Last updated: August 2026
Global rank: Worldwide · 2026-08
#62,977
AI visibility: Grade A+
92
SEO health: Latest audit
85
Visits
174
per month, estimated
Keywords
133
ranking in Google
Organic share
100%
174 organic visits
LLMS.txt
Published
151 lines AI engines can read
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norma24.de Web Traffic Statistics
Key findings
- Norma24 (E-commerce) is ranked #62,977 worldwide in our August 2026 domain ranking, inside the top 100,000, down 347 places from #62,630 in July 2026.
- It is estimated to receive about 174 visits a month from search, 100% of it organic, across 133 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 151 lines.
- Its last technical audit scored 85/100, with "Implement H1 Tags on All Pages" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #62,977 | ▼ 347 |
| July 2026 | #62,630 | ▼ 11,003 |
| June 2026 | #51,627 | — |
| May 2026 | #51,627 | ▼ 3,341 |
| April 2026 | #48,286 | ▼ 978 |
| March 2026 | #47,308 | ▲ 1,565 |
| February 2026 | #48,873 | — |
What this company does
Norma24 is a leading German online discounter that brings affordable shopping right to your door. Specializing in discount groceries, household items, furniture, electronics, and pet supplies, they make everyday essentials accessible without breaking the bank. Customers love the no-frills approach, with rock-bottom prices on fresh produce, cleaning supplies, camping gear, and seasonal deals. What sets Norma24 apart i…
Our read on the site
The overall SEO health of norma24.de is strong, with a perfect SEO score of 100/100 and excellent accessibility. However, there are critical areas for improvement, particularly in on-page elements such as H1 tags and sitemap availability, which could enhance visibility and performance.
norma24.de Traffic and Visitor Engagement
norma24.de draws an estimated 174 visits a month from search engines. Effectively all of it is organic — about 174 visits from unpaid results. Spread across 133 ranking keywords, that averages roughly 1.3 organic visits per keyword.
Monthly visits
174
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
174
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
norma24.de AI Visibility
On our AI visibility scale norma24.de earns 92 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
norma24.de LLMS.txt
The llms.txt on norma24.de runs to 151 lines (7,298 characters) across 12 sections, last generated in April 2026. It introduces the site as "Norma24 - Online Discounter for Groceries and More". It tells AI engines the business works in E-commerce, Retail, Grocery Delivery and Discount Shopping. It describes 4 products, with prices such as Fresh Groceries at From €0.99, Household Essentials at From €1.49 and Electronics at From €9.99. Services it lists include Fast Grocery Delivery, Weekly Deals Subscription, Bulk Order Discounts and Local Pickup. The audience it names is Budget-conscious families, urban professionals, aged 25-55 (Germany). Technologies it mentions include HTTPS, Viewport Meta, Robots.txt and Core Web Vitals (partial). The keywords it claims start with "grocery delivery", "discount products", "online supermarket" and "cheap groceries".
Status
Published
AI engines can read it
Lines
151
In the file
Size
7.3K
Characters
Sections
12
Updated Apr 28, 2026
What the file says
# Norma24 - Online Discounter for Groceries and More ## About Norma24 operates as a dynamic online platform from Germany, delivering discount groceries and a wide array of household products straight to customers' homes. They emphasize unbeatable prices on everything from fresh fruits to furniture, making shopping convenient and cost-effective. The site features dedicated sections for Aktionen deals, Baumarkt tools, Moebel furnishings, Haushalt kitchenware, Camping gear, Elektro gadgets, Textilien clothing, and Tierwelt pet items. Fast delivery options cater to time-pressed urbanites who prioritize value. Built on the legacy of Norma's discount model, they've digitized the experience for modern shoppers. Weekly specials keep things exciting, with bulk options for savvy buyers. Their straightforward navigation helps users quickly find cheap groceries or seasonal must-haves. Customer feedback highlights reliable service and fresh arrivals. Expansion into diverse categories sets them apart from pure grocery players. Eco-conscious choices like minimal packaging appeal to green shoppers. Loyalty comes from consistent savings and ease. Whether planning meals or outfitting a new place, Norma24 delivers. They're pushing boundaries with quicker logistics. In Germany's competitive retail scene, they hold strong. Future growth eyes nationwide coverage. It's all about smart, affordable li
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Fresh GroceriesFrom €0.99
- Household EssentialsFrom €1.49
- ElectronicsFrom €9.99
- Pet Food & SuppliesFrom €2.49
Services it tells AI about
- Fast Grocery Delivery€2.99 fee
- Weekly Deals SubscriptionFree
- Bulk Order DiscountsVaries
- Local PickupFree
Competitors it names
Audience it targets
Budget-conscious families, urban professionals · 25-55 · Germany
Company type
Private
norma24.de Organic Keywords
Google lists norma24.de for about 133 keywords, which together bring an estimated 174 organic visits a month.
Ranking keywords
133
Found in Google for this domain
Visits they bring
174
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
norma24.de SEO Audit
The latest technical audit of norma24.de scored 85 out of 100 overall. Performance is its weakest area at 42, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags on All Pages
- HighCreate and Submit a Sitemap
- MediumAdd LLMS.txt for Structured Data
- CriticalOptimize Page Load Speed
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
norma24.de Competitors and Alternatives
Norma24's company profile names https://www.rewe.de, https://www.eddies.com, https://www.hellofresh.com and https://www.groceryoutlet.com as competitors. Its own llms.txt adds https://www.walmart.com and https://www.amazon.com. Outside its market, the domains ranked closest to it in our worldwide ranking are abbdsm.com, docuware.cloud, socialsocial.social and thekatyblog.com.
norma24.de Company Profile
Norma24 is a leading German online discounter that brings affordable shopping right to your door. Specializing in discount groceries, household items, furniture, electronics, and pet supplies, they make everyday essentials accessible without breaking the bank. Customers love the no-frills approach, with rock-bottom prices on fresh produce, cleaning supplies, camping gear, and seasonal deals. What sets Norma24 apart i…
Norma24 was founded in 2015, about 11 years ago, and is headquartered in Nuremberg, Germany. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under E-commerce, with further tags for Discount Retail, Online Grocery and Consumer Goods. Products on record for it: Discount Groceries, Household & Kitchen, Electronics and Pet Supplies. Total funding on record is Bootstrapped. Its tagline reads: "Everyday deals on groceries, household essentials, and more – delivered fast and cheap across Germany".
- Sector
- E-commerce
- Headquarters
- Nuremberg, Germany
- Founded
- 2015
- Employees
- 1001-5000
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Discount Groceries, Household & Kitchen, Electronics, Pet Supplies
norma24.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
norma24.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for norma24.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to norma24.de
Neighbours of #62,977 in our worldwide ranking — each with its own report.
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