Last updated: August 2026
Global rank: Worldwide · 2026-08
#19,977
AI visibility: Grade A+
90
SEO health: Latest audit
75
Visits
702
per month, estimated
Keywords
54
ranking in Google
Organic share
100%
702 organic visits
LLMS.txt
Published
152 lines AI engines can read
You're seeing the free preview of novayagazeta.ru
novayagazeta.ru Web Traffic Statistics
Key findings
- Novaya Gazeta (Investigative Journalism) is ranked #19,977 worldwide in our August 2026 domain ranking, inside the top 100,000, up 1,516 places from #21,493 in July 2026.
- It is estimated to receive about 702 visits a month from search, 100% of it organic, across 54 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 152 lines.
- Its last technical audit scored 75/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #19,977 | ▲ 1,516 |
| July 2026 | #21,493 | ▼ 384 |
| June 2026 | #21,109 | — |
| May 2026 | #21,109 | ▼ 615 |
| April 2026 | #20,494 | ▲ 272 |
| March 2026 | #20,766 | ▼ 716 |
| February 2026 | #20,050 | — |
What this company does
Novaya Gazeta has long been a cornerstone of independent journalism in Russia, diving deep into stories that matter most to its readers. From exposing high-level corruption in business and government to chronicling the twists of political life, the outlet doesn't pull punches. Its reporters chase leads with dogged determination, often at great personal risk, to bring hidden truths to light. Cultural coverage adds ano…
Our read on the site
Significant improvements needed. 2 high-priority issues.
novayagazeta.ru Traffic and Visitor Engagement
Search engines send novayagazeta.ru an estimated 702 visits a month. Effectively all of it is organic — about 702 visits from unpaid results. Spread across 54 ranking keywords, that averages roughly 13 organic visits per keyword.
Monthly visits
702
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
702
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
novayagazeta.ru AI Visibility
novayagazeta.ru scores 90 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
novayagazeta.ru LLMS.txt
The llms.txt on novayagazeta.ru runs to 152 lines (8,091 characters) across 12 sections, last generated in May 2026. It introduces the site as "Novaya Gazeta". It tells AI engines the business works in Investigative Journalism, Political News and Cultural Reporting. It describes 4 products, with prices such as Online Cinema Pass at $5/month and Investigative E-books at $10 each. Services it lists include Custom Investigations, Political Analysis, Cultural Reviews and Breaking News Alerts. The audience it names is Politically engaged Russian speakers, aged 25-65 (Russia). Technologies it mentions include HTTPS, robots.txt, Viewport, LLMS.txt and Core Web Vitals optimized. The keywords it claims start with "журналистские расследования", "коррупция", "политическая жизнь" and "культурная жизнь".
Status
Published
AI engines can read it
Lines
152
In the file
Size
8.1K
Characters
Sections
12
Updated May 5, 2026
What the file says
# Novaya Gazeta ## About Novaya Gazeta operates as a premier independent news organization in Russia, renowned for its gritty journalistic investigations into corruption at the highest levels. It tackles political scandals, business malfeasance, and cultural undercurrents with unflinching rigor, producing content that resonates deeply with truth-seekers. The publication's special reports often unravel complex webs of power, backed by meticulous research and on-the-ground reporting. Beyond politics, it covers cultural life through reviews and features that capture society's pulse. An online cinema component delivers visual storytelling via documentaries and event footage. This mix appeals to readers disillusioned with state media, offering a counter-narrative grounded in facts. Daily news updates keep pace with fast-moving events, while opinion pieces from veteran journalists provoke thought. The digital shift has amplified reach, with multimedia enhancing engagement. Despite closures and exiles, the spirit endures through relocated teams. Global interest spikes during major stories, drawing international eyes. Subscriptions fund operations, ensuring editorial freedom. Interactive galleries and reposts foster community. Long-tail focus on niche topics builds loyal followings. Ethical standards set it apart in a tough field. Staff resilience shines through adversity. It influenc
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Premium Digital AccessContact for pricing
- Online Cinema Pass$5/month
- Event Photo GalleriesIncluded in subscription
- Investigative E-books$10 each
Services it tells AI about
- Custom InvestigationsContact for pricing
- Political Analysis
- Cultural Reviews
- Breaking News AlertsSubscription
- Opinion SyndicationNegotiable
Competitors it names
Audience it targets
Politically engaged Russian speakers · 25-65 · Russia
Company type
Private
novayagazeta.ru Organic Keywords
Google lists novayagazeta.ru for about 54 keywords, which together bring an estimated 702 organic visits a month.
Ranking keywords
54
Found in Google for this domain
Visits they bring
702
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
novayagazeta.ru SEO Audit
The latest technical audit of novayagazeta.ru scored 75 out of 100 overall. Performance is its weakest area at 57, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- HighImplement a Sitemap
- HighOptimize Images
- HighReduce Server Response Time
- HighImprove Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
novayagazeta.ru Competitors and Alternatives
Novaya Gazeta's company profile names https://meduza.io, https://thebell.io and https://novaya.ru as competitors. Its own llms.txt adds https://echo.msk.ru and https://tvrain.ru. Outside its market, the domains ranked closest to it in our worldwide ranking are pulsepoint.com, corbina.net, netexpert.ru and chaoxing.com.
novayagazeta.ru Company Profile
Novaya Gazeta has long been a cornerstone of independent journalism in Russia, diving deep into stories that matter most to its readers. From exposing high-level corruption in business and government to chronicling the twists of political life, the outlet doesn't pull punches. Its reporters chase leads with dogged determination, often at great personal risk, to bring hidden truths to light. Cultural coverage adds ano…
Founded in 1993 (about 33 years ago), Novaya Gazeta is based in Moscow, Russia. Its workforce is listed as between 101 and 250 employees. Its profile files it under Investigative Journalism, with further tags for Independent Media, News Publishing and Political Reporting. Products on record for it: Digital News Subscription, Online Cinema and Premium Reports. Total funding on record is Bootstrapped. Its tagline reads: "Fearless investigations into corruption and power in Russia".
- Sector
- Investigative Journalism
- Headquarters
- Moscow, Russia
- Founded
- 1993
- Employees
- 101-250
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Digital News Subscription, Online Cinema, Premium Reports
novayagazeta.ru Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
novayagazeta.ru Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for novayagazeta.ru yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to novayagazeta.ru
Neighbours of #19,977 in our worldwide ranking — each with its own report.
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