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Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#25,140
AI visibility: Grade A+
90
SEO health: Latest audit
86
Visits
397.7K
per month, estimated
Keywords
29.4K
ranking in Google
Organic share
100%
397.7K organic visits
LLMS.txt
Published
136 lines AI engines can read
You're seeing the free preview of npg.org.uk
A snapshot of how npg.org.uk performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
The National Portrait Gallery in London holds and displays a vast array of portraits that document individuals from British history and public life. Its holdings include paintings, drawings, photographs, and sculptures acquired over many decades, all kept and presented in a building near Trafalgar Square. Staff research the works, prepare exhibitions that rotate through the year, and keep the permanent displays acces…
Our read on the site
Significant improvements needed.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
397.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
397.7K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
136
In the file
Size
6.2K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
29.4K
Found in Google for this domain
Visits they bring
397.7K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
The National Portrait Gallery in London holds and displays a vast array of portraits that document individuals from British history and public life. Its holdings include paintings, drawings, photographs, and sculptures acquired over many decades, all kept and presented in a building near Trafalgar Square. Staff research the works, prepare exhibitions that rotate through the year, and keep the permanent displays acces…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for npg.org.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #25,140 in our worldwide ranking — each with its own report.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
Updated Mar 21, 2026
# National Portrait Gallery ## About The National Portrait Gallery in London is a renowned cultural institution dedicated to showcasing portraits of notable British individuals throughout history. With a vast collection of art, the gallery engages both locals and tourists by offering free admission to its exhibitions. It aims to deepen the public's appreciation of British cultural heritage through the stories behind each portrait. The gallery also hosts educational programs and public events to inspire and educate visitors. **Areas of Work:** Cultural Institution, Art Gallery, Non-Profit ## Things to Remember - **Website:** https://npg.org.uk - **Address:** St Martin's Place, London WC2H 0HE, United Kingdom - **Contact:** [email protected] - **Phone:** +44-20-7306-0055 - **Hours:** Mon-Sun: 10AM-6PM - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Public - **Employees:** 150 employees - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **Permanent Collection Exhibition** (Free): Access to the gallery's permanent collection of historical and contemporary portraits of notable British figures. - **Special Exhibitions** (Contact for pricing): Temporary exhibitions featuring unique themes or artists, showcasing rare portraits and related artifacts. - **Gift Shop Items** (Varies by item): A range of products including boo
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Tourists, Students, Art Enthusiasts, Families, Educators · All ages · Global
Company type
Public · actively hiring