ntuc.org.sg — August 2026 traffic, keywords & AI visibility

ntuc.org.sg draws an estimated 2,691 visits a month from search engines. Effectively all of it is organic — about 2,691 visits from unpaid results. Spread across 505 ranking keywords, that averages roughly 5.3 organic visits per keyword.

On our AI visibility scale ntuc.org.sg earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Crawlability (5/10) and Company profile (22/25).

The llms.txt on ntuc.org.sg runs to 173 lines (10,000 characters) across 12 sections, last generated in April 2026. It introduces the site as "NTUC | National Trades Union Congress". It tells AI engines the business works in Trade Unions, Workers' Rights Advocacy, Employment Law, Vocational Training and Career Development. It describes 5 products, with prices such as My NTUC App at Free, Union Membership Package at $10-50/year and Financial Planning Toolkit at Free for members. Services it lists include Employment Law Consultation, Career Counseling, Mental Health Support and Collective Bargaining. The audience it names is Blue-collar and white-collar workers, aged 18-65 (Singapore). Technologies it mentions include HTTPS, Viewport Meta and Sitemap.xml. The keywords it claims start with "workers' rights Singapore", "union membership", "employment law" and "workplace safety". It gives the company type as Non-Profit Organization.

# NTUC | National Trades Union Congress

## About
NTUC, short for National Trades Union Congress, is the backbone of Singapore's labor movement, representing more than a million workers through 59 affiliated unions. Established in 1961, it fights for better wages, safer workplaces, and stronger employee protections via collective bargaining and policy influence. The federation collaborates closely with employers and the government in a tripartite framework that's unique to Singapore, promoting industrial harmony while pushing progressive reforms. Services range from legal advice on employment disputes to hands-on training programs that help workers adapt to tech-driven changes. NTUC also tackles emerging issues like mental health support and financial literacy, ensuring members thrive personally and professionally.

Key offerings include the user-friendly My NTUC app for accessing discounts, job opportunities, and union updates on the go. Through subsidiaries like NTUC LearningHub, it delivers thousands of courses annually in skills like digital literacy and leadership. Career guidance, workplace safety audits, and retirement planning round out a comprehensive support ecosystem. For gig workers and freelancers, new initiatives provide portable benefits and representation. This holistic approach makes NTUC indispensable for Singapore's diverse workforce.

Primarily targeting wor

Google lists ntuc.org.sg for about 505 keywords, which together bring an estimated 2,691 organic visits a month.

The latest technical audit of ntuc.org.sg scored 72 out of 100 overall. Performance is its weakest area at 50, while accessibility scores highest at 86. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

National Trades Union Congress (NTUC)'s company profile names https://www.singaporeworkersfederation.org.sg, https://www.singaporetradeunion.org and https://www.singaporeunions.org as competitors. Its own llms.txt adds https://www.lawyers.com.sg, https://www.career.gov.sg and https://www.mom.gov.sg. Outside its market, the domains ranked closest to it in our worldwide ranking are 91zhenyao.com, xdnsvip.com, contenthub.dev and alif.tech.

https://www.singaporeworkersfederation.org.sg

https://www.singaporetradeunion.org

https://www.singaporeunions.org

https://www.lawyers.com.sg

https://www.career.gov.sg

https://www.mom.gov.sg