Last updated: August 2026
Global rank: Worldwide · 2026-08
#22,785
AI visibility: Grade A+
95
SEO health: Latest audit
89
Visits
153.0K
per month, estimated
Keywords
15.2K
ranking in Google
Organic share
100%
153.0K organic visits
LLMS.txt
Published
135 lines AI engines can read
You're seeing the free preview of nsf.org
nsf.org Web Traffic Statistics
Key findings
- NSF (Health and Safety) is ranked #22,785 worldwide in our August 2026 domain ranking, inside the top 100,000, down 10 places from #22,775 in July 2026.
- It is estimated to receive about 153,000 visits a month from search, 100% of it organic, across 15,200 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 135 lines.
- Its last technical audit scored 89/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #22,785 | ▼ 10 |
| July 2026 | #22,775 | ▲ 274 |
| June 2026 | #23,049 | — |
| May 2026 | #23,049 | ▲ 531 |
| April 2026 | #23,580 | ▲ 589 |
| March 2026 | #24,169 | ▲ 668 |
| February 2026 | #24,837 | — |
What this company does
NSF serves as a central authority dedicated to developing public health and safety standards while carrying out testing, certification, and consulting services. Their activities cover a wide range of sectors including food production, water systems, dietary supplements, and consumer goods, where they evaluate products and processes against established criteria to reduce risks. This work supports efforts to protect bo…
Our read on the site
Good foundation with room for improvement.
nsf.org Traffic and Visitor Engagement
Search engines send nsf.org an estimated 153,000 visits a month. Effectively all of it is organic — about 153,000 visits from unpaid results. Spread across 15,200 ranking keywords, that averages roughly 10 organic visits per keyword.
Monthly visits
153.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
153.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nsf.org AI Visibility
nsf.org scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
nsf.org LLMS.txt
The llms.txt on nsf.org runs to 135 lines (6,258 characters) across 12 sections, last generated in March 2026. It introduces the site as "NSF International". It tells AI engines the business works in Health and Safety, Certification Services and Testing and Inspection. It describes 3 products, including Health and Safety Certification, Water Quality Testing Kits and Food Safety Compliance Tools. Services it lists include Testing Services, Consulting Services and Auditing and Inspection. The audience it names is Businesses, Government Agencies, Manufacturers, Healthcare Providers, aged All ages (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "public health standards", "health testing", "certification services" and "consulting for health". It gives the company type as Non-Profit and says it is hiring.
Status
Published
AI engines can read it
Lines
135
In the file
Size
6.3K
Characters
Sections
12
Updated Mar 12, 2026
What the file says
# NSF International ## About NSF is a leading global authority in health standards, testing, certification, and consulting services. With a mission to enhance global human health and safety, NSF develops public safety standards and provides comprehensive solutions for various industries. Their expertise spans food safety, water quality, and consumer products, ensuring organizations meet regulatory requirements and consumer expectations. By fostering innovation and sustainability, NSF plays a crucial role in protecting public health and the environment. **Areas of Work:** Health and Safety, Certification Services, Testing and Inspection ## Things to Remember - **Website:** https://nsf.org - **Address:** 789 N. Dixboro Road, Ann Arbor, MI 48105, United States - **Contact:** [email protected] - **Phone:** +1-734-769-8010 - **Hours:** Mon-Fri: 8AM-5PM - **Timezone:** America/Detroit - **Currency:** USD - **Company Type:** Non-Profit - **Employees:** 1,000 employees - **Revenue:** $200M - **Hiring Status:** Yes, actively hiring ## Products - **Health and Safety Certification** (Contact for pricing): Comprehensive certification programs to ensure products and systems meet public health and safety standards. - **Water Quality Testing Kits** (Contact for pricing): Testing solutions for water safety and quality, ensuring compliance with global standards. - **Food Safety Compliance Tools*
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Health and Safety CertificationContact for pricing
- Water Quality Testing KitsContact for pricing
- Food Safety Compliance ToolsContact for pricing
Services it tells AI about
- Testing ServicesContact for quote
- Consulting ServicesContact for quote
- Auditing and InspectionContact for quote
Competitors it names
Audience it targets
Businesses, Government Agencies, Manufacturers, Healthcare Providers · All ages · Global
Company type
Non-Profit · actively hiring
nsf.org Organic Keywords
Google lists nsf.org for about 15,200 keywords, which together bring an estimated 153,000 organic visits a month.
Ranking keywords
15.2K
Found in Google for this domain
Visits they bring
153.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nsf.org SEO Audit
The latest technical audit of nsf.org scored 89 out of 100 overall. Performance is its weakest area at 70, while accessibility scores highest at 99. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Images
- HighLeverage Browser Caching
- HighMinify CSS and JavaScript
- MediumImplement Lazy Loading
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
nsf.org Competitors and Alternatives
NSF's company profile names intertek.com, sgs.com and bsi-global.com as competitors. Its own llms.txt adds bureauveritas.com, tuv.com and dnv.com. Outside its market, the domains ranked closest to it in our worldwide ranking are gamegrow.ru, 8theme.com, nit.ro and superenalotto.it.
nsf.org Company Profile
NSF serves as a central authority dedicated to developing public health and safety standards while carrying out testing, certification, and consulting services. Their activities cover a wide range of sectors including food production, water systems, dietary supplements, and consumer goods, where they evaluate products and processes against established criteria to reduce risks. This work supports efforts to protect bo…
Founded in 1944 (about 82 years ago), NSF is based in Ann Arbor, United States. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Health and Safety, with further tags for Certification Services, Testing and Inspection and Non-Profit. Products on record for it: Health and Safety Certification, Testing Services and Consulting Services. Reported revenue is $200M (2022). Its tagline reads: "The Public Health and Safety Organization".
- Sector
- Health and Safety
- Headquarters
- Ann Arbor, United States
- Founded
- 1944
- Employees
- 1001-5000
- Revenue
- $200M (2022)
- Funding
- Not Disclosed
- Products
- Health and Safety Certification, Testing Services, Consulting Services
nsf.org Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nsf.org Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nsf.org yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to nsf.org
Neighbours of #22,785 in our worldwide ranking — each with its own report.
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