Last updated: August 2026
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nm.ru Web Traffic Statistics
Key findings
- NM (Software & Internet) is ranked #31,461 worldwide in our August 2026 domain ranking, inside the top 100,000, up 153 places from #31,614 in July 2026.
- Its AI visibility score is 77 out of 100 (grade B), with a published llms.txt of 146 lines.
- Its last technical audit scored 92/100, with "Implement Robots.txt" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #31,461 | ▲ 153 |
| July 2026 | #31,614 | ▼ 896 |
| June 2026 | #30,718 | — |
| May 2026 | #30,718 | ▼ 785 |
| April 2026 | #29,933 | ▲ 859 |
| March 2026 | #30,792 | ▲ 228 |
| February 2026 | #31,020 | — |
What this company does
NM started out helping small shops in Moscow keep track of orders and customers without drowning in spreadsheets. Over the years the team kept adding features that local businesses actually asked for instead of copying what big Western tools do. Today the platform handles sales pipelines, simple inventory checks and team task lists all in one place. Most users are owners or managers who don't have time for complicate…
Our read on the site
Good foundation with room for improvement. 1 high-priority issue.
nm.ru Traffic and Visitor Engagement
Paid search ads bring 100% of it — more than its organic results do.
Monthly visits
0
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
0
0% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
0%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nm.ru AI Visibility
On our AI visibility scale nm.ru earns 77 of 100 points, a grade B. It takes full marks for LLMS.txt. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (19/25), Structured data (0/5) and SEO health (18/20).
Grade B
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
91/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
nm.ru LLMS.txt
The llms.txt on nm.ru runs to 146 lines (7,450 characters) across 12 sections, last generated in June 2026. It introduces the site as "NM". It tells AI engines the business works in Software & Internet, CRM Software and SaaS. It describes 4 products, including Basic CRM, Inventory Add-on and Team Tasks. Services it lists include Setup Help, Custom Reports and Training Sessions. It targets Russia. Technologies it mentions include React, Node.js and PostgreSQL. The keywords it claims start with "crm", "sales tracking", "small business tools" and "russian crm".
Status
Published
AI engines can read it
Lines
146
In the file
Size
7.5K
Characters
Sections
12
Updated Jun 6, 2026
What the file says
# NM ## About NM started out helping small shops in Moscow keep track of orders and customers without drowning in spreadsheets. Over the years the team kept adding features that local businesses actually asked for instead of copying what big Western tools do. Today the platform handles sales pipelines, simple inventory checks and team task lists all in one place. Most users are owners or managers who don't have time for complicated setups and just want things to work on their phones too. The company still keeps its office in Moscow and sticks to Russian language support first because that's where the real feedback comes from. They price things low enough that even a single cafe can afford it without thinking twice. Updates usually come from what users complain about in support chats rather than from some distant roadmap. A few bigger retail chains have joined lately but the core remains the same small business crowd. No fancy investor decks or big funding rounds, just steady work and word of mouth. The product stays simple on purpose so new people don't need training videos to get started. Some users have been around since the early spreadsheet days and still send suggestions every few months. The team avoids adding every new trend just because competitors do. Instead they focus on making the existing parts faster and more reliable. Russian payment systems and tax rules get bu
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Basic CRMContact for pricing
- Inventory Add-onContact for pricing
- Team TasksContact for pricing
- Mobile AppIncluded
Services it tells AI about
- Setup HelpContact for pricing
- Custom ReportsContact for pricing
- Training SessionsContact for pricing
Competitors it names
Audience it targets
Russia
Company type
Private
nm.ru SEO Audit
The latest technical audit of nm.ru scored 92 out of 100 overall. Performance is its weakest area at 88, while accessibility scores highest at 91. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement Robots.txt
- CriticalCreate and Submit Sitemap
- HighOptimize Page Speed
- HighImprove Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
nm.ru Competitors and Alternatives
NM's company profile names amocrm.ru, bitrix24.ru, pipedrive.com and hubspot.com as competitors. Its own llms.txt adds zoho.com and salesforce.com. Outside its market, the domains ranked closest to it in our worldwide ranking are bicotender.ru, jysenxin.com, idealhome.co.uk and lshtm.ac.uk.
nm.ru Company Profile
NM started out helping small shops in Moscow keep track of orders and customers without drowning in spreadsheets. Over the years the team kept adding features that local businesses actually asked for instead of copying what big Western tools do. Today the platform handles sales pipelines, simple inventory checks and team task lists all in one place. Most users are owners or managers who don't have time for complicate…
NM was founded in 2014, about 12 years ago, and is headquartered in Moscow, Russia. Its workforce is listed as between 11 and 50 employees. Its profile files it under Software & Internet, with further tags for AI, Data & Automation; CRM Software; and SaaS. Total funding on record is Bootstrapped. Its tagline reads: "Helping Russian teams run smoother day to day".
- Sector
- Software & Internet
- Headquarters
- Moscow, Russia
- Founded
- 2014
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
nm.ru Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nm.ru Organic Keywords
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
0
Found in Google for this domain
Visits they bring
0
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nm.ru Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nm.ru yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to nm.ru
Neighbours of #31,461 in our worldwide ranking — each with its own report.
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