Last updated: September 2026

Sep 2026

olympics.com.au — September 2026 traffic, keywords & AI visibility

Australian Olympic CommitteeOlympic Sports

Global rank: Worldwide · 2026-09

#260,580

AI visibility: Grade A

87

SEO health: Latest audit

86

Visits

26.0K

per month, estimated

Keywords

3.3K

ranking in Google

Organic share

100%

26.0K organic visits

LLMS.txt

Published

165 lines AI engines can read

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olympics.com.au Company Profile

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The Australian Olympic Committee (AOC) stands as the national body tasked with selecting, supporting, and sending Australian athletes to the Olympic Games. Founded over a century ago, it coordinates everything from team nominations to anti-doping measures and athlete welfare programs. They work hand-in-hand with sports federations across Australia to nurture talent from grassroots levels up to the elite podium finish…

Founded in 1895 (about 131 years ago), Australian Olympic Committee is based in Sydney, Australia. Its workforce is listed as between 101 and 250 employees. Its profile files it under Olympic Sports, with further tags for Athlete Development, Non-Profit and National Sports Body. Its tagline reads: "Champions of Australian excellence in the Olympic arena".

Olympic SportsAthlete DevelopmentNon-ProfitNational Sports Body
Sector
Olympic Sports
Headquarters
Sydney, Australia
Founded
1895
Employees
101-250
Revenue
Not Disclosed
Funding
Not Disclosed

olympics.com.au Web Traffic Statistics

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Key findings

  • Australian Olympic Committee (Olympic Sports) is ranked #260,580 worldwide in our September 2026 domain ranking, up 7,917 places from #268,497 in August 2026.
  • It is estimated to receive about 26,000 visits a month from search, 100% of it organic, across 3,309 ranking keywords.
  • Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 165 lines.
  • Its last technical audit scored 86/100, with "Improve Page Load Speed" the highest-priority fix.
olympics.com.au global rank history
MonthRankMove
September 2026#260,580▲ 7,917
August 2026#268,497▼ 8,432
July 2026#260,065▼ 15,561
June 2026#244,504—
May 2026#244,504▲ 1,902
April 2026#246,406▼ 22,817
March 2026#223,589▲ 29,569
February 2026#253,158—

What this company does

The Australian Olympic Committee (AOC) stands as the national body tasked with selecting, supporting, and sending Australian athletes to the Olympic Games. Founded over a century ago, it coordinates everything from team nominations to anti-doping measures and athlete welfare programs. They work hand-in-hand with sports federations across Australia to nurture talent from grassroots levels up to the elite podium finish…

Our read on the site

The overall SEO health of the Australian Olympic Committee website is strong, with a solid SEO score of 92/100 and best practices at 100/100. However, there are opportunities for improvement in performance and accessibility that can enhance user experience and search visibility.

Olympic SportsAthlete DevelopmentNon-ProfitNational Sports Body

olympics.com.au Traffic and Visitor Engagement

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Search engines send olympics.com.au an estimated 26,000 visits a month. Effectively all of it is organic — about 26,000 visits from unpaid results. Paid search contributes only about 10 visits a month. Spread across 3,309 ranking keywords, that averages roughly 7.9 organic visits per keyword.

Monthly visits

26.0K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

26.0K

100% of all traffic

Paid visits

10

0.04% of its search traffic

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

olympics.com.au AI Visibility

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olympics.com.au scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Crawlability. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Structured data (0/5) and SEO health (18/20).

87out of 100

Grade A

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health18/20

92/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data0/5

Not detected

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olympics.com.au LLMS.txt

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The llms.txt on olympics.com.au runs to 165 lines (8,235 characters) across 12 sections, last generated in May 2026. It introduces the site as "Australian Olympic Committee". It tells AI engines the business works in Olympic Representation, Athlete Welfare, Sports Development and National Events. It describes 5 products, with prices such as Olympic Merchandise at From $20, Training Resources at Free / Premium $49 and Olympic History Books at $30-50. Services it lists include Athlete Selection, High-Performance Funding, Anti-Doping Education and Volunteering Programs. The audience it names is Athletes, sports fans, coaches, youth, aged 16-45 (Australia). Technologies it mentions include HTTPS, robots.txt, sitemap.xml, Viewport Optimized and Pixel Tracking. The keywords it claims start with "Australian Olympic Committee", "AOC", "Olympics Australia" and "Olympics". It gives the company type as Non-profit.

Status

Published

AI engines can read it

Lines

165

In the file

Size

8.2K

Characters

Sections

12

Updated May 3, 2026

What the file says

# Australian Olympic Committee

## About
The Australian Olympic Committee drives Australia's presence in the Olympic movement, handling athlete selection for summer and winter Games. They offer high-performance support, funding allocations, and integrity programs to keep sports clean. From national championships to global podiums, their network spans 40+ sports. Public outreach includes school programs sparking interest in Olympic ideals. History-rich, they've guided teams through decades of triumphs and challenges. Athlete-centric services cover careers from debut to retirement transitions. Partnerships with AUSPORT and IOC amplify their influence. Community events build nationwide Olympic fever pre-Games. Sustainability pushes like green training facilities mark modern evolution. Volunteers are the backbone, powering massive operations. Medals tally reflects dedication: hundreds earned across eras. Future-focused on tech like data analytics for edge. Inclusivity efforts boost para-athletes and diverse reps. Corporate sponsors enable scale without taxpayer burden alone. Media team crafts stories captivating millions. Grassroots grants nurture tomorrow's stars. Crisis management shines in pandemics or scandals. Legacy projects honor past heroes via halls of fame. Every role, from admin to exec, fuels the mission. In essence, AOC turns national talent into world-beaters.

**Area

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Olympic RepresentationAthlete WelfareSports DevelopmentNational Events

Keywords it claims

Australian Olympic CommitteeAOCOlympics AustraliaOlympicsOlympic GamesAustralian athletesOlympic sportsOlympic historyOlympic merchandiseOlympic athlete interviews

Technologies

HTTPSrobots.txtsitemap.xmlViewport OptimizedPixel Tracking

Products it tells AI about

  • Olympic MerchandiseFrom $20
  • Training ResourcesFree / Premium $49
  • Membership PackagesContact for pricing
  • Olympic History Books$30-50
  • Event TicketsVaries by event

Services it tells AI about

  • Athlete Selection
  • High-Performance Funding
  • Anti-Doping Education
  • Volunteering Programs
  • Youth Development Clinics$100-300

Competitors it names

https://www.olympics.comhttps://www.teamusa.orghttps://www.olympic.orghttps://www.olympics.com.auhttps://www.sports.org.auhttps://www.ausport.gov.au

Audience it targets

Athletes, sports fans, coaches, youth · 16-45 · Australia

Company type

Non-profit

olympics.com.au Organic Keywords

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Google lists olympics.com.au for about 3,309 keywords, which together bring an estimated 26,000 organic visits a month.

Ranking keywords

3.3K

Found in Google for this domain

Visits they bring

26.0K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Olympic SportsAthlete DevelopmentNon-ProfitNational Sports Body

olympics.com.au SEO Audit

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The latest technical audit of olympics.com.au scored 86 out of 100 overall. Performance is its weakest area at 69, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

86

Overall

92

SEO

Excellent

69

Performance

83

Accessibility

Fix these first

  • CriticalImprove Page Load Speed
  • HighEnhance Mobile Responsiveness
  • MediumAdd llms.txt File
  • HighOptimize Meta Descriptions

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

olympics.com.au Competitors and Alternatives

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Australian Olympic Committee's company profile names https://www.teamusa.org and https://www.olympic.org as competitors. Its own llms.txt adds https://www.sports.org.au and https://www.ausport.gov.au. Outside its market, the domains ranked closest to it in our worldwide ranking are console-tribe.com, veneziafc.it, unica.md and aoir.org.

https://www.teamusa.org
https://www.olympic.org
https://www.sports.org.au
https://www.ausport.gov.au

olympics.com.au Traffic by Country

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Top customer markets

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