nmu.edu — August 2026 traffic, keywords & AI visibility

nmu.edu draws an estimated 232,500 visits a month from search engines. Effectively all of it is organic — about 232,500 visits from unpaid results. Paid search contributes only about 2 visits a month. Spread across 26,800 ranking keywords, that averages roughly 8.7 organic visits per keyword.

On our AI visibility scale nmu.edu earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

The llms.txt on nmu.edu runs to 138 lines (6,360 characters) across 12 sections, last generated in March 2026. It introduces the site as "Northern Michigan University". It tells AI engines the business works in Higher Education, Public University and Education Technology. It describes 3 products, including Undergraduate Degree Programs, Graduate Degree Programs and Online Learning Opportunities. Services it lists include Admissions Counseling, Financial Aid Support and Career Services. The audience it names is Students, Parents, Educators, aged 18-35 (North America). Technologies it mentions include HTML5, CSS3, JavaScript and CMS. The keywords it claims start with "Northern Michigan University", "public university Michigan", "higher education Michigan" and "online programs NMU". It gives the company type as Public and says it is hiring.

# Northern Michigan University

## About
Northern Michigan University (NMU) is a public university in Marquette, Michigan, established in 1899, offering over 170 educational programs including undergraduate, graduate, and online learning options. NMU is committed to providing an affordable and safe education, enabling students to pursue their academic passions and advance their professional careers. The university fosters a supportive learning environment for a diverse student body, ensuring personalized growth and development.

**Areas of Work:** Higher Education, Public University, Education Technology

## Things to Remember
- **Website:** https://nmu.edu
- **Address:** 1401 Presque Isle Ave, Marquette, MI 49855, United States
- **Contact:** [email protected]
- **Phone:** +1-906-227-1000
- **Hours:** Mon-Fri: 8AM-5PM
- **Timezone:** America/Detroit
- **Currency:** USD
- **Company Type:** Public
- **Employees:** 500 employees
- **Revenue:** Not Disclosed
- **Hiring Status:** Yes, actively hiring

## Products
- **Undergraduate Degree Programs** (Contact for pricing): Comprehensive undergraduate programs across various disciplines designed to prepare students for professional careers.
- **Graduate Degree Programs** (Contact for pricing): Advanced degree programs for students seeking specialized knowledge and skills in their field of interest.
- **Online Learning Opportunities**

Google lists nmu.edu for about 26,800 keywords, which together bring an estimated 232,500 organic visits a month.

The latest technical audit of nmu.edu scored 92 out of 100 overall. Performance is its weakest area at 76, while accessibility scores highest at 100. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Northern Michigan University's company profile names cmich.edu, wmich.edu and svsu.edu as competitors. Its own llms.txt adds mtu.edu, lssu.edu and ferris.edu. Outside its market, the domains ranked closest to it in our worldwide ranking are autocad.com, freshconnect.io, bradescoprime.com.br and humanforce.com.

cmich.edu

wmich.edu

svsu.edu

mtu.edu

lssu.edu

ferris.edu