Last updated: September 2026

Sep 2026

nylottery.org — September 2026 traffic, keywords & AI visibility

New York LotteryFinTech, Finance & Insurance

Global rank: Worldwide · 2026-09

#172,007

AI visibility: Grade C

67

SEO health: Latest audit

0

Visits

1.5M

per month, estimated

Keywords

16.8K

ranking in Google

Organic share

100%

1.5M organic visits

LLMS.txt

Published

165 lines AI engines can read

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nylottery.org Company Profile

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The New York Lottery stands as the official state-run gaming organization delivering lottery results and game information to players across New York. It provides up-to-the-minute results for popular draws like New York Lotto, Win 4, Take 5, plus multi-state giants Powerball and Mega Millions. Beyond just posting numbers, the platform serves as a hub for players checking midday and evening draws, exploring how to play…

New York Lottery was founded in 1967, about 59 years ago, and is headquartered in Albany, United States. Its workforce is listed as between 201 and 500 employees. Its profile files it under FinTech, Finance & Insurance, with further tags for Gaming, Lottery Services and State Gaming. Products on record for it: New York Lotto, Win 4, Take 5 and Powerball. Reported revenue is $10B+ (annual ticket sales), and total funding is listed at Government-funded. Its tagline reads: "Your source for NY Lottery results, winning numbers, and game info".

FinTech, Finance & InsuranceGamingLottery ServicesState Gaming
Sector
FinTech, Finance & Insurance
Headquarters
Albany, United States
Founded
1967
Employees
201-500
Revenue
$10B+ (annual ticket sales)
Funding
Government-funded
Products
New York Lotto, Win 4, Take 5, Powerball

nylottery.org Web Traffic Statistics

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Key findings

  • New York Lottery (FinTech, Finance & Insurance) is ranked #172,007 worldwide in our September 2026 domain ranking, up 1,202 places from #173,209 in August 2026.
  • It is estimated to receive about 1.5 million visits a month from search, 100% of it organic, across 16,800 ranking keywords.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 165 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
nylottery.org global rank history
MonthRankMove
September 2026#172,007▲ 1,202
August 2026#173,209▼ 6,067
July 2026#167,142▲ 149
June 2026#167,291—
May 2026#167,291▲ 8,121
April 2026#175,412▼ 6,803
March 2026#168,609▲ 318
February 2026#168,927—

What this company does

The New York Lottery stands as the official state-run gaming organization delivering lottery results and game information to players across New York. It provides up-to-the-minute results for popular draws like New York Lotto, Win 4, Take 5, plus multi-state giants Powerball and Mega Millions. Beyond just posting numbers, the platform serves as a hub for players checking midday and evening draws, exploring how to play…

Our read on the site

The overall SEO health of https://nylottery.org is critically poor due to missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues like the absence of a viewport meta tag, robots.txt, and sitemap.xml further hinder the site's performance and visibility.

FinTech, Finance & InsuranceGamingLottery ServicesState GamingNew York LottoWin 4

nylottery.org Traffic and Visitor Engagement

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nylottery.org draws an estimated 1.5 million visits a month from search engines. Effectively all of it is organic — about 1.5 million visits from unpaid results. Spread across 16,800 ranking keywords, that averages roughly 87 organic visits per keyword.

Monthly visits

1.5M

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

1.5M

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

nylottery.org AI Visibility

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On our AI visibility scale nylottery.org earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

nylottery.org LLMS.txt

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The llms.txt on nylottery.org runs to 165 lines (7,077 characters) across 12 sections, last generated in May 2026. It introduces the site as "New York Lottery Results | NYLottery.org". It tells AI engines the business works in Lottery Services, State Gaming and Gambling Information. It describes 5 products, with prices such as New York Lotto at $1/ticket, Powerball at $2/ticket and Mega Millions at $2/ticket. Services it lists include Lottery Results Publishing, Game Rules & Odds, Jackpot Tracking and Responsible Gaming Resources. The audience it names is New York adults, lottery players, aged 18-65+ (New York State, USA). Technologies it mentions include HTTPS/SSL, Static HTML and JavaScript for draws. The keywords it claims start with "New York Lottery", "NY Lottery", "lottery results" and "winning numbers". It gives the company type as Public (State-run).

Status

Published

AI engines can read it

Lines

165

In the file

Size

7.1K

Characters

Sections

12

Updated May 11, 2026

What the file says

# New York Lottery Results | NYLottery.org

## About
NYLottery.org delivers official results for all New York Lottery games, from local draws like Lotto, Win 4, and Take 5 to national hits Powerball and Mega Millions. It's the trusted spot for midday and evening numbers, helping players check wins instantly without apps or stores. Run by the state, proceeds fund education—over $3 billion yearly. The site offers straightforward access to results, game rules, odds, and responsible gaming tips. No frills, just reliable info that millions use daily. It covers promotions, FAQs, and stats, serving casual and dedicated players alike. As a public service, transparency rules, with historical data and claim guides available. Competitors exist, but this remains the go-to for pure results. It embodies state gaming's balance of fun and funding. Players get real-time updates, fostering community around draws. Challenges like mobile optimization persist, yet utility endures. Future enhancements could boost engagement. In essence, it's New York's lottery lifeline, blending chance with charity.

**Areas of Work:** Lottery Services, State Gaming, Gambling Information

## Things to Remember
- **Website:** https://nylottery.org
- **Address:** New York State, Albany, NY, United States
- **Contact:** 
- **Phone:** 
- **Hours:** Results: Midday 12:21 PM, Evening 10:30 PM EST
- **Timezone:** EST
- **C

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Lottery ServicesState GamingGambling Information

Keywords it claims

New York LotteryNY Lotterylottery resultswinning numbersNY LottoPowerball New YorkMega Millions NYWin 4 resultsTake 5 numberslottery app

Technologies

HTTPS/SSLStatic HTMLJavaScript for draws

Products it tells AI about

  • New York Lotto$1/ticket
  • Powerball$2/ticket
  • Mega Millions$2/ticket
  • Win 4$0.50-$1
  • Take 5$1/ticket

Services it tells AI about

  • Lottery Results PublishingFree
  • Game Rules & OddsFree
  • Jackpot TrackingFree
  • Responsible Gaming ResourcesFree
  • Prize Claim GuidanceFree

Competitors it names

https://nylottery.ny.govhttps://www.powerball.comhttps://www.megamillions.comhttps://www.lotteryusa.comhttps://www.lottery.comhttps://www.nylottery.com

Audience it targets

New York adults, lottery players · 18-65+ · New York State, USA

Company type

Public (State-run)

nylottery.org Organic Keywords

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Google lists nylottery.org for about 16,800 keywords, which together bring an estimated 1.5 million organic visits a month.

Ranking keywords

16.8K

Found in Google for this domain

Visits they bring

1.5M

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

FinTech, Finance & InsuranceGamingLottery ServicesState GamingNew York LottoWin 4Take 5Powerball

nylottery.org SEO Audit

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The latest technical audit of nylottery.org scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • CriticalAdd H1 and H2 Tags
  • HighCreate a Sitemap.xml
  • HighAdd Robots.txt File

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

nylottery.org Competitors and Alternatives

Compare competitors

New York Lottery's company profile names https://www.powerball.com, https://www.megamillions.com and https://www.lotteryusa.com as competitors. Its own llms.txt adds https://www.lottery.com. Outside its market, the domains ranked closest to it in our worldwide ranking are zhidingwin.com, sponget.com, pearldrum.com and clarion.com.

https://www.powerball.com
https://www.megamillions.com
https://www.lotteryusa.com
https://www.lottery.com

nylottery.org Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

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Where its backlinks come from

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