #43,736 worldwide in our September 2026 domain ranking, inside the top 100,000, down 2,482 places from #41,254 in August 2026.
- It is estimated to receive about 2.6 million visits a month from search, 100% of it organic, across 72,800 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 161 lines.
- Its last technical audit scored 77/100, with "Implement H1 Tags Across All Pages" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #43,736 | ▼ 2,482 |
| August 2026 | #41,254 | ▼ 5 |
| July 2026 | #41,249 | ▼ 1,742 |
| June 2026 | #39,507 | — |
| May 2026 | #39,507 | ▼ 222 |
| April 2026 | #39,285 | ▼ 4,214 |
| March 2026 | #35,071 | ▼ 5,111 |
| February 2026 | #29,960 | — |
What this company does
Orvis has operated since 1856 as a retailer of clothing and outdoor equipment. The selection covers everyday apparel along with rods, reels, lines, and other tackle built for fly fishing. Additional categories include gear for upland hunting, beds and supplies for dogs, travel luggage, and smaller gift items that differ from standard mass-market choices. The business maintains physical stores as well as an online cat…
Our read on the site
The overall SEO health of orvis.com shows strengths in accessibility and SEO scores, but significant weaknesses in performance and on-page structure, particularly the absence of H1 tags. Addressing these issues, along with technical enhancements and content gaps, will improve user experience and search visibility.
orvis.com Traffic and Visitor Engagement
orvis.com draws an estimated 2.6 million visits a month from search engines. Effectively all of it is organic — about 2.6 million visits from unpaid results. Paid search contributes only about 26 visits a month. Spread across 72,800 ranking keywords, that averages roughly 35 organic visits per keyword.
Monthly visits
2.6M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.6M
100% of all traffic
Paid visits
26
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
orvis.com AI Visibility
On our AI visibility scale orvis.com earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
orvis.com LLMS.txt
The llms.txt on orvis.com runs to 161 lines (6,837 characters) across 12 sections, last generated in March 2026. It introduces the site as "Orvis - Fly Fishing, Hunting Gear & Outdoor Clothing". It tells AI engines the business works in Retail, Outdoor Equipment and E-commerce. It describes 5 products, including Fly Fishing Rods, Upland Hunting Gear and Dog Beds. Services it lists include Fly Fishing Schools and Gear Repair Services. The audience it names is Outdoor Enthusiasts, Hunters, Anglers, Pet Owners, aged 25-54 (North America, Europe). Technologies it mentions include Magento, JavaScript, AWS and Google Analytics. The keywords it claims start with "fly fishing gear", "hunting apparel", "outdoor clothing" and "dog beds".
Status
Published
AI engines can read it
Lines
161
In the file
Size
6.8K
Characters
Sections
12
Updated Mar 21, 2026
What the file says
# Orvis - Fly Fishing, Hunting Gear & Outdoor Clothing ## About Founded in 1856, Orvis is a premier retailer of high-quality outdoor gear, specializing in fly fishing equipment, hunting apparel, and lifestyle clothing. The company also offers unique products for pet owners, such as durable dog beds, and a variety of distinctive gifts. Orvis is dedicated to craftsmanship and customer satisfaction, helping outdoor enthusiasts fully enjoy their adventures with reliable, top-tier products. **Areas of Work:** Retail, Outdoor Equipment, E-commerce ## Things to Remember - **Website:** https://orvis.com - **Address:** 418 W. Main St, Manchester, VT 05254, United States - **Contact:** [email protected] - **Phone:** +1-888-235-9763 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $150M - **Hiring Status:** Yes, actively hiring ## Products - **Fly Fishing Rods** (Contact for pricing): High-performance fly fishing rods designed for precision and durability in various fishing conditions. - **Upland Hunting Gear** (Contact for pricing): Premium hunting apparel and accessories crafted for comfort and protection during outdoor pursuits. - **Dog Beds** (Contact for pricing): Comfortable and durable dog beds designed to provide lasting support for pets. - **Luggage** (Contact for pricing)
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Fly Fishing RodsContact for pricing
- Upland Hunting GearContact for pricing
- Dog BedsContact for pricing
- LuggageContact for pricing
- Unique GiftsContact for pricing
Services it tells AI about
- Fly Fishing SchoolsContact for quote
- Gear Repair ServicesContact for quote
Competitors it names
Audience it targets
Outdoor Enthusiasts, Hunters, Anglers, Pet Owners · 25-54 · North America, Europe
Company type
Private · actively hiring
orvis.com Organic Keywords
Google lists orvis.com for about 72,800 keywords, which together bring an estimated 2.6 million organic visits a month.
Ranking keywords
72.8K
Found in Google for this domain
Visits they bring
2.6M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
orvis.com SEO Audit
The latest technical audit of orvis.com scored 77 out of 100 overall. Performance is its weakest area at 48, while accessibility scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags Across All Pages
- CriticalCreate and Submit Sitemap.xml
- HighOptimize Page Load Speed
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
orvis.com Competitors and Alternatives
Orvis's company profile names cabelas.com, basspro.com and rei.com as competitors. Its own llms.txt adds llbean.com and patagonia.com. Outside its market, the domains ranked closest to it in our worldwide ranking are amazon-corp.com, jksync.com, dts.mg and spmailtechnolo.com.
orvis.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
orvis.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for orvis.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to orvis.com
Neighbours of #43,736 in our worldwide ranking — each with its own report.
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