Last updated: September 2026
You're seeing the free preview of ofx.com
ofx.com Company Profile
OFX stands out in the crowded fintech space by focusing on straightforward international money transfers for both individuals and businesses. They handle everything from personal remittances to large corporate payments, always emphasizing competitive exchange rates and low fees that beat traditional banks. Customers appreciate the transparency—no hidden charges sneaking up on you—and the ease of getting started with…
OFX was founded in 1998, about 28 years ago, and is headquartered in Sydney, Australia. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Fintech, with further tags for Money Transfer, Foreign Exchange and Payments. Products on record for it: OFX App, Business Money Transfer and Forward Exchange Contracts. Reported revenue is $157M AUD (FY23), and total funding is listed at Publicly listed. Its tagline reads: "Send money overseas faster and cheaper than banks".
- Sector
- Fintech
- Headquarters
- Sydney, Australia
- Founded
- 1998
- Employees
- 501-1000
- Revenue
- $157M AUD (FY23)
- Funding
- Publicly listed
- Products
- OFX App, Business Money Transfer, Forward Exchange Contracts
ofx.com Web Traffic Statistics
Key findings
- OFX (Fintech) is ranked #91,688 worldwide in our September 2026 domain ranking, inside the top 100,000, up 11,280 places from #102,968 in August 2026.
- It is estimated to receive about 2.1 million visits a month from search, 100% of it organic, across 23,200 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 155 lines.
- Its last technical audit scored 87/100, with "Implement Title Tags and Meta Descriptions" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #91,688 | ▲ 11,280 |
| August 2026 | #102,968 | ▼ 408 |
| July 2026 | #102,560 | ▼ 16,147 |
| June 2026 | #86,413 | — |
| May 2026 | #86,413 | ▼ 10,455 |
| April 2026 | #75,958 | ▲ 5,902 |
| March 2026 | #81,860 | ▼ 38,841 |
| February 2026 | #43,019 | — |
What this company does
OFX stands out in the crowded fintech space by focusing on straightforward international money transfers for both individuals and businesses. They handle everything from personal remittances to large corporate payments, always emphasizing competitive exchange rates and low fees that beat traditional banks. Customers appreciate the transparency—no hidden charges sneaking up on you—and the ease of getting started with…
Our read on the site
The overall SEO health of ofx.com is concerning, with critical issues in on-page optimization and technical SEO. The site lacks essential elements such as title tags and meta descriptions, which significantly impacts its visibility and performance in search engines.
ofx.com Traffic and Visitor Engagement
ofx.com draws an estimated 2.1 million visits a month from search engines. Effectively all of it is organic — about 2.1 million visits from unpaid results. Paid search contributes only about 284 visits a month. Spread across 23,200 ranking keywords, that averages roughly 93 organic visits per keyword.
Monthly visits
2.1M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.1M
100% of all traffic
Paid visits
284
0.01% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
ofx.com AI Visibility
On our AI visibility scale ofx.com earns 85 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
ofx.com LLMS.txt
The llms.txt on ofx.com runs to 155 lines (7,772 characters) across 12 sections, last generated in April 2026. It introduces the site as "OFX | International Money Transfer & Currency Exchange". It tells AI engines the business works in Fintech, Foreign Exchange and International Payments. It describes 4 products, with prices such as Personal Transfer at From $0 fees + competitive FX, OFX Mobile App at Free and Rate Alerts at Free. Services it lists include International Money Transfer, Currency Hedging, Market Orders and 24/7 Support. The audience it names is Expats, Businesses, Freelancers, aged 25-55 (Global). Technologies it mentions include HTTPS, React (frontend), AWS (cloud) and Mobile SDKs. The keywords it claims start with "international money transfer", "currency exchange", "money transfer services" and "send money". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
155
In the file
Size
7.8K
Characters
Sections
12
Updated Apr 26, 2026
What the file says
# OFX | International Money Transfer & Currency Exchange ## About OFX has been a go-to for international money transfers since the late '90s, starting out as OzForex before rebranding to focus on global reach. They specialize in moving money across borders with some of the best exchange rates you'll find, skipping the hefty fees banks love to tack on. Whether you're an individual sending cash to relatives overseas or a business handling supplier payments, OFX streamlines the process with a clean online platform and dedicated apps. Their edge comes from deep forex market knowledge, offering tools like rate alerts and limit orders to catch the best moments. Security-wise, they're regulated tightly and use robust tech to protect every transaction. Businesses get extras like API integrations for automated transfers and hedging options to manage currency risks. Everyday users rave about the speed—many transfers land same-day—and the helpful support that actually picks up the phone. OFX operates in over 190 countries with 55 currencies, making them versatile for expats, travelers, and traders alike. They've handled billions in volume without major hiccups, earning trust through consistency. Expansion continues with new market entries and tech upgrades for even faster processing. No gimmicks here; just reliable service that saves time and money. Their model thrives on repeat customer
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Personal TransferFrom $0 fees + competitive FX
- Business PlatformVolume-based pricing
- OFX Mobile AppFree
- Rate AlertsFree
Services it tells AI about
- International Money TransferLow flat fee
- Currency HedgingContact for quote
- Market OrdersCompetitive spreads
- 24/7 SupportIncluded
Competitors it names
Audience it targets
Expats, Businesses, Freelancers · 25-55 · Global
Company type
Public
ofx.com Organic Keywords
Google lists ofx.com for about 23,200 keywords, which together bring an estimated 2.1 million organic visits a month.
Ranking keywords
23.2K
Found in Google for this domain
Visits they bring
2.1M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
ofx.com SEO Audit
The latest technical audit of ofx.com scored 87 out of 100 overall. Performance is its weakest area at 64, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement Title Tags and Meta Descriptions
- HighCreate a Robots.txt File
- HighAdd Sitemap.xml
- CriticalImplement Viewport Meta Tag
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
ofx.com Competitors and Alternatives
OFX's company profile names https://wise.com, https://remitly.com, https://westernunion.com and https://moneygram.com as competitors. Its own llms.txt adds https://paypal.com and https://xoom.com. Outside its market, the domains ranked closest to it in our worldwide ranking are mywishcare.com, anna.money, kikoff.com and masfacturaweb.com.mx.
ofx.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
ofx.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for ofx.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to ofx.com
Neighbours of #91,688 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. ofx.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.